Question 1

Advertisement aims at _________&#10;A)Product selling&#10;B)Marketing&#10;C)Customer relations&#10;D)Mass communication

Accepted Answer

Mass communication&#10;

Question 2

__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.&#10;A)Advertising&#10;B)Direct selling&#10;C)Sales Promotion&#10;D)Publicity

Accepted Answer

Sales Promotion is specifically designed to drive immediate sales by offering incentives or benefits to consumers and traders, unlike advertising, direct selling, or publicity which may aim for longer-term brand building or awareness.

Question 3

The basic objective of push strategy is to encourage the ___________&#10;A)Consumer&#10;B)middlemen&#10;C)Producer&#10;D)Public

Accepted Answer

The basic objective of a push strategy is to encourage the middlemen (such as retailers and wholesalers) to stock and promote a product to the end consumers.

Question 4

A pull sales promotion strategy concentrates on the __________&#10;A)Consumer&#10;B)middlemen&#10;C)Producer&#10;D)Sales force

Accepted Answer

A pull sales promotion strategy is designed to create demand among consumers, encouraging them to actively seek out a product or brand.

Question 5

The sales promotion strategy which concentrates on the middlemen and consumers is known as______________&#10;A)Pull Strategy&#10;B)Combination strategy&#10;C)Sale force Strategy&#10;D)Push Strategy

Accepted Answer

A combination strategy targets both middlemen and consumers, integrating elements of both push and pull strategies to stimulate demand.

Question 6

Couponing is an example of________________&#10;A)Consumer promotion Techniques&#10;B)Trader Promotion Techniques&#10;C)Sales Force Promotion Technique&#10;D)Dealer Promotion Technique

Accepted Answer

Couponing is a consumer promotion technique designed to stimulate demand by providing consumers with a financial incentive to purchase a product or service.

Question 7

The reduction in the price of a product for a short span of time is known as___________&#10;A)Rebate&#10;B)Free Offer&#10;C)Price off offer&#10;D)Trade offer

Accepted Answer

A price off offer refers to a temporary reduction in the price of a product to stimulate its demand or to increase its market share. This is a common marketing strategy used by companies to attract more customers by offering products at a lower price for a limited period.

Question 8

______ is a non-paid form of promotion&#10;A)Advertising&#10;B)Direct Marketing&#10;C)Sales Promotion&#10;D)Publicity

Accepted Answer

Publicity is a non-paid form of promotion where the media and the public spread information and news about a business, product, or service without direct payment from the company being promoted. This contrasts with advertising, direct marketing, and sales promotions, which typically involve direct expenses for the company.

Question 9

________ is the oral communication with potential buyers of a product with the intention of making a sale.&#10;A)Personal Selling&#10;B)Direct Marketing&#10;C)Sales Promotion&#10;D)Publicity

Accepted Answer

Personal Selling involves direct, face-to-face or telephonic communication between the seller and the potential buyer with the aim of selling the product or service. This method allows for immediate feedback and the ability to customize the sales message to the specific needs and concerns of the potential buyer.

Question 10

__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.&#10;A)Brand loyalty&#10;B)Brand association&#10;C)Brand Equity&#10;D)Brand awareness

Accepted Answer

Brand Equity refers to the value a brand adds to a product or service over time, encompassing the total value of the brand's assets, liabilities, and the overall market perception.

Question 11

____________ is a measure of attachment that a consumer has to a brand.&#10;A)Brand loyalty&#10;B)Brand association&#10;C)Brand Equity&#10;D)Brand awareness

Accepted Answer

The answer of ____________ is a measure of attachment that...

Question 12

Communication activities which provide incentives to consumer is known as_________&#10;A)Advertising&#10;B)Direct Marketing&#10;C)Sales Promotion&#10;D)Publicity

Accepted Answer

The answer of Communication activities which provide incentives to consumer...

Question 13

Merchandise allowance is a __________ technique.&#10;A)Consumer promotion Techniques&#10;B)Trader Promotion Techniques&#10;C)Sales Force Promotion Technique&#10;D)Pull Promotion Technique

Accepted Answer

The answer of Merchandise allowance is a __________ technique.&#10;A)Consumer promotion...

Question 14

The additional amount of money consumers are willing to pay for a brand is known as ___&#10;A)Brand loyalty&#10;B)Brand association&#10;C)Brand Equity&#10;D)Brand awareness

Accepted Answer

The answer of The additional amount of money consumers are...

Question 15

Sales persons who want for the sales to come to them is known as&#10;A)Transactional&#10;B)Closers&#10;C)Relational&#10;D)Consultants

Accepted Answer

The answer of Sales persons who want for the sales...

Question 16

AIDA stands for Awareness, ______, Desire and _____.&#10;A)Interest; Action&#10;B)Idea; Approach&#10;C)Intensity; Appeal&#10;D)Involvement; Appeal

Accepted Answer

The answer of AIDA stands for Awareness, ______, Desire and...

Question 17

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?&#10;A)direct marketing channel&#10;B)indirect marketing channel&#10;C)horizontal channel&#10;D)synthetic channel

Accepted Answer

The answer of Makers of televisions, cameras, tires, furniture, and...

Question 18

The benefits of marketing channels are&#8230;&#8230;&#8230;.&#10;A)Cost saving&#10;B)Time saving&#10;C)Financial support given&#10;D)All of above

Accepted Answer

The answer of The benefits of marketing channels are&#8230;&#8230;&#8230;.&#10;A)Cost saving&#10;B)Time...

Question 19

________________ is a marketing channel that has no intermediary levels.&#10;A)direct marketing channel&#10;B)indirect marketing channel&#10;C)forward channel&#10;D)hybrid channel

Accepted Answer

The answer of ________________ is a marketing channel that has...

Deck 6: Marketing and Sales Promotion Strategies and Channels