Deck 1: Business and Media Management

Question 1

What is primary objective of the ABC?

A)to contact government
B)to cover news
C)to secure accurate circulation figures and data relating to all periodicals and media
D)to circulate news

Answer 1

to secure accurate circulation figures and data relating to all periodicals and media

Question 2

Which of the following is not type of advertising?

A)editorial
B)advertorial
C)classified ads
D)display ad

Answer 2

editorial

Question 3

Advertising revenue and _______ revenue are backbone of newspaper's finance.

A)share
B)circulation
C)saving
D)value

Answer 3

circulation

Question 4

For any organisation Financial summary of the year is recorded in _______.

A)record
B)analysis
C)circulation
D)balance sheet

Question 5

What is press release?

A)newspapers
B)content given to media by pr agencies
C)blog
D)data

Question 6

What are 4Ps of marketing mix?

A)product, price, population, place
B)product, price, place, population
C)product, price, place, promotion
D)product, price, population, promotion

Question 7

What bring different technologies together?

A)advertising convergence
B)product
C)auto
D)digital convergence

Question 8

In _______ type of ownership owner alone takes all decisions .

A)individual
B)partnership
C)trust
D)corporate

Question 9

How does Human Resource department appoint employees?

A)through lottery system
B)through recruitment process and interview
C)without any process
D)financial department of company

Question 10

Define advertising revenue.

A)money given by investors
B)money through shares
C)money calculated by abc
D)money generated by advertising

Question 11

What is TRP?

A)television regional point
B)television revised points
C)television rise points
D)television rating point

Question 12

Which among following is not tool of IMC?

A)advertising
B)sales promotion
C)personal selling
D)theory

Question 13

Financial management is ____for any efficient functioning of business.

A)key
B)loss
C)financial
D)average

Question 14

When one owner owns media across different platforms is called as______ media ownership.

A)cross
B)straight
C)government
D)individual

Question 15

Foreign ______ investment brings foreign investors in India.

A)global
B)digital
C)direct
D)duplicate

Question 16

Widely known Star TV in India is known as _______ in some foreign countries.

A)zee tv
B)new tv
C)sky network
D)etv

Question 17

Why marketing research is conducted?

A)to understand market for advertising
B)to understand research
C)to understand formula
D)to understand issue

Question 18

In which company maximum 50 number of members are allowed?

A)limited company
B)individual
C)trust
D)unregistered company

Question 19

Editor is involved in _________process with management

A)none of the
B)policy making
C)assistance
D)association

Question 20

Which process enables communication with end users?

A)circulation
B)direct marketing
C)strategy planning
D)communication with employees

Question 21

What percentage of FDI is allowed in newspapers?

A)0.44
B)0.5
C)0.26
D)0.8

Question 22

Facebook has become one of the popular ______site.

A)news media
B)youtube
C)social media
D)traditional media

Question 23

Eenadu is _______ language daily newspaper, started in 1974.

A)kannada
B)telugu
C)malyalama
D)tamil

Question 24

Which act makes it mandatoryto register printed publication in India?

A)press and registration of books act 1867
B)official secrets act 1923
C)copyright act
D)working journalist act 1955

Question 25

Which among following is not role of HRD?

A)recruitment and selection
B)record keeping of all personal data
C)performance appraisal
D)market watch