Deck 14: Retail Marketing and Business Strategy

Question 1

Which business unit holds a large market share in a mature and slow growing industry?

A)Dog.
B)Cash cow.
C)Question mark.
D)Star.

Answer 1

Cash cow.

Question 2

Which of the following provides a basis for monitoring and controlling organizational performance?

A)Daily reports
B)Weekly reports
C)Long-term objectives
D)Annual objectives

Answer 2

Annual objectives

Question 3

In which of the following pricing approaches is pricing based on consumer demand?

A)Functional approach.
B)Business approach.
C)Market approach.
D)Innovative approach.

Answer 3

Market approach.

Question 4

A/an ---- helps people understand the behavior patterns that are expected of them in particular circumstances

A)Advisory policy.
B)Explicit policy.
C)Mandatory policy.
D)Implicit policy.

Question 5

Agricultural market set up by stae government to procure agricultural produce directly from farmers

A)Haats
B)Mandis
C)Kirana
D)public distribution system

Question 6

Consumer do their own picking, pay in cash and carry the merchandise away

A)Automated Vending
B)Super market
C)The Cash and carry
D)direct response retail

Question 7

What are the major determinants of employee motivation?

A)Reward and coercive power.
B)New technologies.
C)Personal power and future growth prospects.
D)Information and connection power.

Question 8

Which marketing tool uses multiple factors to assess industry attractiveness and business strength?

A)The GE Grid.
B)The BCG matrix
C)The turn around strategy.
D)SWOT analysis.

Question 9

---- forms the basis for the allocation of corporate resources.

A)Financial evaluation.
B)Organizational growth.
C)Organizational structure.
D)Organizational culture.

Question 10

---- is often critical for the proper accomplishment of a divestiture and can provide comfort to the employee as well as to potential buyers.

A)A flexible management.
B)A stable management.
C)An active management
D)None of the above.

Question 11

It is a requirement imposed by a vendor that a retailer cannot sell an item for the less than a specific price.

A)Resale Price Maintenance (RPM)
B)Charge back
C)Standard price
D)uniform price

Question 12

Parking space is very important for........

A)Product
B)Retail store
C)Transportation
D)Machine

Question 13

Layout means perfect.......of store.

A)Location
B)Site
C)Structure
D)Variety

Question 14

...........is important to increase the sales of a retail store

A)Promotion
B)Channels
C)Transportation
D)Machine

Question 15

…..is the important benefit a marketer could get from a retailer through trade promotion?

A)Advertising.
B)Financial help.
C)More shelf space.
D)None of the above.

Question 16

Which of the following items is a component of a good business plan?

A)Operating requirements.
B)Description of the location/demographics.
C)Employee benefits.
D)All of the above.

Question 17

When analyzing your business and its environment it is useful to carefully inspect its:.

A)Threats.
B)Strengths and weakness.
C)Opportunities.
D)All of the above.

Question 18

Which one of the following represents the best long-run opportunity in a firm's portfolio?

A)Cash cow.
B)Star.
C)Question mark.
D)Dog.

Question 19

. Which of the following provides a basis for monitoring and controlling organizational performance?

A)Daily reports
B)Weekly reports
C)Long-term objectives
D)Annual objectives

Question 20

. Agricultural market set up by stae government to procure agricultural produce directly from farmers

A)Haats
B)Mandis
C)Kirana
D)public distribution system

Question 21

. Consumer do their own picking, pay in cash and carry the merchandise away

A)Automated Vending
B)Super market
C)The Cash and carry
D)direct response retail

Question 22

What are the major determinants of employee motivation?

A)Reward and coercive power.
B)New technologies.
C)Personal power and future growth prospects.
D)Information and connection power.

Question 23

To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to

A)Define the target market
B)Profile the target market
C)Both a and b
D)None of the above