Deck 5: Rhetorical Analysis

Question 1

MATCHING

-aesthetics

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Answer 1

the beauty of art and the sensual enjoyment that it engenders

Question 2

MATCHING

-affect

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Answer 2

an intensity registered directly by the body

Question 3

MATCHING

-cluster

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Answer 3

the way signs are associated and dissociated from one another

Question 4

MATCHING

-connotation

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 5

MATCHING

-denotation

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 6

MATCHING

-form

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 7

MATCHING

-genre

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 8

MATCHING

-rhetoric

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 9

MATCHING

-sign

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 10

MATCHING

-signifier

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 11

MATCHING

-signified

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 12

MATCHING

-text

A)the material form (sound-image) of a sign
B)first-order signification
C)messages that share stylistic, substantive, and situational traits
D)the mental concept evoked in the functioning of a sign
E)an intensity registered directly by the body
F)use of symbols by humans to influence and move other humans
G)second-order signification
H)something that refers to something other than itself
I)set of signs working together to produce a unified effect
J)the creation and adequate satisfaction of desire
K)the way signs are associated and dissociated from one another
L)the beauty of art and the sensual enjoyment that it engenders

Question 13

According to Ferdinand de Saussure, what are the two key components of a sign?

A) parole and langue
B) signifier and signified
C) episodic and thematic
D) denotation and connotation

Question 14

According to Ferdinand de Saussure, which concept describes the material form (sound-image) of a sign as perceived by the senses?

A) signifier
B) signified
C) parole
D) langue

Question 15

According to Ferdinand de Saussure, which concept describes the linguistic study of individual utterances?

A) signifier
B) signified
C) parole
D) langue

Question 16

According to Charles Sanders Peirce, which concept refers to a sign?

A) object
B) subject
C) interpretant
D) representamen

Question 17

Which type of sign creates meaning through resemblance?

A) iconic
B) indexical
C) symbolic
D) referential

Question 18

Which type of sign creates meaning through convention?

A) iconic
B) indexical
C) symbolic
D) referential

Question 19

Which type of sign creates meaning through cause or association?

A) iconic
B) indexical
C) symbolic
D) referential

Question 20

According to Roland Barthes, which concept describes first-order signification?

A) parole
B) langue
C) denotation
D) connotation

Question 21

According to Roland Barthes, which concept describes second-order signification?

A) parole
B) langue
C) denotation
D) connotation

Question 22

Which element of narrative refers to the content plane?

A) story
B) context
C) discourse
D) narration

Question 23

Which element of narrative refers to the expressive plane?

A) story
B) context
C) discourse
D) narration

Question 24

Events and existents are concerned with which element of narrative?

A) story
B) context
C) discourse
D) narration

Question 25

Tense, mood, and voice are concerned with which element of narrative?

A) story
B) context
C) discourse
D) narration

Question 26

Distance and perspective refer to which dimension of narration?

A) tense
B) mood
C) voice
D) pacing

Question 27

Order, speed, and frequency refer to which dimension of narration?

A) tense
B) mood
C) voice
D) pacing

Question 28

Color, lighting, and sound all refer to which aspect of media?

A) affect
B) editing
C) movement
D) aesthetics

Question 29

Compare and contrast Ferdinand de Saussure's theory of semiology with Charles Sanders Peirce's theory of semiotics.

Question 30

Identify and explain the four key rhetorical structures of text.