Deck 10: Global Issues, Music, and MTV

Question 1

Since the end of World War II, US aerospace industries have provided the primary export product. However, by the end of the Cold War the demand for military aircraft had subsided. What is the primary export product now?

A) Clothes and shoes
B) Automobiles
C) Food
D) Music and Movies
E) Electronics

Answer 1

Music and Movies

Question 2

In the 1990s, major networks replaced expensive dramas and sitcoms (i.e. Baywatch and Seinfeld) with what type of programs?

A) News magazines
B) Made for TV-movies
C) Independent mini-series
D) Live news coverage
E) Reality Television

Answer 2

News magazines

Question 3

The cost of prime time episodes is now _______ the equivalent cost from a decade ago.

A) 1 . 75 million
B) Triple
C) Double
D) $1 million per episode
E) None of the above

Answer 3

Double

Question 4

Major US networks have been reduced to less than 50% of total prime time audience why?

A) No one watches TV anymore
B) Growth of alternative cable programming
C) Technological advancements available for media options
D) Loss of revenue makes Big Four broadcasting limited
E) All of the above except A
F) All of the above except C

Question 5

The four major international music industry players include all EXCEPT _____.

A) Universal Music Group
B) Disney Music Studios
C) Warner Music Group
D) Sony Music Entertainment
E) Live Nation

Question 6

______ provides an outstanding example of the extent to which a country is willing to use tax revenues to subsidize media productions.

A) Canada
B) Germany
C) Norway
D) France
E) Italy

Question 7

Today Hollywood reaps how much of its profits from offshore markets compared to the 1980's?

A) More than three fourths
B) More than half
C) Less than half
D) About the same amount

Question 8

The US international media presence was weakened significantly when ____.

A) Prices for dubbing or subtitles increased
B) When the US lost its competitive advantage in the electronics industry
C) When industrialized nations began limiting the amount of US television programming shown in their country
D) English speaking countries began making their own versions of American TV shows

Question 9

To avoid import restrictions on media buys, it is a good strategy for US companies to:

A) Form joint ventures with domestic media companies
B) Hire a good international tax attorney
C) Acquire the domestic company and change its programming entirely
D) The only country with media import restrictions is Canada

Question 10

English is the dominant language in the music industry with one notable exception:

A) Bollywood
B) Spanish
C) Brazilian
D) Chinese
E) Italian

Question 11

Universal Music Group was owned by what liquor giant?

A) Gallo of California
B) Seagram's of Canada
C) Rothchild's of France
D) Foster's of Australia
E) Anheuser-Busch InBev of Belguim

Question 12

The Sony music group also provides the music for _________ and they have a content deal with YouTube.

A) Wii
B) Atari
C) Playstation 3
D) Halo

Question 13

Live Nation Entertainment promotes over _____ concerts with leading artists globally.

A) 500
B) 1,000
C) 2,000
D) 3,000

Question 14

The move toward a free virtual jukebox has been altered, as both UMG and Sony have become shareholders in format firms and have now established a fee structure.

A) . mp3
B) . mpeg
C) . jpeg
D) . gif

Question 15

MTV, the world's largest television network, is broadcast in of the world's TV-viewing households.

A) one tenth
B) one fifth
C) one fourth
D) one third
E) one half

Question 16

MTV's broad range of global viewers and listeners and the influence MTV has on them is called :

A) Global scale conformism
B) Electronic Colonialism
C) Imperialistic Programming
D) MTV World Wide

Question 17

In order to further capitalize on the global youth culture MTV has:

A) Turned to the internet with MTVi Group
B) Focus programming tailored to the individual countries where MTV is popular
C) Inclusion of indigenous and non-mainstream programming to show diverse styles of music throughout the world
D) Stuffed their schedule with so many reality shows that their market share has dropped dramatically

Question 18

As a general rule TV shows have to run for 66 episodes to have a successful run for :

A) DVD release
B) To charge higher advertising rates
C) Syndication
D) Name recognition

Question 19

Non-US countries have done all the following except to slow the proliferation of American Culture, TV, Music, and Films in their home countries.

A) Afghanistan's Taliban ordered the removal of all TVs and VCRs
B) Syria will not allow any programming not in Arabic
C) Canada has content rules that promote Canadian productions
D) Ayatollah's overthrow of the Shah of Iran is directly related to the proliferation of Western culture, values, and media

Question 20

Political consultants are now being hired by world leaders for what reason?

A) Advise on media techniques
B) Global media forum
C) How to become a celebrity
D) Favorable media coverage

Question 21

As audience size decreases; advertising revenues increase.

Question 22

One factor making the new media offerings so attractive is the many channels to choose from.

Question 23

Since the end of the Vietnam War the export sales of aerospace industries have decreased.

Question 24

A growing number of foreign media options have a distinctive Made-in-America flavor.

Question 25

Foreign talent wants to work in New York or Hollywood. This is why the United States has had an international advantage of superior talent.

Question 26

Most foreign nations, with significantly smaller audience bases, are unable to compete with the expensive high-quality production values of the US dramatic television programming.

Question 27

The five leading nations in terms of global music sales are the United States, Japan, Germany, England, and France.

Question 28

Marc Anthony is responsible for the rise in the Spanish language music industry.

Question 29

Consolidation sometimes strengthens non-US Company's overall market share.

Question 30

In order for the United States to become an international broadcaster it must jump on the merger/acquisition bandwagon.

Question 31

Legal and illegal downloading is a major concern of the music industry.

Question 32

The Big Four music companies have 80% of the world market share; all other companies compete for the remaining 20%.

Question 33

The three leading regions in terms of sales are the United States, Europe, and India.

Question 34

Universal Music Group is a French owned, New York-based company who is the leader in the Latin music industry.

Question 35

There are no Sony artists played on YouTube due to copyright issues.

Question 36

Time Warner jointly owned the Columbia House record club (which folded in 2011) with Universal Music Group.

Question 37

Future Internet online music business is estimated to be worth billions of dollars.

Question 38

Disgruntled veteran artists can have a negative effect on recruiting new talent to the Live Nation Entertainment label.

Question 39

The internet is both the future and the largest threat to music recording studios.

Question 40

MTV has become so influential that major Hollywood studios will use MTV as a vehicle to coordinate new film releases.

Question 41

Discuss the international music industry and the major stakeholders.

Question 42

Why has MTV become a global phenomenon?