Deck 3: Advertising and Media

Question 1

According to the segment, brochures should NOT contain which of the following?

A)Scannable content
B)Full sentences
C)Formal layout
D)A hook

Answer 1

A hook

Question 2

Copywriting is the composition of:

A)Headings of advertisements
B)Headings and sub-headings of advertisements
C)Headings, sub-headings and the body copy of advertisements
D)Headings, sub-headings and the body copy of advertisements, catalogues or brochures.

Answer 2

Headings, sub-headings and the body copy of advertisements, catalogues or brochures.

Question 3

_____________ appeals are those directed towards emotional response to a threat that expresses some sort of danger

A)Fear
B)Emotional
C)Humor
D)Rational

Answer 3

Fear

Question 4

.......is a rational appeal.

A)Sex
B)Economy
C)Humour
D)Pride

Question 5

Music in media is used to generate

A)emotions
B)rational
C)Humour
D)no appeal at all

Question 6

____________ appeal make consumers laugh and create an emotional link with the product.

A)Smile
B)Laugh
C)Humour
D)Popularity

Question 7

What step makes design thinking different than the engineering design process?

A)Define
B)Empathize
C)Ideate
D)Prototype

Question 8

What is the stage called when the idea is fully transformed in the Creative Process Model?

A)Implementation
B)Illumination
C)Incubation
D)Preparation

Question 9

Something that moves someone to act, create, or feel an emotion is…

A)creation
B)motivation
C)inspiration.
D)determination.

Question 10

A process that we repeat over and over again is:

A)italic
B)iterative
C)intensive
D)internal

Question 11

advertising agency is an _____________ organisation.

A)Indepndent
B)dependant
C)inter linked
D)Associated

Question 12

why is it important to sell face to face before you go online?

A)it helps you boost sales and confident
B)it give you extra ideas and 'flavor' in creating your own copywriting.
C)it a medium for audience to give feedback and report
D)it is the only way to selling

Question 13

A HEADLINE is…

A)line or block of text that explains a photo
B)the name of a newspaper as it is displayed on the front page
C)large type running above or along the side of a story to summarize the content
D)Line of text under a headline that tells who wrote the story

Question 14

Which of these are NOT elements used in the Maestro Method?

A)Infographics and Interviews
B)Usefulness and Timeliness
C)Layout and Design
D)Copywriting and Copyediting

Question 15

The most important part of the broadcast news story that sets the tone for al that follows.

A)Headline
B)Tagline
C)Lead
D)Quote

Question 16

"Open Happiness "is slogan of: __

A)Coca-Cola
B)Pepsi
C)Limca
D)Mountain dew

Question 17

The use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works

A)Copyright
B)Copyright Infringement
C)Logo
D)Agency

Question 18

Social media tends to be which of the following?

A)Informal
B)Formal
C)Maintain brand's style and voice
D)Provide a call to action

Question 19

_____________ appeals are those directed at the thinking process of the audience

A)Rational
B)Emotional
C)Moral
D)Fear

Question 20

Ethos appeals to which of the following?

A)Facts
B)Senses
C)Morals
D)Emotions

Question 21

Attibution is....

A)Suing someone for ruining your reputation.
B)A punishment for false reporting.
C)Naming or giving credit to the person who gave you information for the story
D)Another name for novelty articles.

Question 22

What type of media is... "Don't Let Me Down by The Chainsmokers in Spotify"?

A)Broadcast Media
B)Film
C)New Media
D)Print Media

Question 23

Which of the following is an example of the mode of delivery?

A)Script
B)Press Release
C)Online
D)Sales

Question 24

There are :

A)Five method of creating a written briefing format for marketing brief
B)Different ways of creating a written briefing format for marketing brief.
C)Only one method of creating a written briefing format for marketing brief.
D)Two methods method of creating a written briefing format for marketing brief