Deck 1: Advertising and Copywriting

Question 1

___characters are limited for SMS.

A)160
B)150
C)140
D)130

Answer 1

160

Question 2

In the Inverted Pyramid writing style, where are the "Important Details" written?

A)In the first sentence
B)After the lead sentence
C)At the very end of the story
D)highlighting the climax

Answer 2

After the lead sentence

Question 3

One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?

A)Off Mike
B)Cross Fade
C)Fade In
D)In-Up-Down-Under

Answer 3

Cross Fade

Question 4

At what stage does he say you should begin to be self-critical?

A)Elaboration
B)Evaluation
C)Incubation
D)Insight

Question 5

Stories about softer topics that may include news, sports, fashion, and politics are called…

A)Feature stories
B)Prime stories
C)Live Events stories
D)Investigative stories

Question 6

........is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns.

A)Client
B)Media
C)a company
D)As agency

Question 7

What is narrative radio ad copy means?

A)The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained
B)A form of radio ad that conveys messages in the form of short duration songs
C)A form of radio ad that only shows the conversation of one person only
D)The ads that using a straight to the point approach or directly to the purpose of the radio ads

Question 8

Who is the target audience?

A)a group of people who are most likely to want the product being advertised
B)a group of people who are responsible for producing something
C)a group of people who are in charge of the company advertising
D)a group of people who loiter around in the malls

Question 9

What is a slogan?

A)An announcement promoting a product and aiming to sell it
B)A symbol used to to represent a brand
C)a musiccal cord
D)A short phrase to help people remember a brand or product

Question 10

A "Beat" is…

A)A feature story for make up artists.
B)A rhythm that you hear when reading an article.
C)A technique used to interview people.
D)An area of specialization for a reporter.

Question 11

Creativity is also an attitude: the ability to:

A)Accept change and newness
B)Accept change, a willingness to play with ideas and possibilities,
C)Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.
D)Enjoy the good, while looking for ways to improve it.

Question 12

One of the department in advertising agency who's take a responsibility to a whole advertising campaign and have a direct relationship with the client is called?

A)Media Department
B)Account Director
C)Account Executive Department
D)Creative Department

Question 13

An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?

A)Testimonial
B)Caption
C)Ad libs
D)Filler

Question 14

Which of the following is an example of style?

A)Education
B)social media
C)advertisement
D)print

Question 15

Makes the claim that EVERYONE is using this product, and you should, too.

A)Celebrities
B)Fear
C)Bandwagon
D)Heartstrings

Question 16

What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service?

A)Body Copy
B)Sub Headline
C)Baseline
D)Mandatories

Question 17

BUY ONE TO HELP HEAL ONE What kind of a headlne is this

A)Emotional Headline
B)Directive Headline
C)Benefit Headline
D)Hornbowling Headline

Question 18

What type of headline that use humor and mystery approaches to attract the attention of readers are named?

A)Emotional Headline
B)Offbeat and Curiousity Headline
C)Benefit Headline
D)Hornbowling Headline

Question 19

When you cannot progress creatively, you are experiencing creative __________ :

A)bland
B)blend
C)blot
D)block

Question 20

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

A)Mandatories
B)Baseline
C)Border
D)Promise/Slogan

Question 21

The copy for Radio Ads needs to aid the --------------of the Listener

A)Fashion Sense
B)Visualization
C)Boredom
D)Mood

Question 22

Which business is the following slogan for: "Have it Your Way"

A)Subway
B)McDonald's
C)Burger King
D)Chick fil A

Question 23

Copywriters help promote:

A)Businesses
B)Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content.
C)Businesses and ideas
D)Businesses, ideas and opinions

Question 24

B2B Advertising is________

A)Business to Business
B)Business to Buyers
C)Buyers to Buyers
D)Brand to Brand