Deck 7: Marketing Mix and Distribution Strategies

Question 1

A strategy of setting a high price for a new product in the market so that the company makes fewer but more profitable sales is

A)Market-skimming pricing
B)Market-penetration pricing
C)Captive-product pricing
D)Inflation

Answer 1

Market-skimming pricing

Question 2

Using _________________, sellers often combine several of their products and offer the bundle at a reduced price.

A)Discount and allowance pricing
B)Product bundle pricing
C)Promotional pricing
D)Psychological pricing

Answer 2

Product bundle pricing

Question 3

In the marketing mix, the process of moving products from the producers to the intended users is called

A)placing
B)retailing
C)wholesaling
D)positioning

Answer 3

placing

Question 4

During each stage in the development of a retail strategy, retail managers should:

A)consider only controllable variables
B)refrain from "fine tuning" the strategy
C)look for both positive and negative feedback
D)consider no problems with the government to be a form of negative feedback

Question 5

The promotion mix involves

A)advertising
B)sales promotion
C)personal selling
D)all of the above

Question 6

The process of marketing communication involving information, persuasion and influence is called

A)Marketing
B)Marketing Mix
C)Branding
D)Promotion

Question 7

When a firm introduces new product to a market in which it is well established it is called

A)Diversification
B)Product development
C)Market penetration
D)Test marketing

Question 8

Trade links connecting the manufacturers or producers and the intended consumers is called

A)Wholesalers
B)Retailers
C)Channels of distribution
D)Middlemen

Question 9

Middlemen who do not handle the goods in the capacity of owners but render services and get paid in the form of commission are called

A)Wholesalers
B)Mercantile agents
C)Merchant middlemen
D)None of the above

Question 10

Consumer reaction and response is a yardstick use in

A)Pricing of a product
B)Psychological pricing
C)Price leadership
D)Tariff

Question 11

The concept of marketing mix as the combination of the major tools of marketing was first developed by

A)Borden
B)Mc Carthy
C)Mark & Spencer
D)HaagenDaz

Question 12

An Extended marketing mix, the 7 Ps was proposed by Booms and Bitner in the year

A)1982
B)1981
C)1980
D)1983

Question 13

For consumer goods, the most visible player in the channel of distribution is the

A)retailer
B)wholesaler
C)producer
D)consumer

Question 14

_____ do not normally deal with the end consumer but with other intermediaries

A)wholesalers
B)retailers
C)distributors
D)franchisees

Question 15

Marketing involves ______activities regarding goods

A)selling
B)advertising
C)sales promotiom
D)all of the above

Question 16

Marketing mix is the market mechanism consisting of elements like

A)production
B)price
C)place and promotion
D)all of the above

Question 17

________ is the costliest form of marketing

A)personal selling
B)advertising
C)sales promotion
D)all of the above

Question 18

Marketing means

A)transfer of ownership
B)formulation of marketing policies
C)salesmanship and sale promotion
D)all of the above

Question 19

Setting prices across an entire product line

A)Optional-product pricing
B)By-product pricing
C)Product -line pricing
D)Product bundle pricing

Question 20

The elements of the marketing mix includes

A)Product
B)price
C)Promotion
D)All of these

Question 21

____________means a mark made on commodities to indicate the quality and the manufacturer.

A)Design
B)Brand
C)Style
D)All of the above

Question 22

A ___________is a person who acts as a link in the channel of distribution.

A)Producer
B)Consumer
C)Middleman
D)None of these

Question 23

_________implies face to face contact between a seller and a buyer.

A)Sales promotion
B)Personal selling
C)Publicity
D)Advertising