Question 1

Which of the following is not a primitive form of advertising?&#10;A)signs&#10;B)town criers&#10;C)trademarks&#10;D)merchandisers

Accepted Answer

Merchandisers are not a primitive form of advertising. They are involved in the business of promoting and selling products, which is a more modern concept compared to the ancient methods of advertising such as signs, town criers, and trademarks.

Question 2

Name the newspaper that did not publish the news of the assassination of Mahatma Gandhi on its front page.&#10;A)the times of india&#10;B)the hindustan times&#10;C)the hindu&#10;D)the statesman

Accepted Answer

The Hindu did not publish the news of the assassination of Mahatma Gandhi on its front page due to its policy at the time of not carrying news of local events on the front page.

Question 3

The newspaper to publish an advertisement in India is&#8230;&#8230;&#10;A)the bengal gazette&#10;B)the friend of india&#10;C)the times of india&#10;D)the calcutta journal

Accepted Answer

The Bengal Gazette, also known as the Hicky's Gazette, was the first newspaper to be published in India in 1780.

Question 4

The monitoring body of advertisement in India is known as&#8230;.&#10;A)asci&#10;B)pci&#10;C)aaai&#10;D)abc

Accepted Answer

The Advertising Standards Council of India (ASCI) is the monitoring body responsible for promoting responsible advertising in India, ensuring that advertisements adhere to its established code for self-regulation.

Question 5

Advertising is basically a &#8230;&#8230;.&#10;A)paid form&#10;B)propaganda&#10;C)publicity&#10;D)personal selling

Accepted Answer

Advertising is primarily a paid form of communication where an identified sponsor sends out a message to promote or sell a product, service, or idea. Unlike publicity (which is not paid for by an identified sponsor) or personal selling (which involves direct interaction), advertising typically involves paying for space or time in media to broadcast a message to a large audience.

Question 6

Which body was instrumental in establishing Audit Bureau of circulation?&#10;A)press council of india&#10;B)registrars of newspapers of india&#10;C)advertising society of india&#10;D)indian newspaper society

Accepted Answer

The Indian Newspaper Society (INS) was instrumental in establishing the Audit Bureau of Circulations (ABC) in India. The ABC, set up in 1948, is a non-profit, voluntary organization that provides authenticated circulation figures to advertisers, helping them make informed decisions.

Question 7

AIDA approach is usually applied for&#10;A)public relations&#10;B)reporting&#10;C)editing&#10;D)advertisement

Accepted Answer

The AIDA model, which stands for Attention, Interest, Desire, and Action, is commonly used in the field of advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer makes a purchase decision.

Question 8

AIDS awareness advertisement by the Govt. of India is an example of &#8230;.&#10;A)classifieds&#10;B)corporate ads&#10;C)public service ads&#10;D)institutional ads

Accepted Answer

AIDS awareness advertisements by the Govt. of India are examples of public service ads, as they aim to inform and educate the public about health and safety issues without commercial benefit.

Question 9

Matter of fact information such as matrimonial, automobiles etc are known as &#8230;&#8230;. Advertisement.&#10;A)institutional ads&#10;B)classified&#10;C)professional&#10;D)direct marketing

Accepted Answer

Classified advertisements are the correct answer because they are typically short and categorized within the publication, dealing with offers or requests for jobs, houses, buying and selling of items, matrimonial, and other personal matters.

Question 10

Which of the following is a leading advertising agency based in Kerala?&#10;A)hta&#10;B)lintas&#10;C)clarion&#10;D)valappila

Accepted Answer

Valappila Communications is a notable advertising agency based in Kerala, recognized for its contributions to the advertising sector within the region.

Question 11

Name the ad agency of the Central government.&#10;A)i & b&#10;B)davp&#10;C)pib&#10;D)iprd

Accepted Answer

The answer of Name the ad agency of the Central...

Question 12

Kingfisher advertisement of mineral water is an example of :&#10;A)endorsement ad&#10;B)advertorial&#10;C)surrogate ad&#10;D)essential ad

Accepted Answer

The answer of Kingfisher advertisement of mineral water is an...

Question 13

Ethics means&#10;A)code of rules&#10;B)code of conduct&#10;C)set of moral principles&#10;D)code of behavior

Accepted Answer

The answer of Ethics means&#10;A)code of rules&#10;B)code of conduct&#10;C)set of...

Question 14

Media audience is a &#8230;&#8230;&#8230;.. group.&#10;A)homogenous&#10;B)heterogeneous&#10;C)monolithic&#10;D)uniform

Accepted Answer

The answer of Media audience is a &#8230;&#8230;&#8230;.. group.&#10;A)homogenous&#10;B)heterogeneous&#10;C)monolithic&#10;D)uniform...

Question 15

A given group responding to media messages more or less in a uniform manner is described as&#8230;&#8230;&#8230;. theory.&#10;A)selective retention&#10;B)social categories&#10;C)individual difference&#10;D)social relations

Accepted Answer

The answer of A given group responding to media messages...

Question 16

Media is omnipotent is a concept implied in&#10;A)magic bullet theory&#10;B)agenda setting theory&#10;C)catharsis theory&#10;D)two step theory

Accepted Answer

The answer of Media is omnipotent is a concept implied...

Question 17

Democratic -participant theory was put forward by&#10;A)fred siebert&#10;B)theodore peterson&#10;C)denis mcquail&#10;D)wilbur schramm

Accepted Answer

The answer of Democratic -participant theory was put forward by&#10;A)fred...

Question 18

Media act as a servant of the State in&#10;A)libertarian theory&#10;B)democratic participant theory&#10;C)authoritarian theory&#10;D)development theory

Accepted Answer

The answer of Media act as a servant of the...

Question 19

Who is author of Aeropagitica?&#10;A)js mill&#10;B)adam smith&#10;C)raja ram mohan roy&#10;D)john milton

Accepted Answer

The answer of Who is author of Aeropagitica?&#10;A)js mill&#10;B)adam smith&#10;C)raja...

Question 20

Which is the first private television channel in Kerala?&#10;A)surya&#10;B)india vision&#10;C)asianet&#10;D)kairali

Accepted Answer

The answer of Which is the first private television channel...

Question 21

Freedom of the press is specifically stated in the constitution of &#8230;&#8230;&#10;A)uk&#10;B)france&#10;C)india&#10;D)us

Accepted Answer

The answer of Freedom of the press is specifically stated...

Question 22

Freedom of speech expression is stated in Article &#8230;&#8230;&#8230;.. of the Indian constitution.&#10;A)17&#10;B)18&#10;C)19&#10;D)20

Accepted Answer

The answer of Freedom of speech expression is stated in...

Question 23

Which Commission report forms the basis of social responsibility theory?&#10;A)marshall mcluhan&#10;B)mcbride&#10;C)robert hutchins&#10;D)harold lasswell

Accepted Answer

The answer of Which Commission report forms the basis of...

Question 24

Global village concept is put forward by&#8230;..&#10;A)robert merton&#10;B)seon mcbride&#10;C)marshall mcluhan&#10;D)wilbur schramm

Accepted Answer

The answer of Global village concept is put forward by&#8230;..&#10;A)robert...

Deck 3: Advertising, Media Ethics, and Freedom of the Press