Deck 1: Corporate Governance, Business Ethics, and Customer Relationship Management: Key Concepts and Issues

Question 1

The primary stakeholders are:

A)Customers.
B)Suppliers.
C)Shareholders.
D)Creditors.

Answer 1

Shareholders.

Question 2

The goal of corporate governance and business ethics education is to:

A)Teach students their professional accountability and to uphold their personal Integrity to society.
B)Change the way in which ethics is taught to students.
C)Create more ethics standards by which corporate professionals must operate.
D)Increase the workload for accounting students.

Answer 2

Create more ethics standards by which corporate professionals must operate.

Question 3

The corporate governance structure of a company reflects the individual companies':

A)Cultural and economic system.
B)Legal and business system.
C)Social and regulatory system.
D)All of the above.

Answer 3

All of the above.

Question 4

The internal audit function is least effective when the department:

A)Is non-independent.
B)Is competent.
C)Is objective.
D)Exhibits integrity

Question 5

Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value.

A)Shareholder theory.
B)Agency theory.
C)Stakeholder theory.
D)Corporate governance theory.

Question 6

One of the objectives of the Sarbanes-Oxley Act was to:

A)Increase the cost of compliance with federal regulations.
B)Force foreign companies to delist from U.S. capital market exchanges.
C)Improve the quality and transparency of financial reporting.
D)Increase the compliance burden for small companies.

Question 7

An organization's appropriate tone at the top promoting ethical conduct is an example of:

A)Ethics sensitivity.
B)Ethics incentives.
C)Ethical behavior.
D)Consequentialist.

Question 8

An independent director is one who:

A)Did not attend a school supported by the company.
B)Does not have outside relationships with other directors.
C)Does not have any other relationships with the company other than his or her directorship.
D)All of the above.

Question 9

The chairperson of the board of directors and CEO should be leaders with:

A)Vision and problem solving skills.
B)The ability to motivate.
C)Business acumen.
D)All of the above.

Question 10

Customer Relationship Management is about

A)Acquiring the right customer
B)Instituting the best processes
C)Motivating employees
D)All of the above

Question 11

CRM technology can help in

A)Designing direct marketing efforts
B)Developing new pricing models
C)Processing transactions faster
D)All of the above

Question 12

_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis.

A)Data mining
B)Data survey
C)CRM
D)None of the above

Question 13

The main drawback of CRM is

A)Implementing CRM before creating a customer strategy
B)Rolling out CRM before changing the organization to match
C)Stalking, not wooing, customers
D)All of the above

Question 14

The marketing messages committed to customers wishes is a part of

A)Permission marketing
B)Activity marketing
C)Supplier marketing
D)None of the above

Question 15

The method used to assess real cost of providing services to an individual customer is

A)Cost based accounting
B)Activity based accounting
C)Turnover based accounting
D)Price based accounting

Question 16

_______is any occasion on which the brand or product is used by end customers.

A)Customer touch point
B)Retailers touch point
C)Company touch point
D)None of the above

Question 17

A consumer buying behavior is influenced by

A)Cultural and social factors
B)Personal factors
C)Both a and b
D)None of the above.

Question 18

________ exerts the broadest and deepest influence on buying behavior.

A)Social factors
B)International factors
C)Personal factors
D)Cultural factors

Question 19

Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner.

A)Education
B)Occupation
C)Both a and b
D)None of the above

Question 20

Socioeconomic system classifies urban households into _____ broad categories.

A)4
B)8
C)6
D)None of the above

Question 21

For the rural areas, the socioeconomic system use _________ of the chief wage earner.

A)Occupation and Type of home
B)Education and occupation
C)Education and type of home
D)None of the above

Question 22

Socioeconomic system classifies rural households into _____ broad categories.

A)8
B)6
C)4
D)None .