Deck 8: Retailing and Marketing

Question 1

The fastest growing segment of retailing is __________.

A)nonstore retailing
B)warehouse stores
C)hypermarkets
D)Category killers

Answer 1

nonstore retailing

Question 2

The most important retail marketing decision a retailer has to make is to __________.

A)identify its target market
B)choose the right service response it wants to support
C)select the service mix
D)Develop a nice store atmosphere

Answer 2

identify its target market

Question 3

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

A)retail life cycle
B)wheel-of-retailing
C)service-assortment
D)Product life cycle

Answer 3

wheel-of-retailing

Question 4

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

A)corner.
B)dime.
C)limit.
D)Shoestring.

Question 5

A retailer's ______________ is the key to its ability to attract customers.

A)location.
B)pricing system.
C)promotion system.
D)Store personnel.

Question 6

Which of the following is NOT an example of non-store retailing?

A)mail order.
B)party plan
C)department store
D)Catalogue shop.

Question 7

The word Retail is derived from the----- word

A)latin
B)french
C)english
D)none of these

Question 8

In retailing there is a direct interaction with-------

A)producer
B)customer
C)wholesaler
D)all of these

Question 9

Retailer is a person who sells the goods in a---------.

A)large quantities.
B)small quantities.
C)both a & b.
D)none of these.

Question 10

The main objective of the management is--------.

A)profitability.
B)sales growth.
C)return on investment
D)all of these.

Question 11

In retailing there is a direct interaction with-------.

A)producer.
B)customer.
C)wholesaler.
D)all of these.

Question 12

---------activities performed by the retailers.

A)assortment of offerings.
B)holding stock.
C)extending services.
D)all of these.

Question 13

The term stakeholders which includes-------.

A)stock holders.
B)consumers.
C)suppliers.
D)all the above.

Question 14

------represents how a retailer is perceived by consumers and others.

A)image.
B)sales.
C)profit.
D)none of these.

Question 15

The functions of management start with-----.

A)buying.
B)planning.
C)organizing.
D)supervising.

Question 16

"Management is what a manager does" given by.

A)Henry fayol.
B)F.W.Taylor.
C)Dinkar Pagare.
D)none of these.

Question 17

Human resource management process consists of ------.

A)recruitment.
B)selection.
C)training.
D)all of these.

Question 18

----- is the process of seeking customers towards shop.

A)Selection.
B)Advertisement.
C)Compensation.
D)Recruitment.

Question 19

------ gives the product as per the requirements of customers

A)Human resource planning.
B)Job descriptions.
C)Job analysis.
D)Mall