Deck 10: The Impact of Web 2.0 and Social Media on Business Processes

Question 1

AdSense is an algorithm used by Google to rank Web pages.

Answer 1

False

Question 2

New versions of traditional applications are released more frequently than Web 2.0 applications.

Answer 2

False

Question 3

Both users and providers contribute content to Web 2.0 applications.

Answer 3

True

Question 4

Traditional applications are designed to support interaction and communication.

Question 5

Wikipedia and Digg are examples of sharing social media sites.

Question 6

AdWords is a software that Google uses for pay-per-click advertising.

Question 7

Web 2.0 began to emerge early in the 2000s as network technologies rapidly matured.

Question 8

Web sites such as Facebook, Twitter, and LinkedIn are examples of social media.

Question 9

Mashups are applications that provide standardized interfaces to users.

Question 10

Sharing social media sites allow users to collaborate with each other.

Question 11

Social media is any Web application that depends on user-generated content.

Question 12

Publicly available content created by end users is referred to as user-generated content.

Question 13

Facebook and LinkedIn are examples of networking media.

Question 14

Enterprise 2.0 is a label that refers to the business use of Web 2.0.

Question 15

The interfaces of Web 2.0 applications do not change frequently.

Question 16

Web 2.0 generally refers to a loose grouping of capabilities, technologies, business models, and philosophies.

Question 17

A proprietary accounting and tax software is an example of a Web 2.0 application.

Question 18

Web 2.0 is better suited to support operational processes than dynamic business processes.

Question 19

Sharing social media sites emphasize user contributions in the form of messages and videos.

Question 20

Companies pay a predetermined price for particular search words with AdWords.

Question 21

AdSense searches an organization's Web site and inserts ads that match content on that site.

Question 22

Human capital is the investment in social relations with the expectation of benefits in the marketplace.

Question 23

Networking social media is used to support promotion processes in organizations.

Question 24

Connecting to people with more assets is an objective of the process of building social capital.

Question 25

Businesses use social media to help integrate organizational processes.

Question 26

Unlike other forms of capital, the benefits of social capital do not spill over to other processes.

Question 27

The outsourcing of a task that traditionally was done by an employee to a large, undefined group of people is referred to as social graphing.

Question 28

On collaborative social media sites, users contribute text, votes, documents, questions, answers, and lists in order to work together in both formal and informal groups.

Question 29

The calculation of social capital is more additive than multiplicative.

Question 30

Conducting training programs for employees is an example of building social capital.

Question 31

Frequent interactions with people increase social capital.

Question 32

To an organization, the strength of a relationship is the likelihood that a person or other organization in the relationship will do something that benefits the organization.

Question 33

Social capital refers to investments in human knowledge and skills for future profit.

Question 34

On Google Analytics, the conversion rate is the ratio of the number of customers who visited the site divided by the number who eventually made a purchase.

Question 35

Google Analytics is an application specifically designed for B2B businesses.

Question 36

When conducting social media promotions, it is important to develop a reward mechanism to give status to contributors.

Question 37

A social graph is a network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application.

Question 38

Social media makes the transmission of customer-opinions less reliable.

Question 39

Traditional capital refers to investments into resources such as factories, machines, manufacturing equipment, and the like.

Question 40

The number of relationships and relationship strength are factors that contribute to social capital.

Question 41

Wikipedia is an online encyclopedia based on Web 2.0. The content available on the site is created and managed by its users. The users of Wikipedia are called ________.

A) internal customers
B) mashups
C) prosumers
D) intermediaries

Question 42

Which of the following is an example of a Web 2.0 application?

A) Facebook
B) MS Office
C) TurboTax
D) Encyclopedia Britannica

Question 43

Social media is any Web application that ________.

A) requires users to create personal accounts
B) utilizes a static interface and has scheduled releases
C) relies on product licenses to generate revenue
D) depends on user-generated content

Question 44

Which of the following refers to the point of interaction between the user and the computer?

A) interface
B) mashup
C) Web site
D) prosumer

Question 45

Which of the following is true about mashups?

A) They keep the point of interaction between the user and the computer constant.
B) They allow users to create custom interfaces.
C) They enable traditional software applications to run on-site.
D) They ensure that software releases are made in a controlled fashion.

Question 46

Which of the following is true about Web 2.0 applications?

A) They are subject to frequent interface changes.
B) They require product licenses.
C) Their content is produced and controlled by site owners.
D) They are designed for one-way communication.

Question 47

Which of the following statements is true of traditional software applications?

A) Traditional applications offer software as a free service.
B) Traditional applications encourage user participation.
C) Traditional applications offer software as a product for sale.
D) Traditional applications support interaction and communication.

Question 48

Which of the following is an example of traditional licensed software?

A) MS Office
B) Twitter
C) eBay
D) Google Docs

Question 49

The Web 2.0 business model relies on ________.

A) software licensing
B) subscription fees
C) advertising
D) content syndication

Question 50

Web 2.0 applications are most suited for processes that involve financial assets.

Question 51

The labor requirements of Web 2.0 applications can be easily estimated.

Question 52

Users who contribute content to a Web 2.0 site are called ________.

A) crowd sources
B) mashups
C) prosumers
D) intermediaries

Question 53

Authenticating users is an ongoing challenge for businesses on the Web.

Question 54

Crackpots are users who spread positive information about companies.

Question 55

Mutinous movements are positive actions taken by a group of customers to promote a company or product.

Question 56

Organizations run the risk of unfavorable customer reviews when using Web 2.0 technology.

Question 57

Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

Question 58

________ combine the output from two or more Web sites into a single user experience.

A) Mashups
B) Blogs
C) Links
D) Podcasts

Question 59

________ software is free and constantly changing online software which is designed to support the sharing of user-generated content.

A) Version management
B) Web 2.0
C) SharePoint
D) Traditional

Question 60

Responding to user content problems is best reserved for when the problematic content has caused the organization to do something positive as a result.

Question 61

The processes supported by Web 2.0 and social media are typically ________.

A) dynamic processes
B) procedural activities
C) day-to-day activities
D) operational processes

Question 62

Oldfriends.com is a Web site that helps individuals get in touch with their old school and college friends. This Web site would come under which of the following categories of social media?

A) monitoring media
B) networking media
C) sharing social media
D) collaborating media

Question 63

________ is a mobile Web application that allows registered users to connect with friends and share their location.

A) LinkedIn
B) Delicious
C) Digg
D) Foursquare

Question 64

A ________ is a network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application.

A) mashup
B) social graph
C) mutinous movement
D) crowd source

Question 65

Which of the following is the most important function of Google's AdSense?

A) adding supportive content such as flash pages in advertisements
B) matching Web content and advertising content
C) preventing third party advertisers from using Google search
D) making Google's search algorithm compatible with social media

Question 66

Which of the following is Google's pay-per-click advertising product?

A) AdWords
B) AdCenter
C) Foursquare
D) Live Ads

Question 67

Which of the following enables users to tag Web sites, create lists of sites, and share those lists with other users?

A) Google Docs
B) Digg
C) Foursquare
D) Delicious

Question 68

Which of the following is categorized as a sharing social media site?

A) Facebook
B) Twitter
C) LinkedIn
D) Foursquare

Question 69

Which of the following would be categorized as a type of networking media?

A) LinkedIn
B) Delicious
C) Wikipedia
D) YouTube

Question 70

Which of the following would be categorized as a type of collaborating media?

A) LinkedIn
B) Twitter
C) YouTube
D) Delicious

Question 71

A book publisher uses an online portal to sell its books. Out of every thousand customers who visit the portal, a hundred read reviews of the books and twenty place orders. What is the conversion ratio of this Web portal?

A) 0.2
B) 0.1
C) 0.001
D) 0.02

Question 72

An organization wants to sell advertising space on its Web site. However, it is unable to find advertisers. Which of the following Web 2.0 applications would be most helpful to this firm?

A) Foursquare
B) AdWords
C) AdSense
D) Live Ads

Question 73

Google Analytics is used to ________.

A) create interactive advertisements
B) match Web content and advertising content
C) collect data about Web traffic
D) facilitate remote networking

Question 74

Enterprise 2.0 refers to ________.

A) traditional software that performs Web 2.0 functions
B) an earlier version of Web 2.0
C) the business use of Web 2.0
D) licensed software based on Web 2.0

Question 75

________ social media sites, such as blogs and YouTube, emphasize contributions from users in the form of messages and videos.

A) Monitoring
B) Networking
C) Sharing
D) Collaborating

Question 76

Online content, such as videos, is said to go viral when it is ________.

A) created using technologies such as digital image processing
B) published on both offline and online media
C) published in a wide variety of digital formats
D) shared and promoted by several individuals on social media outlets

Question 77

________ searches an organization's Web site and inserts ads that match content on that site.

A) AdWords
B) AdSense
C) Foursquare
D) Live Ads

Question 78

________ allows users to share votes on Web articles with other users.

A) Google Docs
B) Digg
C) Foursquare
D) Delicious

Question 79

Why is social media considered a type of Web 2.0 application?

A) Social media does not alter the point of interaction between the user and the computer.
B) Social media promotes one-way communication.
C) Social media is driven by user-generated content.
D) Social media uses proprietary technologies to create and manage content.

Question 80

With AdWords, Google charges advertisers when ________.

A) customers use a search word that the advertiser selected
B) their advertisements are displayed in Google's search results
C) customers click on the advertiser's link
D) their advertisements are converted to a sale or registration