Deck 5: Electronic Commerce: New Ways of Doing Business

Question 1

When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into?

A) Business-to-Consumer (B2C)
B) Business-to-Business (B2B)
C) Consumer-to-Consumer (C2C)
D) Consumer-to-Business (C2B)
E) eGovernment

Answer 1

Business-to-Consumer (B2C)

Question 2

When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an example of:

A) Brick and Mortar
B) Bricks and Clicks
C) Pure Play
D) Affiliation
E) None of the above

Answer 2

Pure Play

Question 3

Which of the following is not a reason for the rapid growth of eCommerce and eBusiness applications over the last fifteen years?

A) The availability of open technology standards
B) Increasing access to the Internet by more and more consumers
C) More and more people are able to afford a computer
D) More companies were established during the dot-com era
E) All of the above are the reasons

Answer 3

More companies were established during the dot-com era

Question 4

Which of the following is a Web 2.0 application?

A) Blogging
B) Pod casting
C) Wiki
D) All of the above
E) None of the above

Question 5

Your book describes the concepts of disintermediation and re-intermediation. What is typically meant by the term re-intermediation?

A) A situation where new, typically internet-based, intermediaries emerge.
B) A situation where a supplier is attempting to decide whether to directly supply customers or maintain a relationship with traditional intermediaries.
C) A situation where the value proposition of traditional intermediaries is undermined and they disappear.
D) Both B and C are facets of re-intermediation.
E) When the manufacturer and the customer are the same entity.

Question 6

What is disintermediation?

A) Shortening the distribution chain by eliminating intermediaries
B) Establishing indirect contacts with customers
C) Creating opportunities for new players in the distribution chain
D) Omitting brick and mortar companies from the distribution chain
E) C & D

Question 7

Which of the following is/are not the reasons(s) for eCommerce and eBusiness growing rapidly in the last fifteen years?

A) More open technology standards are freely available
B) More people can access the Internet
C) More people can afford a computer
D) More companies established during the dot-com era
E) All of the above are the reasons

Question 8

When categorizing eCommerce initiatives by transaction type, which category does eBay fall into?

A) Business-to-Consumer (B2C)
B) Business-to-Business (B2B)
C) Consumer-to-Consumer (C2C)
D) Consumer-to-Business (C2B)
E) eGovernment

Question 9

Which of the following information is not conveyed in a business model?

A) The firm's concept and value proposition
B) The product or service the firm offers
C) The organizational capabilities the firm plans to leverage to turn the concept into reality
D) The strategy the firm will follow to seek a dominant position
E) How the firm intends to draw proceeds from its value proposition

Question 10

When a firm generates revenue from a third-party based on customer traffic to the firm's web site, which of the following revenue model is the firm using?

A) Affiliate
B) Advertisement support
C) Subscription
D) Pay for service
E) There is not enough information to identify which revenue model is it

Question 11

What is the revenue model of Bestbuy.com?

A) Advertisement support
B) Online retailing
C) Pay for service
D) Subscription
E) Exchanges

Question 12

Which of the following is the main advantage of M-commerce?

A) The ability to establish direct relationship with customers
B) The ability to provide easier-to-use user interfaces
C) The ability to support personalized and uninterrupted communications and transactions.
D) The ability to reach consumers in real-time, at the point of service, based on their current location
E) None of the above

Question 13

What is the revenue model of NetFlix.com?

A) Advertisement support
B) Online retailing
C) Pay for service
D) Subscription
E) Exchanges

Question 14

Which of the following is not an example of a business model that has emerged in the network economy?

A) Online Retailing
B) Infomediaries
C) Content Providers
D) Stock Exchanges
E) Infrastructure Providers

Question 15

What is the revenue model of Google?

A) Advertisement support
B) Online retailing
C) Pay for service
D) Subscription
E) Exchanges

Question 16

Electronic business is equivalent to electronic commerce.

Question 17

Open standards is one of the enablers of electronic commerce

Question 18

The network economy has not enabled any new business models.

Question 19

The revenue model of online retailing is based on pay per service.

Question 20

Infomediaries take ownership of information goods and sell them at a profit.

Question 21

One of the benefits of the online grocery channel is scalability.

Question 22

The business model of MyWebGrocer.com could be characterized as a case of infrastructure provider.

Question 23

Amazon.com is a pure play company which, has no stores, no physical operations and provide their services through the Internet.

Question 24

Affordable computing technology is an enabler of electronic commerce.

Question 25

The revenue model of Internet retailing is based on subscriptions

Question 26

Content providers must develop their own content

Question 27

Online communities bring together people with common interests and goals

Question 28

Infrastructure providers use the pay for service revenue model.

Question 29

Barnes and Noble's can be described as a "bricks and clicks" company.

Question 30

Mobile commerce is the next stage in the evolution of ubiquitous commerce

Question 31

Companies that manage websites that administer user-generated content would be an example of infrastructure providers

Question 32

Please define the terms eCommerce and eBusiness

Question 33

Bricks and clicks, or click and mortar, is a label used to refer to organizations that have hybrid operations. These are typically brick and mortar operation that saw the potential offered by the Internet and aggressively used the new channel. What are the two types of bricks and click operations and what are the benefits of each?

Question 34

Please list the dominant business models in the network economy and provide examples of each.

Question 35

Please define the term re-intermediation and provide an example

Question 36

Explain the concept of "Total Cost of Ownership" as it relates to a company developing a new software program that is to be used by all members of the organization. Provide examples where appropriate.

Question 37

Explain the difference between a business model and a revenue model. Provide examples where appropriate.