Deck 13: Ecological Analysis

Question 1

MATCHING

-paradigm shift

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Answer 1

fundamental transformation in how we know the world

Question 2

MATCHING

-medium theory

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Answer 2

research tradition concerned with communication technologies

Question 3

MATCHING

-media ecology

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Answer 3

the study of media as our social environment

Question 4

MATCHING

-time-biased

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Question 5

MATCHING

-space-biased

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Question 6

MATCHING

-hot media

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Question 7

MATCHING

-cool media

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Question 8

MATCHING

-prosumption

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Question 9

MATCHING

-literacy

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Question 10

MATCHING

-orality

A)technologies of low definition and high participation
B)media oriented toward the preservation of knowledge
C)the study of media as our social environment
D)research tradition concerned with communication technologies
E)fundamental transformation in how we know the world
F)technologies of writing and print
G)technologies of high definition and low participation
H)thought and its verbal expression
I)idea that audiences simultaneous produce and consume media
J)media oriented toward the dissemination of knowledge

Question 11

According to Harold Innis, stone, clay, and parchment reflect which type of media?

A) time-biased
B) space-biased
C) hot media
D) cool media

Question 12

According to Harold Innis, television and radio reflect which type of media?

A) time-biased
B) space-biased
C) hot media
D) cool media

Question 13

According to Marshall McLuhan, film and radio reflect which type of media?

A) time-biased
B) space-biased
C) hot media
D) cool media

Question 14

According to Marshall McLuhan, analog television reflects which type of media?

A) time-biased
B) space-biased
C) hot media
D) cool media

Question 15

According to Harold Innis, what are the key characteristics of time-biased media?

A) durable and stable
B) ephemeral and fluid
C) linear and continuous
D) spherical and discontinuous

Question 16

According to Harold Innis, what are the key characteristics of space-biased media?

A) durable and stable
B) ephemeral and fluid
C) linear and continuous
D) spherical and discontinuous

Question 17

According to Marshall McLuhan, which two traits best describe visual space?

A) durable and stable
B) ephemeral and fluid
C) linear and continuous
D) spherical and discontinuous

Question 18

According to Marshall McLuhan, which two traits best describe acoustic space?

A) durable and stable
B) ephemeral and fluid
C) linear and continuous
D) spherical and discontinuous

Question 19

Which of McLuhan's four laws reflects his conviction that every technology amplifies some organ, sense, or faculty?

A) extension
B) closure
C) retrieval
D) reversal

Question 20

Which of McLuhan's four laws reflects his conviction that all media recast and remake previous media?

A) extension
B) closure
C) retrieval
D) reversal

Question 21

According to Walter Ong, the word is best conceptualized as which of the following in primarily oral cultures?

A) event
B) object
C) public
D) private

Question 22

Which two characteristics best describe third wave media?

A) linearity and connectivity
B) variability and connectivity
C) linearity and provisionality
D) variability and provisionality

Question 23

Which two logics best describe third wave media?

A) causal and contingent
B) associative and contingent
C) causal and consumptive
D) associative and consumptive

Question 24

Which logic of third wave media describes its intensely sensory character?

A) affective
B) causal
C) consumptive
D) interactive

Question 25

Harold Innis divided media into the categories of time-binding and space-binding. Identify and explain the major differences between time-biased and space-biased media.

Question 26

Marshall McLuhan contends that different types of media produce different experiences of social space. Identify and explain the major differences between acoustic and visual space.

Question 27

Marshall McLuhan maintains that all media follow four laws. Identify and explain these laws.

Question 28

Identify and explain the five characteristics of third-wave media.

Question 29

Identify and explain the four logics of third-wave media.