Deck 9: Euromedia: Integration and Cultural Diversity in a Changing Media Landscape

Question 1

The release of what movie prompted a strong backlash from the European community towards Disney and a satirical cartoon in The European?

A) Harry Potter
B) Fantasia
C) Lord of the Rings
D) Hercules
E) The Three Musketeers

Answer 1

Hercules

Question 2

How many official languages exist in Europe?

A) 6
B) 10
C) 17
D) 26
E) 24

Answer 2

24

Question 3

The majority of television channels in Europe are accessed by which of the following method(s)?

A) Terrestrial
B) Internet Protocol Television
C) Satellite
D) Both A & B
E) Both B & C

Answer 3

Both B & C

Question 4

The UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions was adopted in October of which year?

A) 1992
B) 1996
C) 2000
D) 2002
E) 2005

Question 5

Which of the following do some scholars claim to be the result of globalization?

A) Americanization
B) Cultural Homogenization
C) Cultural Heterogenization
D) Both A & B
E) Both A & C

Question 6

Television without Frontiers was replaced with what directive in 2007?

A) Audiovisual Media Services
B) European Frontier Directive
C) Maastricht Agenda
D) EU Media Borders Directive
E) London Treaty

Question 7

European media policies echo ___________ stances.

A) American
B) Commercial
C) Socialist
D) UNESCO
E) WTO

Question 8

What is the ultimate point of GATS?

A) Preservation of trade standards
B) Liberalization of trade standards
C) Homogenization of technical standards
D) Homogenization of culture
E) To promote the NWICO agenda

Question 9

The _____ Agenda aims to make the EU "the world's most dynamic knowledge-based economy."

A) Maastricht
B) London
C) Lisbon
D) Audiovisual
E) None of the above

Question 10

What EU audiovisual program(s) offer(s) financial and other support to the media industry?

A) MEDIA
B) EU-AV
C) UNESCO
D) GATS
E) None of the above

Question 11

The Audiovisual Media Services directive aims to ____________________.

A) Encourage diverse markets within individual nation-states
B) Create a single European market for media broadcast and film
C) Regulate media content within European media
D) Regulate media content imported from the United States and other foreign markets
E) None of the above

Question 12

The notion of a _____________, a hypothetical area between the private realm of the family and the realm of the state, is very influential in European media studies.

A) Public Sphere
B) Civic Realm
C) Communal Space
D) Open Field
E) Municipal Domain

Question 13

_______________ is thought by some to be a bottom-up process through which national public spheres move closer until they finally merge into an EPS.

A) Globalization
B) Americanization
C) Europeanization
D) Convergence
E) Unification

Question 14

Gripsrud and Chalaby contend that the traditional connection between national territory and media culture is doing what?

A) Solidifying
B) Becoming static
C) Expanding
D) Breaking down
E) None of the above

Question 15

Euronews is widely known as Europe's answer to ______.

A) BBC
B) CNN
C) FOX News
D) PBS
E) Time Warner

Question 16

Shareholders in Euronews include which of the following?

A) The EU
B) Commercial Broadcasters
C) Public Broadcasters
D) Foreign Investors
E) All of the above

Question 17

The majority of Euronews viewers are?

A) Wealthy
B) Frequent-Fliers
C) Opinion-Leaders
D) All of the above
E) None of the above

Question 18

In a six-week study of six European broadcasters by Robertson, it was found that a surprising amount of the news focused on what?

A) Breaking News
B) Domestic News
C) World Events
D) European News
E) Historical Events

Question 19

In reporting the same story of the D-Day anniversary and summit, European global channels such as BBC and Deutsche Welle tended to reinforce ____________ tendencies.

A) International
B) American
C) Divisive
D) National
E) European

Question 20

European media is characterized by which of the following?

A) Deep-seated national viewpoints and traditions
B) Outlets which encourage a transnational community throughout Europe
C) A strong influence from the United States known by some as Americanization
D) All of the above
E) None of the above

Question 21

Disney's corporate policy is to "think local, act global."

Question 22

Television without Frontiers contends that the majority of the broadcast time in Europe should be earmarked for European products.

Question 23

MEDIA Mundus states that, "In the face of current imbalances in flows and exchanges of cultural goods and services at the global level, it is necessary to reinforce international cooperation and solidarity aimed at enabling all countries, especially developing countries and countries in transition, to establish cultural industries that are viable and competitive at national and international level."

Question 24

Barely a generation ago, Europeans only had access to one or two state-funded radio and television channels.

Question 25

In recent years, the traditions of public service and strong national government involvement in European affairs and media have been more or less abandoned.

Question 26

The UNESCO Convention on Diversity encourages nation-states to develop their media and cultural products individually in a competitive, go it alone manner.

Question 27

The language of the EU Directive is similar to the UNESCO discourse.

Question 28

GATS lacks internationally agreed upon standards on cultural and audiovisual policies.

Question 29

Above all, the EU considers the audiovisual industry to be an important part of the economic sector.

Question 30

According to Robertson, European countries such as the United Kingdom, France, and Germany lack the critical mass to compete successfully with American media.

Question 31

The idea of a United States of Europe or a cohesive, uniform EU in terms of media is a widely accepted given among scholars.

Question 32

The 2009 elections in the European Parliament tended to focus on European matters rather than domestic matters.

Question 33

Some scholars argue that the EBU fulfills some of the criterion for a European Public Sphere.

Question 34

The EBU is the largest association of national broadcasters in the world.

Question 35

Some of the most famous reporters and anchors in Europe come from Euronews.

Question 36

The EBU served a major role in launching Euronews.

Question 37

The philosophy of Euronews is to filter and interpret the news in a way that limits sensationalism and serves the public.

Question 38

The audience and point of view of Euronews slants towards the male population.

Question 39

European broadcasters tend to report the same general global news in the same manner.

Question 40

European audiences remain faithful to their national broadcasters.

Question 41

Television without Frontiers began after what seminal event? What was its purpose?

Question 42

Many scholars contend that with globalization, consumers have increasingly fewer choices and limited access to media products of a culturally diverse nature. Do you agree? Why or why not? Would this vary from region to region?

Question 43

Name three of the four ways the EU addresses the audiovisual sector?

Question 44

What three models do Hallin and Mancini use to address media systems in Europe?