Deck 7: E-Commerce

Question 1

According to Arti Davda what is good on-the-job advice?

A) The better way is to do things differently
B) The better way is to things the same
C) The better way to do things is with others
D) The better way to do things is alone
E) The better way is to find a mentor

Answer 1

The better way is to find a mentor

Question 2

_____ is the use of information systems, technologies, and computer networks by individuals and organizations to carry out transactions in order to create or support the creation of business value

A) E-commerce
B) M-commerce
C) E-Business
D) M-Business
E) None of the above

Answer 2

E-commerce

Question 3

Online equivalent of the retail store as well as other services describes which e-commerce transaction?

A) Business-to-consumer (B2C)
B) Business-to-business (B2B)
C) Business-to-government (B2G)
D) Consumer-to-government (C2G)
E) Consumer-to-consumer (C2C)

Answer 3

Business-to-consumer (B2C)

Question 4

Electronic exchanges between companies for the Worldwide Retail Exchange describes which e-commerce transaction?

A) Business-to-consumer (B2C)
B) Business-to-business (B2B)
C) Business-to-government (B2G)
D) Consumer-to-government (C2G)
E) Consumer-to-consumer (C2C)

Question 5

Online sales to government agencies, as well as electronic payment of taxes describes which e-commerce transaction?

A) Business-to-consumer (B2C)
B) Business-to-business (B2B)
C) Business-to-government (B2G)
D) Consumer-to-government (C2G)
E) Consumer-to-consumer (C2C)

Question 6

Electronic payment of taxes as well as purchase of various types of licences describes which e-commerce transaction?

A) Business-to-consumer (B2C)
B) Business-to-business (B2B)
C) Business-to-government (B2G)
D) Consumer-to-government (C2G)
E) Consumer-to-consumer (C2C)

Question 7

Use of online auctions like eBay and similar other sites describes which e-commerce transaction?

A) Business-to-consumer (B2C)
B) Business-to-business (B2B)
C) Business-to-government (B2G)
D) Consumer-to-government (C2G)
E) Consumer-to-consumer (C2C)

Question 8

We can divide such products into two primary categories. What are they?

A) static and physical
B) digital and analog
C) dynamic and static
D) digital and dynamic
E) physical and digital

Question 9

Selling upgrades to a premium subscription service by first offering a free service with more limited capacity or capability demonstrates the:

A) premium model
B) free-to-buy model
C) freemium model
D) rent-to-own model
E) none of the above

Question 10

A/An ______ web site facilitates sales between third parties.

A) advertising
B) affiliate
C) brokerage
D) marketing
E) exchange

Question 11

___________ is an e-commerce business model where websites are paid a fee when purchases come through them.

A) Brokerage
B) Advertising
C) Affiliate
D) Subscription
E) Intermediary

Question 12

All organizations must have a/an:

A) strategic model
B) planning model
C) analytic model
D) business model
E) decision model

Question 13

The internet also brought along the forces of _____ as a way for manufacturers such as Dell and others, to directly solicit orders from consumers and deliver products directly, rather than relying on a global network of wholesalers and distributes/dealers as a way of bringing products to the market:

A) customization
B) personalization
C) build to order
D) individualized
E) none of the above

Question 14

Buying a new pair of jeans at http://www.thegap.com is an example of which kind of e-commerce transaction:

A) B2B (business-to-business)
B) C2C (consumer-to-consumer)
C) B2C (business-to-consumer)
D) B2G (business-to-government)
E) None of the above

Question 15

All of the following are an example of a physical good, except:

A) DVD
B) iTunes Song
C) Comic Book
D) MP3 Player
E) iPhone

Question 16

Which of the following is an example of an e-commerce business model?

A) Brokerage
B) Advertising
C) Merchant
D) All of the Above
E) None of the above

Question 17

_______ products include anything that actually requires an actual shipment of the item.

A) virtual
B) digital
C) physical
D) all of the above
E) none of the above

Question 18

A business _____ defines how a company will meet the needs of its customers while making a profit.

A) operation
B) model
C) division
D) centre

Question 19

Which of the following is NOT a type of e-commerce transaction?

A) B2C
B) B2B
C) C2C
D) B2G
E) G2P

Question 20

__________ is a type of e-commerce business model that brings together buyers and sellers for a fee.

A) Brokerage
B) Advertising
C) Affiliate
D) Subscription
E) Infomediary

Question 21

The ability of the consumer to move from thought to action creates new opportunities for businesses to operate at lower costs by easing the burden of the supply chain electronically. This is referred to as:

A) Seamless transactions
B) Information density
C) Cost per Click (CPC)
D) Frictionless transactions
E) None of the above

Question 22

The quality and quantity of information about products and services of interest to buyers has increased. This defines:

A) information density
B) personalization
C) niche markets
D) perfect market
E) none of the above

Question 23

A marketing message that a business customizes for each potential customer's interests, based on his or her searching, browsing, and buying habits is known as:

A) information density
B) personalization
C) niche markets
D) perfect markets
E) none of the above

Question 24

Going to another seller means that a company will have to retrain their staff to use a new application. This type of cost would be an example of:

A) training costs
B) educational costs
C) employee costs
D) switching costs
E) none of the above

Question 25

The ability to create custom product or services on-demand is referred to as:

A) mass personalization
B) mass customization
C) individuality
D) uniqueness
E) none of the above

Question 26

A marketing message that a business customizes for each potential customers interest, refers to:

A) uniqueness
B) mass customization
C) individuality
D) personalization
E) none of the above

Question 27

The advertisements that you see on the side bars of many web pages are referred to as:

A) Ad Bars
B) Ad Wars
C) Ad Words
D) Adverts
E) Advergame

Question 28

The quality and quantity of information about products and services of interest to them refers to:

A) information intensity
B) information denial
C) information density
D) information overload
E) information need

Question 29

Strategy is a plan, pattern, position and perspective. This quotes who?

A) Michael Porter
B) Sir Francis Bacon
C) Steve Jobs
D) Bill Gates
E) Henry Mintzberg

Question 30

Sellers use e-commerce to customize their products and services in which of the following two ways:

A) Mass customization and personalization
B) Marketspace and personalization
C) Personalization and customer relationship management (CRM)
D) Customer relationship management (CRM) and mass customization
E) Mass customization and CRM

Question 31

E-commerce affects competition between organizations in all of the following ways EXCEPT:

A) Preventing any company from "owning" the market
B) Enhancing collaboration/alliances
C) Multiplying market niches
D) Increasing barriers to entry

Question 32

An important strategy that companies are using to create a one-to-one marketing experience for their customers is known as:

A) Co-operative Web site
B) CRM
C) Interorganizational System
D) Division
E) None of the above

Question 33

The use of laptops, mobile telephones, and personal digital assistants (PDAs) to connect to the Internet and Web to conduct many of the activities normally associated with e-commerce is known as:

A) Mobile Commerce (m-commerce)
B) Extranet
C) Digital Commerce (d-commerce)
D) Intranet
E) Smart phone commerce

Question 34

___________ is a type of transaction using hand-held devices such as cell phones and PDAs.

A) H-commerce
B) E-commerce
C) M-commerce
D) G-commerce
E) C-commerce

Question 35

Building a meaningful e-commerce strategy requires two different views of an organization's strategy: what it wants to do the _____ strategy and _____ strategy that focuses on how it will do it.

A) conceptual, technology
B) technology, conceptual
C) conceptual, risk analysis
D) risk analysis, promotion
E) risk analysis, technology

Question 36

Which of the following is a benefit to the business in B2C e-commerce?

A) Lower prices
B) Shopping 24/7
C) Greater searchability of products worldwide
D) Shorter delivery times for digital products
E) Cheaper electronic transactions

Question 37

Which of the following is a limitation to the customer in B2C e-commerce?

A) Increased competition due to global marketplace
B) Unavailability of micropayments for purchases of small-cost products
C) Ease of comparison between competing products drives prices down
D) Customers want specific choices and will not accept substitutes
E) Customers control flow of information instead of companies

Question 38

According to Porter's model, e-commerce ______ competition.

A) increases
B) decreases
C) eliminates
D) improves
E) none of the above

Question 39

When discussing benefits and limitations of B2C E-Commerce, expansion of niche marketing opportunity falls in which area?

A) Consumer Benefits
B) Consumer Limitations
C) Business Benefits
D) Business Limitations
E) None of the above

Question 40

When discussing benefits and limitations of B2C E-Commerce, Increased competition due to global marketplace falls in which area?

A) Consumer Benefits
B) Consumer Limitations
C) Business Benefits
D) Business Limitations
E) None of the above

Question 41

Which of the following is not an e-commerce benefit for businesses?

A) Expansion of marketplace to global proportions
B) More expensive electronic transactions
C) Greater customer loyalty through customized Web pages and 1-to-1 marketing
D) Expansion of niche marketing opportunities
E) None of the above

Question 42

A _____ key encryption uses the same private key to encrypt and decrypt a message.

A) Public
B) Combo
C) Primary
D) Private
E) Secondary

Question 43

A _____ key encryption system has two keys required to successfully read a message.

A) Public
B) Combo
C) Primary
D) Private
E) Secondary

Question 44

A _____ transaction is when you buy something at market price determined by supply and demand from someone you do not know.

A) Strategic sourcing
B) Spot buying
C) Impulse buying
D) Outsourcing
E) None of the above

Question 45

______ involves forming a long-term relationship with another company.

A) Strategic sourcing
B) Spot buying
C) Impulse buying
D) Outsourcing
E) None of the above

Question 46

With the one-to-many model, the seller often provides a Web-based private sales channel through a private network, called

A) enterprise resource management (ERP)
B) customer resource management (CRM)
C) electronic data interchange (EDI)
D) customer service management (CSM)
E) none of the above

Question 47

Another name for an electronic data interchange (EDI) is:

A) Internet
B) Intranet
C) Extranet
D) All of the above
E) None of the above

Question 48

When there is an auction when the bidder with the lowest bid wins, it is called a:

A) Reverse auction
B) Low auction
C) Backwards auction
D) Sellers auction
E) Dutch auction

Question 49

In the _____, many companies use an exchange to buy and sell from each other through spot-buying transactions.

A) Vertical exchange
B) Diagonal exchange
C) Horizontal exchange
D) Exchange model
E) Total exchange

Question 50

Exchanges that meet the needs of a single industry are called a/an:

A) Vertical exchange
B) Diagonal exchange
C) Horizontal exchange
D) Exchange model
E) Total exchange

Question 51

Exchanges that deal with products and services that all companies need, regardless of the industry are called a/an:

A) Vertical exchange
B) Diagonal exchange
C) Horizontal exchange
D) Exchange model
E) Total exchange

Question 52

The traditional procurement process has three key elements. Which of the following is not one of them?

A) purchase order
B) invoice
C) delivery of goods
D) receipt of goods

Question 53

Typical steps of a traditional procurement process: Step 1 - The buyer sends a/an _____ to a vendor.

A) Purchase order (PO)
B) Bill of lading (BOL)
C) Invoice
D) Receipt of goods
E) None of the above

Question 54

Typical steps of a traditional procurement process: Step 2 - The vendor responds by sending the goods to the buyer along with a/an _____ , which describes the contents of the shipment.

A) Purchase order (PO)
B) Bill of lading (BOL)
C) Invoice
D) Receipt of goods
E) Request for Quote (RFQ)

Question 55

Typical steps of a traditional procurement process: Step 3 - After receiving the goods, the buyer sends back a signed copy to the vendor and internally files a/an _____.

A) Purchase order (PO)
B) Bill of lading (BOL)
C) Invoice
D) Receipt of goods
E) Cheque

Question 56

Typical steps of a traditional procurement process: Step 4 - The vendor sends a/an _____ to the buyer.

A) Purchase order (PO)
B) Bill of lading (BOL)
C) Invoice
D) Receipt of goods
E) None of the above

Question 57

A/An _____is a detailed list of goods shipped from the supplier, along with a list of all costs and discounts. In essence, it is a detailed bill and request for payment.

A) Purchase order (PO)
B) Bill of lading (BOL)
C) Invoice
D) Receipt of goods

Question 58

A/An _____ is "a networked information system used by two or more separate organizations to perform a joint business function."

A) Operating System (OS)
B) Interorganizational System (IOS)
C) Intranet
D) Extranet
E) Electronic Data Interchange (EDI)

Question 59

The two most common forms of IOS are:

A) Extranet and Intranet
B) Extranet and Internet
C) EDI and Intranet
D) EDI and Extranet
E) EDI and Internet

Question 60

_____ uses value-added networks (VANs) or private networks instead of the regular telephone system.

A) Operating System (OS)
B) Interorganizational System (IOS)
C) Intranet
D) Extranet
E) Electronic Data Interchange (EDI)

Question 61

Collaborative networks that use Internet technology to link businesses with their suppliers, customers, or other businesses that share common goals is/are called:

A) Operating System (OS)
B) Interorganizational System (IOS)
C) Intranet
D) Extranet
E) Electronic Data Interchange (EDI)

Question 62

A protected network designed to conduct business between two or more trading partners is called ____________.

A) intranet
B) internet
C) extranet
D) e-commerce
E) local area network

Question 63

Which business model involves forming a long term relationship with another company?

A) strategic sourcing
B) B2B
C) brokerage
D) co-operative website
E) none of the above

Question 64

If you have multiple vendors that provide you with products or services in a particular area, you would have which relationship?

A) one to many
B) many to one
C) many to many
D) one to one
E) many to two

Question 65

E-commerce has added value to an organization in all of the following ways EXCEPT:

A) customer loyalty
B) increased need for technology
C) increased revenue
D) profitability
E) none of the above

Question 66

A ______ exchange meets the needs of a single industry. A _____ exchange deals with products and services that all companies need, regardless of the industry.

A) Parallel, Straight
B) Horizontal, Vertical
C) Straight, Parallel
D) Vertical, Horizontal
E) Straight, Horizontal

Question 67

A company-centric business model uses which of the following e-commerce model(s) to conduct business?

A) One-to-many
B) Many-to-one
C) Many-to-many
D) Many-to-any
E) Both A and B

Question 68

With this business model, two companies collaborate to create a trading relationship that is mutually beneficial.

A) Company-centric business model
B) One-to-One business model
C) Exchange model
D) Chain efficiency

Question 69

The traditional procurement process relies on:

A) All paper-based documents
B) All electronic-based documents
C) Some paper-based and some electronic-based documents
D) All of the above
E) None of the Above

Question 70

__________ is a type of private network established between two or more business partners for electronic data exchange.

A) LAN
B) WAN
C) MAN
D) VAN
E) None of the above

Question 71

______ refers to fixed information, such as company information, online marketing, and electronic versions of company brochures.

A) User content
B) Automatic content
C) Static content
D) Dynamic content
E) Real content

Question 72

Which technology is indicative of First-Generation E-Commerce?

A) User content
B) Automatic content
C) Static content
D) Dynamic content
E) Real content

Question 73

With ______, information on a web page can change depending on a number of factors.

A) User content
B) Automatic content
C) Static content
D) Dynamic content
E) Real content

Question 74

A ______is a small bit of data, usually created by programs running on the server, stored on the client machine, and passed back and forth in the HTTP request and response.

A) Cookie
B) Bit
C) Byte
D) Code
E) Word

Question 75

When data remain available for a period of time, it is known as ____ data

A) Persistent
B) Permanent
C) Temporary
D) Imminent
E) Secondary

Question 76

The most common client-side scripting language is:

A) JavaScript
B) AJAX
C) AdobeScript
D) ActiveX
E) Visual basic

Question 77

With server-side programming, a business can do many things. Which of the following is not one of them?

A) Deliver content that it customizes for the individual user
B) Access data stored in a server-side database and send it to the client's browser
C) Optimally manage the traffic to the site
D) None of the above
E) a and b

Question 78

Which of the following is not one of the four primary components of a typical e-commerce site?

A) the shopping and ordering system
B) the customer account
C) the payment gateway
D) the security system
E) none of the above

Question 79

A _____ is a company that provides a network to process encrypted transactions from a merchant's website.

A) Secure gateway provider
B) Internet service provider
C) Payment gateway
D) Firewall service
E) Application provider

Question 80

A ____ links an e-commerce site with the banking network.

A) Secure gateway provider
B) Internet service provider
C) Payment gateway
D) Firewall service
E) Application provider