Deck 4: Advertising and Persuasion Techniques

Question 1

Which color is associated with health?

A)red
B)green
C)orange
D)yellow

Answer 1

green

Question 2

What is contained in the Credit Title ?

A)Dummy product that been advertised.
B)An indirect advertisement such as soft campaign.
C)Order of the names of supporters in the program & production team.
D)A marker when the program is restarted or pausing.

Answer 2

Order of the names of supporters in the program & production team.

Question 3

____________ in advertising refers to the text & words used in offline and online advertisements.

A)Visual
B)Copy
C)Paragraph
D)Sound

Answer 3

Copy

Question 4

methods of persuasion

A)logos
B)rhetorical appeals
C)pathos
D)ethos

Question 5

logical mode of persuasion

A)logos
B)rhetorical appeals
C)pathos
D)ethos

Question 6

what is copywriting?

A)a business report
B)an advertising medium
C)peronal selling
D)delivering words that get people to take some action

Question 7

The procedure used by the individual to develop the output.

A)Press
B)Product
C)Person
D)Process

Question 8

_________________ process involves production of huge number of solutions for a specific problem (Idea) with emphasis being on the number of ideas.

A)SCAMPER
B)Mind Mapping
C)Picture Prompts
D)Brainstorming

Question 9

The copywriting designed to educate the citizens about the Government's policies is called

A)Commercial ad
B)social ad
C)political ad
D)luxury ad

Question 10

Which of the following is NOT a "Speech and Event Story"?

A)Athlete Feature
B)Game Commentary
C)Press Conference
D)Election Coverage

Question 11

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.

A)Classified Ad
B)Newspaper Ad
C)Press Release
D)Advertorial

Question 12

A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate....

A)Outdoor Advertising
B)Point of Purchase Display
C)print ad
D)Product placements

Question 13

Since agency brief is very detailed and goes into great depth, its recommend that:

A)A team completes this briefing.
B)A single person
C)Production people complete this
D)Media Planners complete this

Question 14

From these TV Ads, which one of the types of Ads that based on the placement on TV ?

A)Opening Break Bumper / Closing Break Bumper
B)Spot Ad
C)Promo Ad
D)Sponsorship Ad

Question 15

advertising creates orders for purchase through the mail

A)Direct
B)Television
C)Radio
D)Newspaper

Question 16

What is the first step of the creative process?

A)Creativity
B)Brainwave
C)Rainstorm
D)Brainstorm

Question 17

_______________ appeals are those directed towards mental agitations or excited states of feeling

A)Moral
B)Emotional
C)Rational
D)Fear

Question 18

Advertisers exaggerate the effects of a product.

A)Humour
B)Promotions
C)Rational
D)Hyperbole

Question 19

...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

A)Surrogate Advertising
B)Unique Selling Proposition
C)Recall Advertising
D)Reminder Advertising

Question 20

Choose the unrelated word

A)Inspiration
B)Motivation
C)Research
D)Eureka moment

Question 21

Writing copy for executives requires_______________

A)Collect information
B)Deliver the real solution
C)Research the company
D)Most valuable commodity

Question 22

___________is a seller who plays with the words creatively & markets the product artistically

A)Copywriter
B)Accountant
C)Researcher
D)Art director

Question 23

Which of the following helps to structure writing so the audience fully understands the argument?

A)Circle of Composition
B)Rhetorical Triangle
C)Rhetorical Circle
D)Copywriting

Question 24

SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON'T DRINK AND DRIVE! What type of emotional message appeal that been used?

A)Fear Appeal
B)Guilty Appeal
C)Sad Appeal
D)Rational Appeal

Question 25

The part of our mind that influences our thoughts and feelings:

A)Subconscious
B)unconscious
C)Self conscious
D)self centred