Deck 12: Knowledge Systems: Expert Systems, Recommenders, Chatbots, Virtual Personal Assistants, and Robo Advisors

Question 1

In the Sephora case, the company found that the use of chat bots was off-putting to potential customers.

Answer 1

False

Question 2

The use of expert systems has grown rapidly since 2011.

Answer 2

False

Question 3

Classical ES systems are based on machine learning algorithms.

Answer 3

False

Question 4

60 percent of millennials have already used chatbots and 53 percent of those who have not used them are interested in doing so.

Question 5

Millennial's are the only generation using chatbots.

Question 6

Regular bots have a knowledge base that improves with experience.

Question 7

A major limitation of the older types of bots was that updating their knowledge base was both slow and expensive.

Question 8

The need to cut costs is not a major driver of the growth of chatbots.

Question 9

Chatbots and similar AI machines have been improved over time.

Question 10

The ability to converse in different languages is a benefit to the use of chat bots.

Question 11

LinkedIn is introducing chatbots that conduct tasks such as comparing the calendars of people participating in meetings and suggesting meeting times and places.

Question 12

Due to its highly personalized nature, chatbots cannot be used in education.

Question 13

VPAs are basically extensions of intelligent software agents that interact with people.

Question 14

VPAs do not integrate the use of voice commands.

Question 15

As robo advisors matured, it became clear that sometimes they could do an effective job by themselves.

Question 16

There are no free sources for building chatbots.

Question 17

What is the extensive, task-specific knowledge that experts possess?

A) gravitas
B) understanding
C) expertise
D) credibility

Question 18

A less common subsystem of an expert system that shows users of rule-based systems the chains of rules used to arrive at conclusions is called:

A) interference engine.
B) refining subsystem.
C) user interface.
D) justifier/explanation.

Question 19

What part of an expert system provides the reasoning capability, namely the ability to answer users' questions, provide recommendations for solutions, generate predictions, and conduct other relevant tasks?

A) knowledge acquisition
B) knowledge representation
C) user interface
D) inference engine

Question 20

Which of the following is not a top application for recommendation systems?

A) movies
B) music
C) books
D) software

Question 21

Which of the following is not a benefit to customers of a recommendation system?

A) personalization
B) discovery
C) customer satisfaction
D) higher conversion rate

Question 22

Which of the following is not a benefit to sellers of a recommendation system?

A) increased cross-sell
B) increased customer loyalty
C) personalization
D) enabling mass customization

Question 23

This technique allows vendors to identify preferences by the attributes of the product(s) that customers have bought or intend to buy.

A) collaborative filtering
B) content-based filtering
C) deep learning
D) personalization

Question 24

This method builds a model that summarizes the past behavior of shoppers, how they surf the Internet, what they were looking for, what they have purchased, and how much they like (rate) the products.

A) collaborative filtering
B) content-based filtering
C) deep learning
D) personalization

Question 25

Which of the following types of bots do simple repetitive tasks for their owners?

A) regular bots
B) chatbots
C) intelligent bots
D) deep learning robots

Question 26

Which of the following types of bots simulate conversations with people?

A) regular bots
B) chatbots
C) intelligent bots
D) deep learning robots

Question 27

Which of the following types of bots have a knowledge base that improves with experience?

A) regular bots
B) chatbots
C) intelligent bots
D) deep learning robots

Question 28

Which of the following is not a benefit of the use of chatbots?

A) decreased cost
B) reduced quality but increased quantity
C) use in foreign language translation
D) used to facilitate shopping

Question 29

This software agent helps people improve their work, assist in decision making, and facilitate their lifestyle.

A) chatbot
B) enterprise chatbot
C) deep AI
D) virtual personal assistant

Question 30

Which of the following is not a component of chatbots?

A) AI machine
B) knowledge base
C) robot manipulators
D) human-computer interface

Question 31

Which of the following is a function that cannot be completed by Amazon's Alexa?

A) answer questions in several domains
B) make to do lists
C) play audiobooks
D) interface with self-driving cars

Question 32

What is the hardware companion of Amazon's Alexa software product?

A) Nest
B) Echo
C) Siri
D) Chrome

Question 33

Which of the following is not a limitation of bots?

A) inferior performance
B) poor brand representation
C) inconvenient use
D) cost

Question 34

The company that led the implementation of robo advisors was:

A) Betterment.
B) Wealthfront.
C) Schwab.
D) E*Trade.

Question 35

An ________ this is the "brain" of ES.

Question 36

A heavily used knowledge system for recommending one-to-one targeted products or services is the ________ system.

Question 37

An ES builder builds the necessary ES components and loads the knowledge base with appropriate representation of expert knowledge in the ________ environment.

Question 38

In an ES, knowledge acquisition is mostly from ________.

Question 39

A ________ is a computerized service that enables easy conversations between humans and humanlike computerized robots or image characters, sometimes over the Internet.

Question 40

More intelligent chatbots are equipped with ________, so the computer can understand unstructured dialog.

Question 41

Knowledge bases are updated today in the ________ in a central location; the knowledge is shared by many users so the cost per user is reduced.

Question 42

A study conducted in 2016 found that ________ percent of businesses want chatbots by 2020.

Question 43

In addition to the marketing areas, plenty of chatbots are in areas such as ________ (e.g., banks) and HRM services.

Question 44

Amazon Echo ________ is the "little brother" of Echo. It offers full Alexa functionality but has only one very small speaker.

Question 45

________ is expected to be the next generation of intelligent virtual interactions and was developed by Dag Kittlaus, the creator of Siri.

Question 46

When the knowledge base is centralized, its ________ is performed in one place. This is in contrast with the knowledge of many enterprise bots, for which updating is decentralized.

Question 47

________ are defined as online providers that offer automated, low-cost, personalized investment advisory services, usually through mobile platforms.

Question 48

Robo advising companies try to cut costs by using ________, whose commission fees are significantly lower than that of mutual funds.

Question 49

The quality of chatbots that retrieve information for users and are properly programmed can do a ________ job.

Question 50

List the major components of chatbots.

Question 51

List at least five representative examples of chatbot tasks inside an enterprise.

Question 52

Select one of the virtual personal assistants discussed in the chapter (like Alexa, Siri or Viv) and discuss its features.

Question 53

What are the components of a shopping advisor?

Question 54

List and briefly discuss some of the disadvantages and limitations of bots.