Deck 9: Mass Communication

Question 1

Mass communication includes

A) the study of mass media, the messages they generate, the audiences they attempt to reach, and their effects on these audiences.
B) the study of mass media and effects on audiences.
C) the study of messages and their effects on audiences.
D) none of the options available.

Answer 1

the study of mass media, the messages they generate, the audiences they attempt to reach, and their effects on these audiences.

Question 2

Mass communication is a process in which

A) professional communicators using technological devices share messages over great distances to influence large audiences.
B) unprofessional communicators using technological devices share messages over great distances to influence large audiences.
C) communication is for the masses
D) communication messages are personalized.

Answer 2

professional communicators using technological devices share messages over great distances to influence large audiences.

Question 3

Mass communication is a form of communication in which

A) a source addresses a large audience with a personalized message.
B) a receiver addresses a large audience with the same or similar message.
C) a source addresses a large audience with the same or similar message.
D) a receiver addresses a large audience with a personalized message.

Answer 3

a source addresses a large audience with the same or similar message.

Question 4

Prior to the Gutenberg Press, according to John Thompson, people in Europe generally got their information from

A) those in charge, such as Kings and Monarchs.
B) business and commerce interactions.
C) the Catholic Church.
D) all of the answers provided.

Question 5

Before books were invented or most people could read, they generally got their information from

A) those in charge, such as Kings and Monarchs.
B) business and trade interactions.
C) their church.
D) all of the answers provided.

Question 6

The printing press and the mass production of the written word made information

A) more available to everyone
B) less available to everyone
C) hard to access for the average person
D) more confusing for everyone.

Question 7

The Internet, like the printing press and the mass production of the written word before it, made information

A) more available to everyone
B) less available to everyone
C) hard to access for the average person.
D) more confusing for everyone.

Question 8

The American press has long been regarded as the _________ of the American people against abuse by its own government.

A) "informer"
B) "body guard"
C) "guardian"
D) "watchdog"

Question 9

The American media has often been called the "watchdog" or the "fourth branch of government" because it their job to:

A) expose corruption
B) investigate
C) inform the public
D) all of the answers provided

Question 10

What industry has the role of "watchdog" to inform the public?

A) mining
B) travel and tourism
C) media
D) none of the options available

Question 11

The First Amendment to the U.S. Constitution addresses:

A) free lunch
B) right to bear arms
C) right to happiness
D) free speech

Question 12

Magazines offer

A) up to the minute news
B) articles on interesting topics
C) generalized and unfocused content to readers (or viewers)
D) specialized and focused content to readers (or viewers).

Question 13

The Gutenberg Press, which revolutionized the art of printing, and allowed printed information to flow, over time, from the hands of the few to almost everyone, was invented in.

A) 1243
B) 1436
C) 1687
D) 1776

Question 14

Early radiotelegraphy was used to send ___________messages across great distances to communicate military, maritime, or civilian information.

A) short
B) long
C) Morse Code
D) Moore's Code

Question 15

In 1952, mass communication pioneer Edward R. Murrow changed the name of his successful program "Hear it Now," covering news and international issues, to "See it Now," reflecting the transition to

A) magazines
B) newspapers
C) television
D) movies

Question 16

Music can be used to transmit messages of

A) emotion
B) cultural norms
C) values, beliefs or attitudes
D) all of the answers provided.

Question 17

Which of the following can photography not communicate?

A) bias
B) point of view
C) nonverbal communication
D) verbal communication

Question 18

With the expansion of highways across America came a new form of advertising,

A) telegraphs.
B) radio.
C) signs.
D) billboards.

Question 19

Video games can communicate

A) stereotypes.
B) cultural norms.
C) values, beliefs or attitudes.
D) all of the answers provided.

Question 20

In terms of the functions of mass communication, the function where the media watches those in authority for signs of abuse or misconduct is called

A) surveillance.
B) correlation.
C) cultural transmission.
D) none of the options available.

Question 21

In terms of the functions of mass communication, the function that involves the display of social codes and behaviors, including those involving values and priorities, ways of social interaction, and customs that are "normal" in mainstream society is called

A) surveillance.
B) correlation.
C) cultural transmission.
D) none of the options available.

Question 22

In terms of the effects of mass communication, _______________ is a process of determining what news, information, or entertainment will reach a mass audience is called

A) gatekeeping.
B) agenda setting.
C) manipulation.
D) persuasion.

Question 23

As an example of agenda setting, _____________involves placing an imaginary frame, much like a frame around a picture or a window, around a story.

A) framing
B) describing
C) depicting
D) editing

Question 24

_______________ is what is in the program that we can see and/or hear.

A) Content
B) Environment
C) Context
D) Habitat

Question 25

Mass communication includes the study of mass media, the messages they generate, the audiences they attempt to reach, and their effects on these audiences.

Question 26

Mass communication is a form of communication in which a source addresses an audience with the same or similar message.

Question 27

Prior to the Gutenberg Press, according to John Thompson, people in Europe generally got their information from those in charge, such as Kings and Monarchs, business and commerce interaction and churches.

Question 28

The printing press and the mass production of the written word made information less available to everyone.

Question 29

The Internet, like the printing press and the mass production of the written word before it, made information more confusing for everyone.

Question 30

The American press has long been regarded as the bodyguard of the American people against abuse by its own government.

Question 31

The Gutenberg Press, which revolutionized the art of printing, and allowed printed information to flow, over time, from the hands of the few to almost everyone, was invented in 1436

Question 32

With the expansion of highways across America, billboards became a new form of advertising,

Question 33

Describe the importance of mass communication and its role in the communication process.

Question 34

List and describe three types of mass communication.
Answer;

Question 35

Identify and describe one effect of mass communication.

Question 36

Describe how mass communication in the form of a movie in influences our perception, culture, attitudes and behavior.

Question 37

Identify and describe one way to be a critical media consumer.

Question 38

When critically analyzing mass communication, why is consideration of what has not been said important?

Question 39

When critically analyzing mass communication, why is the credibility of the sources important?

Question 40

When critically analyzing mass communication, why is how the message portrayed important?

Question 41

When critically analyzing mass communication, why is consideration of the logic used and evidence presented to justify the claim or main point important?

Question 42

When critically analyzing mass communication, why is consideration of the goal of the source important?