Question 1

Digital marketing is often referred to as___________.&#10;A)online marketing&#10;B)internet marketing&#10;C)&#160;web marketing&#10;D)all of the above

Accepted Answer

Digital marketing encompasses all marketing efforts that use an electronic device or the internet, which includes online marketing, internet marketing, and web marketing.

Question 2

Which of the following is a type of digital marketing activity?&#10;A)email marketing&#10;B)social web marketing&#10;C)viral marketing&#10;D)all of the above

Accepted Answer

All of the options listed (email marketing, social web marketing, and viral marketing) are types of digital marketing activities. Digital marketing encompasses a wide range of online marketing efforts used to promote products or services.

Question 3

Site designing for mobile is very similar to the web&#10;A)true&#10;B)false&#10;C)may be&#10;D)may not

Accepted Answer

Mobile site design must consider factors like smaller screen sizes, touch interfaces, and different user behaviors, making it distinct from traditional web design.

Question 4

Websites can attract visitors to website through organic search but also can also get visitors from other sources&#10;A)true&#10;B)false&#10;C)may be&#10;D)may not

Accepted Answer

Websites can indeed attract visitors through organic search results, which are listings on search engine results pages that appear because of their relevance to the search terms, as well as from various other sources such as social media, direct traffic, referral traffic from other websites, paid search, and email marketing.

Question 5

What does SERP Stands for?&#10;A)search engine result page&#10;B)software engineering research and practise&#10;C)search engine result position&#10;D)search engine ranking protocols

Accepted Answer

SERP stands for Search Engine Result Page, which is the page displayed by a search engine in response to a query by a searcher.

Question 6

Area of operations for SEO Professionals&#10;A)on-site optimization&#10;B)content marketing&#10;C)link building outreach&#10;D)all of the above

Accepted Answer

SEO professionals work in all these areas: on-site optimization to improve the website's visibility in search engines, content marketing to attract and engage visitors, and link building outreach to improve site authority.

Question 7

Keyward optimization is the act of researching, analyzing selecting the best keywords to drive qualified traffic to your website&#10;A)true&#10;B)false&#10;C)may be&#10;D)may not

Accepted Answer

Keyword optimization indeed involves researching, analyzing, and selecting the best keywords to target in order to attract qualified traffic to a website. This process is fundamental to SEO and digital marketing strategies.

Question 8

For SEO Site content should have?&#10;A)meta descriptions&#10;B)title tags&#10;C)both a and b&#10;D)none of the above

Accepted Answer

Meta descriptions and title tags are essential elements of SEO site content, helping to improve visibility and click-through rates from search engine results pages.

Question 9

Pages that are linked from other search engine is known as&#10;A)crawled pages&#10;B)indexed pages&#10;C)unindex pages&#10;D)root pages

Accepted Answer

The answer of Pages that are linked from other search...

Question 10

Social networds are organized primarily around-------&#10;A)brands&#10;B)people&#10;C)discussions&#10;D)interests

Accepted Answer

The answer of Social networds are organized primarily around-------&#10;A)brands&#10;B)people&#10;C)discussions&#10;D)interests...

Question 11

Which social network is consider the most popular for Social media marketing&#10;A)twitter&#10;B)facebook&#10;C)linkedin&#10;D)watsup

Accepted Answer

The answer of Which social network is consider the most...

Question 12

Link building is defined as building external links with your website&#10;A)true&#10;B)false&#10;C)may be&#10;D)may not

Accepted Answer

The answer of Link building is defined as building external...

Question 13

What is the name of Facebook's ranking algorithm&#10;A)like rank&#10;B)face rank&#10;C)page rank&#10;D)edge rank

Accepted Answer

The answer of What is the name of Facebook's ranking...

Question 14

In content marketing the content should be?&#10;A)valuable&#10;B)relevant&#10;C)consistent&#10;D)all of the above

Accepted Answer

The answer of In content marketing the content should be?&#10;A)valuable&#10;B)relevant&#10;C)consistent&#10;D)all...

Question 15

What is the fullform of PPC&#10;A)per pay click&#10;B)pay per click&#10;C)prize per click&#10;D)both a and b

Accepted Answer

The answer of What is the fullform of PPC&#10;A)per pay...

Question 16

What is the fullform of CRO?&#10;A)cost rate optimization&#10;B)conversion rate optimization&#10;C)click rate optimization&#10;D)none of the above

Accepted Answer

The answer of What is the fullform of CRO?&#10;A)cost rate...

Question 17

The word &#34;blog&#34; is the shorter version of---------------&#10;A)webblog&#10;B)weblog&#10;C)welog&#10;D)vlog

Accepted Answer

The answer of The word &#34;blog&#34; is the shorter version...

Question 18

Which of the following is the form of Mobile Marketing&#10;A)text&#10;B)voice call&#10;C)graphic&#10;D)all of the above

Accepted Answer

The answer of Which of the following is the form...

Question 19

Content marketing aims&#8230;&#8230;&#8230;&#10;A)drive profitable customer action&#10;B)distract defined audience&#10;C)lose defined audience&#10;D)none of the above

Accepted Answer

The answer of Content marketing aims&#8230;&#8230;&#8230;&#10;A)drive profitable customer action&#10;B)distract defined...

Question 20

How many maximum character are allowed in sms marketing?&#10;A)150 character&#10;B)160 character&#10;C)170 character&#10;D)180 character

Accepted Answer

The answer of How many maximum character are allowed in...

Question 21

What are the below factors behind successful PPC Advertising?&#10;A)keyword relevance&#10;B)landing page quality&#10;C)quality score&#10;D)all of the above

Accepted Answer

The answer of What are the below factors behind successful...

Deck 1: Digital Marketing