Deck 11: Marketing and Consumer Behavior

Question 1

Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.

A)awareness of its two locations
B)sales among incoming freshmen.
C)sales to 40 percent.
D)All the above belong in the retailer's advertising objectives

Answer 1

All the above belong in the retailer's advertising objectives

Question 2

Consumer premiums are considered to be a form of.

A)joint-sponsored sales promotion.
B)publicity that utilizes OPM.
C)advertising.
D)sole-sponsored sales promotion.

Answer 2

sole-sponsored sales promotion.

Question 3

A transient customer is a consumer who visits a retailer.

A)and finds the item desired in a matter of minutes
B)only when his or her regular retailer is closed.
C)that does not meet his or her customer service expectations.
D)while on vacation

Answer 3

that does not meet his or her customer service expectations.

Question 4

Merchandise availability is an example of a.

A)cost of sales
B)pretransaction service.
C)operating cost.
D)transaction service.

Question 5

Which of the following is not a factor in determining the service level to offer

A)income of target market.
B)price image of the retailer.
C)services offered by the competition
D)firm's management structure

Question 6

Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?

A)feedback from supervisors.
B)the number of complaints a salesperson should have to handle.
C)the amount of variety involved
D)the appropriate degree of autonomous.

Question 7

Which of the following is not part of a visual communications program

A)Store name and logo.
B)institutional signage.
C)lifestyles graphics.
D)television advertising

Question 8

A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.

A)Social learning.
B)Sub-culture.
C)Culture.
D)Social development.

Question 9

Which of the following psychological factors drive a person to satisfy his need and wants.

A)Motivation.
B)Perception.
C)Learning.
D)Beliefs and attitudes.

Question 10

Which of the following buying instruments does not found in consumer buying?

A)Requests for quotations.
B)Proposals.
C)Purchase contracts.
D)None of the above

Question 11

Which of the following factors influence the organizational buying decision process?

A)Buyers objectives.
B)Purchasing policies and resources
C)Size and composition or buyers.
D)All of the above.

Question 12

Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.

A)Inspection.
B)Description.
C)Sampling.
D)Negotiation.

Question 13

When making 'purchasing decisions', the chief considerations involved in the organizational buying are.

A)Product quality.
B)Price.
C)Service.
D)All the above.

Question 14

Which of the following do not include while in the learning process of a market- oriented organization.

A)Open-minded inquiry.
B)Synergistic information distribution.
C)Mutually informed interpretation and accessible memory.
D)None of the above.

Question 15

Management information system MIS supplies information, which include data from both internal and external sources is useful for .

A)Order processing.
B)Invoicing.
C)customer analysis and product performance.
D)all of the above.

Question 16

Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.

A)Assessing the information needs.
B)Developing the needed information.
C)Distributing the information.
D)All of the above

Question 17

Which level of organization uses management information systems data in its decision making?

A)Lower level.
B)Middle level.
C)Top level.
D)All of the above.

Question 18

Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.

A)Sales decision support systems.
B)Marketing decision support systems.
C)Standardized information systems.
D)None of the above

Question 19

Identify the correct sequence of the following marketing approaches in order of their existence.

A)Product-variety marketing; Mass marketing and Target marketing.
B)Target marketing; product, variety marketing and mass marketing.
C)Mass marketing; Product-variety marketing.
D)Mass marketing; Target marketing and product variety marketing

Question 20

What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.

A)Market targeting.
B)Market positioning.
C)Market segmentation
D)Market coordination.

Question 21

Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.

A)Understanding consumer perceptions.
B)Position products in the mind of consumer.
C)Design appropriate marketing mix.
D)All of the above.

Question 22

Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.

A)Geographical segmentation.
B)Demographic segmentation.
C)Geo-demographic segmentation.
D)Geographic segmentation.