Deck 21: Product Development and Distribution

Question 1

Products never include services.

Answer 1

False

Question 2

Product managers need to ensure that the company's products satisfy customer needs.

Answer 2

True

Question 3

There are three levels of product design: the basic product, the enhanced product, and the extended product.

Answer 3

True

Question 4

One way to develop a product assortment is to offer differences in quality and price.

Question 5

The purpose of a product's packaging is to protect the product and has little to do with purchase decisions.

Question 6

Marketing channel discrepancies are differences between the offerings of a business and the requirements of a consumer.

Question 7

Businesses that participate in activities that transfer goods and services from the producer to the user are called channel members.

Question 8

When distribution involves a producer and consumer, the channel of distribution is an indirect channel.

Question 9

Direct marketing is an example of a direct channel of distribution.

Question 10

Customers have no influence on the development of distribution channels.

Question 11

An advantage provided by retailers in a channel of distribution is that they can provide the products of many manufacturers in one location.

Question 12

Producers prefer to sell products to retailers that buy in large quantities.

Question 13

Wholesalers sell consumer products but not business products.

Question 14

A channel in which one organization takes a leadership position to benefit all channel members is known as an administered channel.

Question 15

Highly perishable products are most likely to be distributed through indirect channels of distribution.

Question 16

Once a manufacturer develops a channel of distribution, that channel cannot be changed.

Question 17

Producers generally prefer to use as few channels and channel members as possible.

Question 18

The combination of truck and railroads to move products is known as piggyback service.

Question 19

The number of times that a product is handled adds to the cost of distribution, increases delivery time, and increases the opportunity for damage to occur.

Question 20

Most distribution centers are being replaced by warehouses to reduce transportation and storage costs.

Question 21

Unilever's products include dishwashing liquid, soup, body wash, toothpaste, and hand lotion.This is an example of

A) a product line
B) a product assortment
C) brand names
D) extended products

Question 22

Packaging

A) protects products
B) provides information to the consumer
C) can make the product easier to use
D) all of the responses

Question 23

Most often, retailers sell to

A) producers
B) consumers
C) wholesalers
D) other retailers

Question 24

The number and type of businesses in a channel of distribution are determined by the

A) product assortment
B) number of consumers
C) activities that need to be performed
D) cost of the product

Question 25

Which of the following would be the shortest channel of distribution?

A) Producer-wholesaler-retailer-consumer
B) Producer-retailer-consumer
C) Producer-consumer
D) None of the responses

Question 26

Which type of utility is created when customers are able to purchase a product when they need it?

A) time utility
B) place utility
C) possession utility
D) form utility

Question 27

A business that owns the organizations at other levels of a channel of distribution is involved in

A) wholesaling
B) an administered channel
C) channel integration
D) illegal trade practices

Question 28

Products such as soap, books, candy, and pens are

A) distributed through a direct channel
B) distributed through more than one channel
C) are distributed through an administered channel
D) are distributed through an integrated channel

Question 29

Which of the following is not a factor that producers consider when deciding which channels to select for distribution?

A) Perishability
B) Special handling
C) Number of users
D) Containerization

Question 30

Which of the following products is most likely to be sold through several different channels of distribution?

A) Automobiles
B) Expensive computer systems
C) Condominiums
D) Magazines

Question 31

A company that produces only one product is most likely to sell that product to

A) wholesalers
B) retailers
C) consumers
D) other producers

Question 32

The principal advantage of railroad transportation is

A) speed
B) direct service to most towns
C) low cost for bulky items
D) all of the responses

Question 33

The transportation method frequently used for short-distance shipping is

A) railroad
B) truck
C) airplane
D) pipeline

Question 34

How do the transportation rates charged for truck shipments compare to those charged for shipments by rail for the same volume?

A) Truck rates are higher.
B) Truck rates are lower.
C) The rates are the same.
D) The rates cannot be compared since different types of products are shipped on each.

Question 35

Which of the following products would most likely be shipped by airplane?

A) Automobile engines
B) Repair parts for telephone switching equipment
C) Grain from the Midwest to the West Coast
D) Home appliances

Question 36

Packaging products in large quantities at the factory so they can be moved by several transportation methods while reducing the amount of product handling and product damage is known as

A) containerization
B) parcel shipment
C) express service
D) direct distribution

Question 37

Product identification labels that can be read by scanners and that are used to track product shipments are

A) container IDs
B) ISO markers
C) bar codes
D) piggyback labels

Question 38

Because consumers do not usually buy products as soon as they are produced, products need to be

A) stored
B) distributed
C) transported
D) promoted

Question 39

A facility used by a wholesaler or retailer to receive products from a number of manufacturers, repackage the products, combine them with others, and ship them for sale is a

A) warehouse
B) distribution center
C) piggyback service
D) telemarketing facility

Question 40

Match each item with the correct statement below.

-Complete set of products offered by a business to the market.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 41

Match each item with the correct statement below.

-Placing loaded truck trailers on railroad cars and shipping them to the final destination.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 42

Match each item with the correct statement below.

-Buildings in which large quantities of products are stored until sold.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 43

Match each item with the correct statement below.

-Name, symbol, or design used to identify a product, service, or company.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 44

Match each item with the correct statement below.

-Producers selling directly to the ultimate consumer.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 45

Match each item with the correct statement below.

-Satisfaction received from using a product or service.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 46

Match each item with the correct statement below.

-Marketing goods and services by telephone.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 47

Match each item with the correct statement below.

-Product with additional features that are not part of the physical product but increase its usability.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 48

Match each item with the correct statement below.

-Distribution that takes place via channel members.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 49

Match each item with the correct statement below.

-Utility created by developing a product consumers can afford.

A)Brand
B)channel members
C)Containerization
D)direct distribution
E)economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses