Question 1

_________ name of the Hosting Company that is used for all external consumerfacing sites?&#10;A)Verizon&#10;B)HP&#10;C)Rackspace&#10;D)none of these

Accepted Answer

Rackspace is a well-known hosting company that provides services for external consumer-facing sites.

Question 2

________ is the new content management tool for SWEET ?&#10;A)Sitecore&#10;B)CMS Lite&#10;C)Sharepoint&#10;D)none

Accepted Answer

Sitecore&#10;

Question 3

Social networks are organized primarily around __________.&#10;A)brands&#10;B)people&#10;C)discussions&#10;D)interests

Accepted Answer

people&#10;

Question 4

Which social network is considered the most popular for social media marketing?&#10;A)Twitter&#10;B)Facebook&#10;C)Linkdin&#10;D)Whats App

Accepted Answer

Facebook is considered the most popular platform for social media marketing due to its large user base and advanced targeting options for advertisements.

Question 5

What is the name for Facebook`s ranking algorithm?&#10;A)Like Rank&#10;B)Face rank&#10;C)Page rank&#10;D)Edge rank

Accepted Answer

The correct name for Facebook's ranking algorithm is EdgeRank. This algorithm determines what content appears in users' News Feeds based on factors like affinity, weight, and time decay.

Question 6

Which of the following is an important aspect of creating blogs and posting content?&#10;A)Using a witty user name&#10;B)Posting at least once a month to the blog&#10;C)Social Media Optimization&#10;D)All of the above

Accepted Answer

All the options listed are important aspects of creating blogs and posting content. A witty username can attract attention and make the blog memorable. Regular posting, such as at least once a month, helps keep the content fresh and encourages readers to return. Social Media Optimization (SMO) is crucial for promoting the blog and reaching a wider audience through social media platforms.

Question 7

What is meant by &#34;micro-blogging&#34;?&#10;A)Blogs which are posted by companies, not individuals&#10;B)Blogs with limited individual posts, limited by character count typically&#10;C)Blogging from mobile devices&#10;D)All of the above

Accepted Answer

Micro-blogging refers to blogs with limited individual posts, often restricted by character count, allowing for brief and concise sharing of information.

Question 8

What is &#34;social media optimization&#34;?&#10;A)Creating content which easily creates publicity via social networks&#10;B)Writing clear content&#10;C)Creating short content which is easily indexed&#10;D)Hiring people to create content for social networks

Accepted Answer

Social media optimization involves creating and optimizing content in a way that encourages sharing and engagement across social networks, thereby increasing publicity and reach.

Question 9

What would the marketing budget section of a marketing plan detail?&#10;A)The cost to write the plan&#10;B)The marketing personnel job descriptions&#10;C)The expected costs for each ad campaign based on the delivery method&#10;D)None of the above

Accepted Answer

The marketing budget section of a marketing plan typically details the expected costs associated with each advertising campaign, including how those costs vary based on the delivery method (e.g., digital, print, broadcast). This allows for a clear understanding of how the marketing funds will be allocated.

Question 10

What is the name of Facebook's analytic package?&#10;A)Princeps&#10;B)Viewership&#10;C)Discover&#10;D)Insights

Accepted Answer

Facebook's analytics package is named "Insights." It provides detailed information about the performance of your page or profile, including data on audience demographics, post reach, and engagement.

Question 11

How does creating a social network marketing plan differ from a traditional marketing plan?&#10;A)The brand image should be completely different for social marketing&#10;B)The staff requirements and skill sets for social marketing are different&#10;C)Other than the method of delivery, a marketing plan either way will be similar&#10;D)None of the above

Accepted Answer

The answer of How does creating a social network marketing...

Question 12

Which of the following is functions of social media for business?&#10;A)Are you participating in the conversation and sharing?&#10;B)Are you listening and monitoring what is being said about you?&#10;C)Both A and B&#10;D)None of the above

Accepted Answer

The answer of Which of the following is functions of...

Deck 6: Social Media and Marketing