Question 1

Corporate Communications use emails, announcements, minutes of meetings, intranet as internal communication platforms&#10;A)external communication&#10;B)internal communication&#10;C)disrupted communication&#10;D)prolonged communication

Accepted Answer

Emails, announcements, minutes of meetings, and intranet are tools used for internal communication within an organization to share information among employees.

Question 2

Internal and external communication tools are used to ________________ important information about an organization's present and future plans.&#10;A)disseminate&#10;B)eradicate&#10;C)duplicate&#10;D)formulate

Accepted Answer

Disseminate is the correct choice because it means to spread or share information widely, which is what internal and external communication tools are used for in the context of an organization's plans.

Question 3

Public Relations use the external communications prepared by Corporate Communications to generate a_________________ of the company&#10;A)static image&#10;B)positive image&#10;C)negative image&#10;D)mobile image

Accepted Answer

Public Relations aims to create and maintain a positive image of the company among the public and stakeholders by using various communication strategies, including those prepared by Corporate Communications.

Question 4

___________ is communication that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception

A)persuasion
B)propaganda
C)publicity
D)pseudo-events

Accepted Answer

Propaganda is specifically designed to influence an audience's views, often by presenting facts selectively to encourage a particular perception or by using loaded language to produce an emotional rather than a rational response to the information presented.

Question 5

___________ is a deliberate attempt on the part of public relations practitioners to influence the public&#10;A)propaganda&#10;B)publicity&#10;C)pseudo-events&#10;D)persuasion

Accepted Answer

The answer of ___________ is a deliberate attempt on the...

Question 6

Diffusion theory has __________discrete steps&#10;A)five&#10;B)six&#10;C)eight&#10;D)ten

Accepted Answer

Diffusion theory, particularly as outlined by Everett Rogers in his diffusion of innovations theory, identifies five discrete steps: knowledge, persuasion, decision, implementation, and confirmation.

Question 7

The first rule of crisis management is to ________&#10;A)communicate&#10;B)hide&#10;C)negate&#10;D)deny

Accepted Answer

The first rule of crisis management is to communicate. Effective communication is crucial for managing any crisis situation effectively. It helps in providing accurate information, reducing misunderstandings, and maintaining trust with stakeholders.

Question 8

________is the face of a company&#10;A)website&#10;B)company office&#10;C)twitter account&#10;D)email id

Accepted Answer

A website is often considered the face of a company because it serves as the primary point of interaction and information for most stakeholders, including customers, partners, and investors. It represents the company's brand, values, and offerings to the global audience.

Question 9

______________ marketing allows companies to communicate directly and instantly with their stakeholder, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer

A)social media
B)affiliate
C)targeted
D)face-to-face

Accepted Answer

Social media marketing enables companies to engage in two-way communication with their stakeholders, unlike traditional marketing methods that typically involve one-way communication. This platform allows for instant feedback and dialogue between the company and its consumers.

Question 10

__________________ is the synchronous, interactive, real time exchange of message via a mediated source&#10;A)e-mail&#10;B)social networking sites&#10;C)blogs&#10;D)online chat

Accepted Answer

Online chat is the correct answer because it involves the synchronous, interactive, real-time exchange of messages via a mediated source, allowing users to communicate instantly.

Deck 1: Communication Strategies in Corporate and Public Relations Settings