Deck 4: Public Diplomacy: New Dimensions and Implications

Question 1

According to Nancy Snow, Barack Obama won the 2008 presidential election because of which of the following?

A) His background in constitutional law, civil rights and the senate
B) The unpopularity of Sarah Palin
C) His powerful oratory skills and successful marketing
D) The role of the internet in the 2008 elections
E) All of the above

Answer 1

His powerful oratory skills and successful marketing

Question 2

Which of the following women was President George W. Bush's Under Secretary of State for public diplomacy and public affairs and was once described as "the most powerful woman ever to serve in the White House" by the Dallas Morning News.

A) Hilary Clinton
B) Margaret Tutwiler
C) Dana Perino
D) Charlotte Beers
E) Karen Hughes

Answer 2

Karen Hughes

Question 3

Margaret Tutwiler emphasized what on the part of the US government in public diplomacy?

A) A firm, aggressive stance
B) Active listening
C) The use of effective propaganda
D) The use of new media
E) People to people diplomacy

Answer 3

Active listening

Question 4

Which of the following women was selected by Colin Powell to rebrand America and was once referred to as the "Queen of Branding?"

A) Laura Lang
B) Margaret Tutwiler
C) Dana Perino
D) Charlotte Beers
E) Karen Hughes

Question 5

Charlotte Beers earned her position as Under Secretary in part by selling what product successfully?

A) L'Oreal Cosmetics
B) Avon
C) Uncle Ben's Rice
D) Folgers Coffee
E) Brawny Paper Towels

Question 6

James Glassman referred to American diplomacy as a "war of ___________."

A) Images
B) Ideas
C) Sound bites
D) Positioning
E) None of the above

Question 7

Obama's first Under Secretary for public diplomacy, Judith McHale, emphasizes what?

A) People to people diplomacy
B) Active listening
C) Positioning
D) The use of effective propaganda
E) A firm, aggressive stance

Question 8

Which of the following is an example of successful use of public diplomacy?

A) China building cultural centers across the world
B) Iran's use of satellite television and radio networks in the Middle East
C) Al-Qaeda's use of both old and new media to spread its message
D) All of the above
E) None of the above

Question 9

According to Nancy Snow, public diplomacy is currently:

A) A new subfield of global communications
B) Tied to social influence, rhetoric, persuasive communication and international exchange and engagement
C) A modern concept ensconced in the ideological struggle of the Vietnam War
D) Both A & B
E) Both A & C

Question 10

Which government agency was responsible for public diplomacy in the United States from 1953 until 1999?

A) The United States Information Agency
B) The United States Department of State
C) The United States Department of the Exterior
D) The United States Department of Homeland Security
E) None of the above

Question 11

In founding the Edward R. Murrow Center for Public Diplomacy, Edmund Gullion sought to:

A) Dissociate public diplomacy from the loaded term "propaganda" with all its negative associations from World War II
B) Create an official center for the newly emerging field of public diplomacy
C) Elevate the role of the diplomat serving the public in the Foreign Service from that of a government public relations or advertising "sales" agent
D) Both A & B
E) Both A & C

Question 12

Edward Murrow, referring to his position in the Kennedy administration, once said that harnessing the national interest overseas required what?

A) Intelligence and Cunning
B) Credibility and Integrity
C) Understanding and Strategizing
D) All of the above
E) None of the above

Question 13

New public diplomacy actors include which of the following?

A) Public information officers
B) Government broadcasters
C) International terrorists
D) Both A & B
E) All of the above

Question 14

One-way public diplomacy strategies include which of the following?

A) CNN
B) Twitter
C) BBC
D) YouTube
E) PBS

Question 15

Hillary Clinton, on her trip to Thailand, emphasized what to improve bilateral relations?

A) Free trade agreements
B) Increasing official diplomatic visits from the United States
C) A weekly radio program discussing global issues
D) Education and cultural exchanges
E) All of the above

Question 16

Germany is rebranding itself as:

A) A Land of Ideas
B) A nation of science and culture
C) A land of poets and thinkers
D) A nation of innovative products
E) All of the above

Question 17

China places a stronger emphasis on:

A) Courting the opinion of the Chinese people
B) Courting the opinion of the overseas public
C) Courting the opinion of the United States
D) Courting the opinion of core governments
E) Courting the opinion of the United Nations

Question 18

Israel's rebranding efforts have included:

A) Promotion of Israel as a multicultural and secular nation
B) Encouraging young Israelis to conduct civilian-based diplomacy through posting videos on YouTube
C) Promoting Israel as an independent nation with a strong military
D) Both A & B
E) Both B & C

Question 19

A person with "good guanxi" or "wasta" is someone who:

A) Through influence of his or her personal contacts, can resolve a problem or take care of a requested need quickly
B) Has lots of charm and personality, often celebrities
C) Is physically attractive and admired by both men and women
D) Is a person of status, political power, and wealth
E) None of the above

Question 20

The goal(s) of exchanges in public diplomacy is to what?

A) Support reciprocity
B) Establish rapport
C) Show personal commitment
D) Build continuity and trust over the long term
E) All of the above

Question 21

In both the Bush and Obama administrations, public diplomacy was viewed as a matter of national security.

Question 22

Public Diplomacy is a relatively new phenomenon with its roots firmly in the landscape of twentieth-century America and its use of media technologies.

Question 23

Traditional Public Diplomacy emphasizes a two-way flow of information.

Question 24

There is no one accepted definition of public diplomacy.

Question 25

In today's society, celebrities such as Ashton Kutcher often have more power and influence in the public sphere when it comes to global issues than government officials.

Question 26

A country like Costa Rica with no standing army will have a scaled down public diplomacy to that of countries with major militaries.

Question 27

Radio Sawa has effectively branded itself in the Middle East as the "freedom network."

Question 28

Collaboration is similar to the concept of super-ordinate goals in conflict resolution situations.

Question 29

Mass media has a significant and long-lasting impact in changing attitudes and opinions in global populations.

Question 30

One of the most important parameters of public diplomacy today is the valuing of person-to-person exchanges.

Question 31

Media often operates in such a way as to work outside the influence of family, friends, and social networks.

Question 32

Track Two diplomacy refers to non-governmental, informal, and unofficial ties between private citizens and groups that relate to each other outside the constraints of formal power.

Question 33

Public diplomacy is a matter of concern only for government officials and international organizations.

Question 34

Nations can still rely solely on trained diplomats to represent the interests and concerns of their respective nations.

Question 35

China's concern about its national image took off with the 2008 Olympics in Beijing.

Question 36

In China, the word "propaganda" has a positive connotation and is used interchangeably with words like advertising and publicity.

Question 37

In practice, China's public diplomacy is a lot like the French approach, with a strong emphasis on cultural exchange and diplomacy.

Question 38

Israel's successful public diplomacy is exemplified in how the nation is both strongly supported by the United States and often praised by international NGOs such as Amnesty International and the Human Rights Watch.

Question 39

The future of public diplomacy will likely continue to be US centric.

Question 40

Public diplomacy's new dimensions will recognize and work within the parameters of a pay-it-forward global society.

Question 41

According to Under Secretary McHale, public diplomacy operates on two levels. Name these levels and give an example of each.

Question 42

What is the difference between Traditional Diplomacy and Public Diplomacy?

Question 43

Nancy Snow outlines seven features of New Public Diplomacy. Name four of them.

Question 44

Name the three main layers of engagement in public diplomacy and describe them.