Deck 1: Advertising and Branding

Question 1

Which is consider to be the paid from?

A)Advertising
B)Public Relation
C)Propagnda
D)Pitching

Answer 1

Advertising

Question 2

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for

A)Media Strategy
B)Media execution
C)Measuring Communication
D)Selecting media

Answer 2

Selecting media

Question 3

To introduce the new products to world of consumers is the main goal of:

A)Entertainment
B)Advertising
C)Boost the sales
D)Online marketing

Answer 3

Advertising

Question 4

Advertisement through radio was very popular till the middle of last century because of:

A)It\s effectiveness
B)More popular than newspaper
C)Mass reach
D)Cost of advertisement

Question 5

The most popular form of advertising and it reaches to masses:

A)Socail media
B)Email
C)Radio
D)Print

Question 6

Advertising for which product is not allowed:

A)Liquor
B)Washing Powder
C)Cigarette
D)Both A & C

Question 7

Advertisement is a type of                     

A)Outdoor marketing
B)Indirect marketing
C)Transaction marketing
D)Relationship marketing

Question 8

Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P

A)Purpose
B)Place
C)Promotion
D)Plan

Question 9

Promotion Mix includes Sales Promotion, Personal Selling, Advertising and?

A)Marketing
B)Sales
C)Publicity
D)None of the above

Question 10

What deals with the specification of the actual good or service and how it relates to the target

A)Price aspect
B)Product aspect
C)Promotion aspect
D)Planning aspect

Question 11

What are the elements of copywriting advertising?

A)Heading
B)Slogans
C)Taglines
D)All of the above

Question 12

Which of the following statements are correct in reference with deception advertising?

A)The relation between the buyers and sellers is maintained if the buyers are satisfied with what they saw in advertise
B)False or deceptive image of product break trust of the customer
C)Seller should keep their ads clean an display right image of the product
D)All of the above

Question 13

When the promotional mix for a product is affected by the path the product takes from the

A)Consumers
B)Life cycle
C)Market
D)Distribution Channel

Question 14

Postitive aspects of advertising are:

A)Development of society & growth of
B)Employment
C)Gives Choices to buyers with self
D)All of the above

Question 15

"A set of well defined principles which govern the ways of communication taking place

A)Ethics advertising
B)Subliminal advertising
C)Deception advertising
D)None of the above

Question 16

A strong brand commands

A)Intense consumer loyalty
B)Intense employer loyalty
C)Intense employee loyalty
D)None of the above

Question 17

In strategic brand management, focus is on

A)Brand positioning
B)Brand marketing
C)Brand performance
D)All of the above

Question 18

A can be defined as the marketers vision of brand and what is should do

A)Brand exploration
B)Brand promise
C)Brand creation
D)None of the above

Question 19

position or identify itself or its product.

A)Identity
B)Image
C)Presence
D)above

Question 20

The approach of using an established brand to launch a new product is          

A)Line extension
B)Brand extension
C)Category extension
D)None of the above

Question 21

"A lot can happen over coffee", is tagline of:

A)Cafe Coffee Day
B)Starbucks
C)Barista
D)None of the above

Question 22

When the same brand name holds several products in different markets, it is known as the

A)Umbrella brand
B)Source brand
C)Multi-brand
D)Range brand

Question 23

The term brand equity refers to:

A)The value attached to the brand
B)The financial value of a company\s brand
C)It\s level of popularity
D)All of above

Question 24

Which of the following is a name, term, sign, symbol, design, or a combination of these, that

A)Label
B)Co-brand
C)Brand
D)Product

Question 25

Using one brand name for several related products is known as which of the following?

A)Family branding
B)Group branding
C)Combination branding
D)Premium branding

Question 26

Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be

A)Brand growth
B)Brand extension
C)Branding
D)Brand level