Deck 6: Marketing and Human Resource Management

Question 1

On-the-job training includes

A)Coaching
B)Under study
C)Position rotation
D)All of the above

Answer 1

All of the above

Question 2

Human Resource Development (HRO) can be used in_____level.

A)Macro
B)Micro
C)Both a and b
D)None of these

Answer 2

Both a and b

Question 3

_________is an important link between the employers and the leaders of the workers.

A)Personnel manager
B)Sales manager
C)Production manager
D)None of the Above

Answer 3

Personnel manager

Question 4

Which training programme tends more towards education than merely on the vocational training?

A)Internship training
B)Refresher training
C)Apprenticeship training
D)Orientation training

Question 5

Human Resource Management is

A)A staff functions
B)A line function
C)Both a and b
D)None of the Above.

Question 6

The ______and control systems should be altered to support the strategic HR function.

A)Appointment
B)Reward
C)Job allotment
D)None of the Above.

Question 7

Human Resource professionals has to be skilled in the art of

A)Clarifying
B)Handling people
C)Both a and b
D)None of the Above

Question 8

The pricing strategy which sets a very high initial price for the new product so as to make maximum profit is

A)Discriminating pricing
B)Penetration pricing
C)Psychological pricing
D)Skimming the cream pricing

Question 9

The placing element of the marketing mix refers to

A)The distribution
B)The marketing channels
C)The middlemen/The intermediaries
D)All of the above

Question 10

Marketing management includes

A)Advertising
B)Branding
C)Placing
D)All of the above

Question 11

The skimming , penetration, bargaining, and bundling are decided in the __________________ of marketing mix.

A)Price decisions
B)Place decisions
C)Product decision
D)Promotion decision

Question 12

Which of the following is not included in product decisions?

A)Styling
B)Brand name
C)Warehousing
D)Packaging

Question 13

Marketing management includes _____ the products and services.

A)Advertising
B)Scheduling
C)Loading
D)All of the above

Question 14

A set of attributes and conditions buyers normally expect when they purchase a product is knows as

A)Core benefit
B)Basic product
C)Expected product
D)Augmented product

Question 15

The pricing strategy which sets a very high initial price for the new product so as to make maximum profits is

A)Discriminating pricing
B)Penetration pricing
C)Psychological pricing
D)Skimming the cream pricing

Question 16

The mercantile agent that keeps the goods of others for sale is

A)Commission agent
B)Factor
C)Auctioneer
D)Broker

Question 17

The promotion technique which is not a planned element of a promotion mix is-

A)Advertising
B)Sales Promotion
C)Personal Selling
D)Publicity

Question 18

The basic steps for product planning and control does not include

A)Plant location
B)Generation of new ideas
C)Screening of ideas
D)Test marketing

Question 19

The middlemen who link between the manufacturer or producer and retailer

A)Agent
B)Commissioner
C)Wholesaler
D)Auctioneer

Question 20

Who developed the 4Ps of marketing?

A)J.R. Betty
B)Hanson
C)Mc Carthy
D)Peter F. Drucker