Deck 11: Social Media Analytics and Data Extraction

Question 1

______community is when people with common interests and know exactly whether they belong to a community or not

A)explicit
B)Social
C)implicit
D)common

Answer 1

explicit

Question 2

Octoparse can be used for data extraction on

A)Twitter
B)instagram
C)hasgtag
D)Facebook

Answer 2

Facebook

Question 3

__________features a web-based dashboard that shows real-time insights

A)SoTrender
B)Brand24
C)cyfe
D)LikeAlyzer

Answer 3

Brand24

Question 4

_____tracks Facebook, Twitter and YouTube, both for your pages and that of your competitors.

A)SoTrender
B)Brand24
C)Social Bakers
D)LikeAlyzer

Question 5

which of following is paid Facebook Analytics tool

A)LikeAlyzer
B)SoTrender
C)sociograph.io
D)Facebook insights

Question 6

________is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn.

A)LikeAlyzer
B)cyfe
C)Brand24
D)Social Bakers

Question 7

___________is the first free Facebook Analytics tool

A)LikeAlyzer
B)sociograph.io
C)Facebook insights
D)Brand24

Question 8

_______allows you to enter any Facebook page without authorization to measure and analyse its performance

A)LikeAlyzer
B)SoTrender
C)sociograph.io
D)Facebook insights

Question 9

__________is not a Facebook Analytics tool.

A)LikeAlyzer
B)SoTrender
C)cyfe
D)Social Bakers

Question 10

Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for_________ analytics.

A)Facebook
B)Twittern
C)Google+
D)LinkedI

Question 11

Python library to connect to Twitter's API called ________

A)Numpy
B)Tweepy
C)Matplotlib
D)Pandas

Question 12

Twitter API result is in a__________ format

A)Numeric
B)CSV
C)JSON
D)Key-Value

Question 13

All data we gather from Twitter is written in ____________ format

A)CSV
B)JSON
C)Key-Value
D)Java

Question 14

Mining social web is transforming curiosity into __________

A)Data
B)insights
C)Key-Value
D)information

Question 15

Twitter allows people to communicate with ________characters messages

A)140
B)120
C)180
D)100

Question 16

_____________do not require mutual acceptance of a connection between users.

A)Facebook
B)Twitter
C)LinkedIn
D)None of above

Question 17

Calculating simple frequencies applied to unstructured text(tweets) called as ___________

A)lexical diversity
B)sparse diversity
C)linear diversity
D)None of above

Question 18

Which are offline generated social media data sources?

A)telephone marketing and customer support
B)printed press
C)E-commerce
D)Both a and b

Question 19

The two ways of data gathering in social media analytics are ___________  and .

A)API ; web crawling
B)online ; offline
C)estimated data sources; factual data sources
D)None of these

Question 20

The total number of people who see your content is content is termed as .

A)impressions
B)reach
C)post
D)economic value

Question 21

Which platform uses the Graph API as the primary way to get data into and out of the platform?

A)Facebook
B)Twitter
C)Instagram
D)None of these

Question 22

What is amplification in social media metrics?

A)Total number of Audience Comments (or Replies) Per Post
B)Total number of Likes Per Post
C)Sum of Short and Long Term Revenue and Cost Savings
D)Total number of Shares or Clicks Per Post (or Video)

Question 23

Which are the types of visualization in social networks?

A)semantic and temporal
B)node-link representation and matrix representation
C)structural, semantic, temporal and statistical
D)None of these

Question 24

Which are the different layout mechanisms used for visualization of social networks?

A)Property-based Layouts and Spectral layouts
B)Radial layouts
C)Force-directed and Energy-based Layouts
D)All of the above

Question 25

Which are the most common data mining applications related to social networking sites?

A)Group detection and Recommendation systems
B)Data representation
C)Group profiling
D)Both a and c