Deck 15: Exploring the Economics of Retail: Profitability, Pricing, and Product Placement

Question 1

Product assortment breadth focuses on

A)Number of categories per product lines
B)Items and variants in each category per product line
C)Both a & b
D)None of the above

Answer 1

Number of categories per product lines

Question 2

Product assortment depth focus on

A)Number of categories per product lines
B)Items and variants in each category per product line
C)Both a & b
D)None of the above

Answer 2

Items and variants in each category per product line

Question 3

As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.

A)True
B)False
C)Can't say
D)None of the above

Answer 3

True

Question 4

Direct profit profitability is related to

A)Measuring a product's handling costs
B)Measuring a product's sales cost
C)Measuring a product's manufacturing costs
D)None of the above

Question 5

Prices must be decided in relation to

A)The product
B)The service assortment mix
C)The target market and competition
D)All of the above

Question 6

Fine specialty stores falls into

A)High-mark up, lower volume group
B)Low-mark up, higher volume group
C)High-mark up, higher volume group
D)None of the above

Question 7

Discount stores and mass merchandisers falls into

A)High-mark up, lower volume group
B)Low-mark up, higher volume group
C)High-mark up, higher volume group
D)None of the above

Question 8

Retailers can evaluate a particular store's sales effectiveness by looking at

A)A number of passing on an average day
B)Percentage who buy and average amount per sale
C)Percentage who enter the store
D)All of the above

Question 9

A private-label brand is also known as

A)A reseller brand
B)A store brand
C)A distributor brand
D)All of the above

Question 10

A private-label brand is developed by

A)Wholesalers
B)Retailers
C)Both a and b
D)None of the above

Question 11

Generics are

A)Unbranded versions of common products
B)Plainly packaged versions of common products
C)Less expensive versions of common products
D)All of above are true

Question 12

Slotting fee is related to the costs associated with

A)When distributors piles the stock
B)When supermarkets accept a new brand
C)When manufacturers markets the products
D)All of the above