Deck 8: Non-US Stakeholders of Multimedia Conglomerates

Question 1

Global multimedia stakeholders can be described by which common denominator(s)?

A) The desire for profit
B) Located in core nations
C) They work primarily in English
D) Both A & B
E) Both B & C

Answer 1

Both A & B

Question 2

Media systems in Europe were largely deregulated beginning in which decade?

A) 1960s
B) 1970s
C) 1980s
D) 1990s
E) 2000s

Answer 2

1980s

Question 3

According to Tagliabue, what is "forcing Europe's relatively small players to join forces to cover the cost of switching to digital and pay per view TV and of marketing integrated bundles of television, telephone, and internet services?"

A) The global economy
B) Competition from American multimedia conglomerates
C) Market demand
D) The devaluation of the Euro
E) All of the above

Answer 3

The global economy

Question 4

The European Union provides specific grants for the development of trans-European film and television through MEDIA PLUS in all but which of the following genres?

A) Fiction for television
B) Documentaries
C) Animation
D) New Media
E) Reality television

Question 5

Bertelsmann is based out of which country?

A) The Netherlands
B) Sweden
C) Switzerland
D) Germany
E) Denmark

Question 6

Which of the following is the largest advertising-financed television and radio broadcaster in Europe?

A) VOX
B) The RTL Group
C) BBC
D) Canal +
E) WETV

Question 7

France's Vivendi SA Corporation is closely linked to which American multimedia giant?

A) News Corporation
B) Disney
C) Time Warner
D) Viacom
E) Activision Blizzard

Question 8

Which of the below is the European leader in pay TV?

A) VOX
B) The RTL Group
C) BBC
D) Canal +
E) WETV

Question 9

Which company has recently gained new interests in the video game industry through the merger with Activision?

A) Bertelsmann
B) Vivendi SA
C) Lagardère Media
D) Axel Springer
E) Pearson PLC

Question 10

Which is NOT a part of Reed Elsevier

A) LexisNexis
B) Elsevier
C) Reed Business Information
D) Pearson PLC
E) ChoicePoint

Question 11

LexisNexis provides online access to which documents?

A) New stories
B) Legal documents
C) Government records
D) Both A & B
E) All of the above

Question 12

Pearson PLC has interests in what?

A) Publishing
B) Advertising
C) Broadcasting
D) Both A & B
E) All of the above

Question 13

Mediaset is a _________ broadcast company.

A) French
B) Publically owned
C) Italian
D) Swiss
E) None of the above

Question 14

Mediaset's success stories include:

A) Fear Factor
B) Extreme Makeover
C) Big Brother
D) All of the above
E) None of the above

Question 15

Bertelsmann's investment in ended when the company shareholders decided to liquidate it in 2008.

A) Axel Springer
B) Pearson PLC
C) Reed Elsevier
D) Zodiak
E) Lycos

Question 16

In 2004, Bertelsmann sold its interest in _______Online back to _______, Inc. at a substantial loss.

A) America
B) Barnes & Noble
C) Activision/Blizzard
D) Block Buster
E) None of the above

Question 17

The Aboriginal Peoples Television Network is located in which country?

A) Canada
B) United States
C) Australia
D) New Zealand
E) None of the above

Question 18

Which of the following is Latin America's largest multimedia corporation?

A) Univision Communications
B) Rede Globo
C) Televisa
D) Cisneros Group
E) Telemundo

Question 19

Which of the following is the largest Spanish language network in the United States?

A) Univision Communications
B) Rede Globo
C) Televisa
D) Cisneros Group
E) Telemundo

Question 20

One of India's main multimedia exports is:

A) Telenovelas
B) Music
C) Documentaries
D) Electronics
E) Movies

Question 21

The globalization and consolidation of the communication industry is likely going to increase over time.

Question 22

The European Union has yet to be able to construct and implement trans-European media policies.

Question 23

The current population of Europe is larger than the United States.

Question 24

While MEDIA PLUS produces over 300 movies annually, they have yet to produce any significant, Oscar-quality films.

Question 25

Bertelsmann has had much success with its internet ventures through AOL, Napster, and Barnes and Noble online.

Question 26

Lagardère Media is an extremely diversified company with holdings mainly focused in the area of satellite television.

Question 27

Reed Elsevier is based in London and Amsterdam.

Question 28

In 2008, the North American market accounted for almost 70 percent of all sales for Pearson PLC.

Question 29

Mediaset is mostly owned by Pearson PLC.

Question 30

Most of NITV's programming comes from the Aboriginal network APTN.

Question 31

The European Broadcasting Union (EBU) is a significant transnational entity for private broadcasters across Europe, the Middle East, and North Africa.

Question 32

Both NITV and APTN are located in Canada.

Question 33

The APTN is a clear example of ECT.

Question 34

Rede Globo operates out of Venezuela.

Question 35

The Cisneros group exports to five continents and in 20 languages.

Question 36

The first Sony trademark product was a VHS player.

Question 37

Sony owns Columbia pictures.

Question 38

"Bollywood" is a combination of the words "B-movie" and "Hollywood."

Question 39

There is a strong connection between sports and mass media.

Question 40

Non-US multimedia firms compete with Hollywood and New York while sharing the same commercial values.

Question 41

How do European nations fit into WST in regards to media flows?

Question 42

What is the European Broadcasting Union, where does it operate and what declaration did it issue in 2005?

Question 43

Why are all the major communication stakeholders all based in core nations?

Question 44

What effect did Sony acquiring Columbia Pictures in 1988 have on media scholars?