Question 1

Which of the following are advantages normally associated with B2B e-commerce?&#10;A)shorter cycle times&#10;B)reduction in costs&#10;C)reaches wider audiences&#10;D)all of the above

Accepted Answer

B2B e-commerce typically leads to shorter cycle times, reduction in costs, and the ability to reach wider audiences, making all of the listed options correct advantages associated with it.

Question 2

If the threat of substitute products or services is low it is a(n):&#10;A)disadvantage to the supplier&#10;B)advantage to the buyer&#10;C)advantage to the supplier&#10;D)none of the above

Accepted Answer

When the threat of substitute products or services is low, it means that customers have fewer alternatives to choose from, which strengthens the position of the supplier. This scenario allows suppliers to potentially charge higher prices and ensures that their products remain in demand, thus being an advantage to the supplier.

Question 3

The threat of new entrants is high when it is:&#10;A)hard for customers to enter the market&#10;B)hard for competitors to enter the market&#10;C)easy for competitors to enter the market&#10;D)easy for customers to enter the market

Accepted Answer

The threat of new entrants is high when it is easy for competitors to enter the market, as this increases competition and potentially reduces market share and profitability for existing companies.

Question 4

If it is easy for competitors to enter the market, the threat of new entrants is considered:&#10;A)high&#10;B)low&#10;C)more&#10;D)less

Accepted Answer

When it is easy for competitors to enter a market, the threat of new entrants is considered high because new competitors can easily start competing, potentially reducing the market share and profits of existing companies.

Question 5

An industry is less attractive for suppliers when the rivalry among existing competitors is:&#10;A)high&#10;B)low&#10;C)more&#10;D)less

Accepted Answer

High rivalry among existing competitors in an industry can lead to price wars, reduced profit margins, and increased marketing costs, making the industry less attractive for suppliers.

Question 6

Paisapay is facilitated in&#10;A)ebay.co.in&#10;B)amazon.com&#10;C)flipkart.com&#10;D)none of the above

Accepted Answer

PaisaPay is a secure payment service that was specifically facilitated by eBay India (ebay.co.in) to ensure safe transactions between buyers and sellers on their platform.

Question 7

Which of the following is a useful security mechanism when considering business strategy and IT?&#10;A)encryption&#10;B)decryption&#10;C)firewall&#10;D)all the above

Accepted Answer

All the options listed, encryption, decryption, and firewalls, are useful security mechanisms in the context of business strategy and IT. Encryption protects data by converting it into a code to prevent unauthorized access, decryption is the process of converting encrypted data back into its original form, and firewalls serve as a barrier to block unauthorized access to a network.

Question 8

Which of the following is not related to security mechanism&#10;A)encryption&#10;B)decryption&#10;C)e-cash&#10;D)all the above

Accepted Answer

E-cash is related to electronic money transactions, not directly to security mechanisms like encryption and decryption, which are methods to secure data.

Question 9

A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n)?&#10;A)switching costs&#10;B)loyalty programs&#10;C)entry barriers&#10;D)affiliate programs

Accepted Answer

Entry barriers are conditions that make it difficult for new entrants to enter a market. Offering products or services that customers have come to expect from an industry is a form of entry barrier, as failing to do so can significantly hinder a new entrant's ability to compete and survive.

Question 10

Which of the following statements accurately reflect the impact of technology?&#10;A)technology has caused buyer power to increase&#10;B)technology has lessened the entry barriers for many industries&#10;C)technology has increased the threat of substitute products and services&#10;D)all of the above

Accepted Answer

Technology has indeed caused buyer power to increase by providing them with more information and options, lessened the entry barriers for many industries by reducing the need for physical assets and enabling digital services, and increased the threat of substitute products and services by facilitating innovation and the introduction of alternatives.

Question 11

A business cannot be all things to all people. Instead, a business must:&#10;A)identify target customers&#10;B)identify the value of products/services as perceived by customers&#10;C)all of the above&#10;D)none of the above

Accepted Answer

The answer of A business cannot be all things to...

Question 12

How the transactions occur in e-commerce?&#10;A)using e-medias&#10;B)using computers only&#10;C)using mobile phones only&#10;D)none of the above

Accepted Answer

The answer of How the transactions occur in e-commerce?&#10;A)using e-medias&#10;B)using...

Question 13

Which type of products is lesser purchased using ecommerce?&#10;A)automobiles&#10;B)books&#10;C)softwares&#10;D)none

Accepted Answer

The answer of Which type of products is lesser purchased...

Question 14

A business competing in a commodity like environment must focus on which of the following?&#10;A)price&#10;B)ease / speed of delivery&#10;C)ease of ordering&#10;D)all of the above

Accepted Answer

The answer of A business competing in a commodity like...

Question 15

Which of the following refers to creating products tailored to individual customers?&#10;A)customization&#10;B)aggregation&#10;C)direct materials&#10;D)reverse auction

Accepted Answer

The answer of Which of the following refers to creating...

Question 16

Materials used in the normal operation of a business but not related to primary business operations are called what?&#10;A)supplies&#10;B)direct materials&#10;C)indirect materials&#10;D)daily stuff

Accepted Answer

The answer of Materials used in the normal operation of...

Question 17

Amazon.com is well-known for which e-commerce marketing technique?&#10;A)banner ads&#10;B)pop-up ads&#10;C)affiliate programs&#10;D)viral marketing

Accepted Answer

The answer of Amazon.com is well-known for which e-commerce marketing...

Question 18

Which form of e-marketplace brings together buyers and sellers from multiple industries, often for MRO materials?&#10;A)horizontal&#10;B)vertical&#10;C)integrated&#10;D)inclined

Accepted Answer

The answer of Which form of e-marketplace brings together buyers...

Question 19

Which form of e-marketplace brings together buyers and sellers from the same industry?&#10;A)horizontal&#10;B)vertical&#10;C)integrated&#10;D)inclined

Accepted Answer

The answer of Which form of e-marketplace brings together buyers...

Question 20

Which type of add appears on a web page?&#10;A)pop-under ad&#10;B)pop-up ad&#10;C)banner ad&#10;D)discount ad

Accepted Answer

The answer of Which type of add appears on a...

Question 21

What type of ad appears on top of a web page?&#10;A)pop-under ad&#10;B)pop-up ad&#10;C)banner ad&#10;D)discount ad

Accepted Answer

The answer of What type of ad appears on top...

Question 22

What type of ad appears under a web page?&#10;A)pop-under ad&#10;B)pop-up ad&#10;C)banner ad&#10;D)discount ad

Accepted Answer

The answer of What type of ad appears under a...

Question 23

Which, if any, of the following types of ads are people most willing to tolerate?&#10;A)pop-under ad&#10;B)pop-up ad&#10;C)banner ad&#10;D)none of the above

Accepted Answer

The answer of Which, if any, of the following types...

Question 24

Which of the following is an Internet-based company that makes it easy for one person to pay another over the Internet?&#10;A)electronic check&#10;B)electronic bill presentment and payment&#10;C)conversion rates&#10;D)financial cybermediary

Accepted Answer

The answer of Which of the following is an Internet-based...

Deck 2: E-Commerce and Marketing