Deck 1: The Origins of Alcohol and Beverage Trends

Question 1

The human consumption of alcohol began unintentionally around:

A) 8,000 B.C.
B) 6,000 B.C.
C) 10,000 B.C.
D) 10 A.D.

Answer 1

8,000 B.C.

Question 2

The Volstead Act outlawed all the following except the:

A) production of alcohol
B) transportation of alcohol
C) consumption of alcohol
D) sales of alcohol

Answer 2

consumption of alcohol

Question 3

When dealing with trends and fads, the appropriate strategies are the ones selected that enables a company to achieve superior performance and provide their company with a competitive advantage.

Answer 3

True

Question 4

The early Romans were largely responsible for spreading the vine throughout the Mediterranean.

Question 5

During fermentation, yeasts interact with sugars to create methanol alcohol.

Question 6

How were the religious orders important to the beverage industry?

Question 7

What was the effect of the Phylloxera mite on the wine world?

Question 8

What effect did Prohibition have on the alcohol industry?

Question 9

Identify a current beverage trend in the marketplace, and select any one (or more) of the six external trend variables that it connects to.