Deck 7: American Multimedia Conglomerates

Question 1

Which company is not headquartered in the United States?

A) Time Warner
B) News Corporation
C) Sony
D) Discovery Communications
E) Viacom

Answer 1

Sony

Question 2

Hollywood and New York based communication corporations do well on a global scale for all but which of the following reasons?

A) They operate in English
B) Access to substantial fiscal resources
C) US television networks prefer US made shows
D) Access to a narrow range of superior talent
E) All of the above are reasons they succeed

Answer 2

Access to a narrow range of superior talent

Question 3

is a highly diversified communication conglomerate, ranging from broadcasting, to feature films, to the Internet, to theme parks and resorts, which operate in hundreds of locations worldwide.

A) Comcast
B) Disney
C) Turner Entertainment
D) News Corp
E) Walmart

Answer 3

Disney

Question 4

Disney properties include which of the following?

A) Lucas Films
B) ESPN
C) Marvel
D) All of the above
E) Only A & C

Question 5

Disney bought ABC in which decade?

A) 1970s
B) 1980s
C) 1990s
D) 2000s
E) 2010s

Question 6

Which of the following is NOT a Disney owned property?

A) Touchstone
B) ESPN
C) Biography Channel
D) Buena Vista International
E) TNT

Question 7

Disney's first full-length animation was which of the following?

A) Cinderella
B) Snow White and the Seven Dwarfs
C) Bambi
D) Pinocchio
E) Peter Pan

Question 8

The Walt Disney Company was founded by which of the following?

A) Roy Disney
B) Walt Disney
C) Gerald Levin
D) Both A & B
E) Both B & C

Question 9

Pixar's first full-length computer animated film was which of the following?

A) Toy Story
B) Cars
C) A Bug's Life
D) Finding Nemo
E) Monster's Inc.

Question 10

Pixar was started by which of the following?

A) Steve Jobs
B) Bill Gates
C) Disney
D) AOL
E) George Lucas

Question 11

Viacom merged with ________ in 2000.

A) ABC
B) NBC
C) CBS
D) AOL
E) MTV

Question 12

Viacom owns

A) Netflix
B) MTV
C) SHOWTIME
D) HBO
E) MSNBC

Question 13

News Corporation was founded in which country?

A) United Kingdom
B) United States
C) Canada
D) Australia
E) New Zealand

Question 14

For what reason(s) did News Corporation move to the United States and become an American company?

A) To expand the shareholder base and financial markets
B) Because the majority of their revenue comes from the United States
C) Because the United States has fewer media regulations
D) Both A & B
E) Both A & C

Question 15

News Corporation owns all but which of the following?

A) Dow Jones
B) American Idol
C) BET
D) The Times
E) STAR TV

Question 16

STAR TV transmits programming into which of the below areas?

A) South America
B) Asia
C) The Middle East
D) Both A & B
E) Both B & C

Question 17

Which of the below companies are NOT listed on the Dow Jones Industrial Average?

A) Google
B) Verizon
C) IBM
D) Disney
E) Microsoft

Question 18

What was the first American network to broadcast in color?

A) ABC
B) CBS
C) NBC
D) FOX
E) None of the Above

Question 19

Which of the below is not one of NBC Universal's four divisions?

A) Network Broadcasting
B) Radio
C) Production
D) Film
E) Theme Park

Question 20

Advanced Publications Inc. is responsible for which of the below publications?

A) Vogue
B) Vanity Fair
C) Wired
D) Both A & B
E) All of the Above

Question 21

In terms of revenue, the top five global media empires are all American.

Question 22

In approving Time Warner's 2000 merger, the European Commission antitrust enforcers focused on their ownership of television programming.

Question 23

Most foreign commercial markets buy US television and movies for their television and theater outlets.

Question 24

In recent years, AOL has grown in size from six million subscribers to over 30 million.

Question 25

Disney is the third largest communications empire in the world.

Question 26

The Chinese government owns a majority of Hong Kong Disneyland, but the theme park is still rife with American culture and is an example of ECT.

Question 27

Disneyland theme parks have been successful and profitable in the United States, Hong Kong, and Europe because the American style of doing business works everywhere.

Question 28

Viacom currently owns Paramount's 2500+ film library.

Question 29

Viacom has significant interests in Latin America.

Question 30

Viacom owns STAR TV.

Question 31

The Wall Street Journal is an example of objective and non-biased journalism.

Question 32

Comcast owns Bravo, Telemundo, NBC, and SyFy.

Question 33

Discovery Communications is the world's leading non-fiction communication company.

Question 34

News Corporation owns Virgin Media, which operates primarily out of the United Kingdom and Ireland.

Question 35

The future success and earnings of American multimedia giants will be determined by international sales.

Question 36

Most peripheral nations lack the necessary technical infrastructure, ability to provide security, or sufficient disposable income to make it economically worthwhile for American multimedia giants to establish major activities in their regions.

Question 37

How is Disney an example of ECT and Cultural Imperialism?

Question 38

What is BSkyB, who owns it and how does it exemplify "Americanization" of foreign markets?

Question 39

What is Walmart's role in terms of global multimedia?

Question 40

Where do the Nielson Company's global media interests lie?