Deck 7: The Web 2.0 Environment and Social Networks

Question 1

Wikipedia's greatest strength and greatest weakness is that users create its content.

Answer 1

True

Question 2

One of the most significant differences between Web 2.0 and the traditional Web is the greater collaboration among Internet users and other users, content providers, and enterprises.

Answer 2

True

Question 3

Lightweight programming techniques and tools letting nearly anyone act as a Web site developer is a representative characteristic of Web 2.0.

Answer 3

True

Question 4

A criticism of Web 2.0 is the inability to create new business models.

Question 5

A key feature of social media is that users control and use the media, often at little or no cost.

Question 6

Social media is limited to text and images.

Question 7

Most social networks, such as MySpace and Facebook, are private communities.

Question 8

While social networking is practiced in MySpace and Facebook, its aspects are not found in Wikipedia and YouTube.

Question 9

By June 2010 Facebook had more than 450,000,000 members.

Question 10

Interactions within mobile social networks are currently limited to exchanging simple text messages on a one-to-one basis.

Question 11

Business-oriented social networks are owned and operated within one enterprise, and their members are usually employees of the enterprise.

Question 12

Walmart's corporate social network is a major success.

Question 13

Flipsy is an example of a social marketplace.

Question 14

Web 2.0 applications enable segmented advertising.

Question 15

Viral blogging is viral marketing done by bloggers.

Question 16

Choppy connectivity is one of four trends that may slow EC and Web 3.0 and even cripple the Internet.

Question 17

Problems associated with Wikipedia include

A) users may fabricate content.
B) invasion of privacy.
C) The bulk of Wikipedia is written by only 1,400 contributors.
D) all of the above.

Question 18

To avoid false or misleading entries on Wikipedia, the Wikimedia Foundation plans to

A) create a more formal advisory board.
B) empower system administrators to block access to the site to certain users who repeatedly vandalize entries.
C) improve the complaint handling process.
D) do all of the above.

Question 19

The following are representative characteristics of Web 2.0 except

A) frequent or short software-upgrade cycles.
B) the ability to tap into the collective intelligence of users.
C) making data available in new or never-intended ways.
D) the presence of lightweight programming techniques and tools that lets nearly anyone act as a developer.

Question 20

Which of the following facilitates person-to-person money lending and may disrupt the lending business?

A) HomeGain
B) Zoppa
C) Zena
D) Zillow

Question 21

Which of the following is disrupting the real estate industry?

A) Zena
B) Zoppa
C) Zillow
D) Zenith

Question 22

Which of the following is not an interaction element in a virtual community?

A) bulletin boards
B) private mailboxes
C) expert advice
D) e-book

Question 23

Internet community type classifications include

A) collaboration corners.
B) relations or practices.
C) SpyNet.
D) Internet dodgers.

Question 24

Which of the following types of virtual communities facilitates buying and selling and combines an information portal with an infrastructure for trading?

A) virtual worlds
B) relations or practices
C) transaction and other business activities
D) purpose or interest

Question 25

Which of the following types of virtual communities just facilitates the exchange of information on a topic of mutual interest and does not support trading?

A) virtual worlds
B) relations or practices
C) transaction and other business activities
D) purpose or interest

Question 26

Which of the following connects a circle of Weblogs with a common focus or theme?

A) friend block
B) blogring
C) cyberloop
D) cybersphere

Question 27

A community-based popularity Web site with an emphasis on technology and science articles is

A) Zola.
B) Tech Wizard.
C) MySpace.
D) Digg.

Question 28

A type of mobile social networking where the company does not have a relationship with a wireless carrier is

A) off-deck.
B) public space.
C) non-binding.
D) enterprise driven.

Question 29

Which of the following is a microblogging-based communication platform that helps people stay connected with other people and businesses stay connected to their customers?

A) Facebook
B) Twitter
C) MySpace
D) Digg

Question 30

A site created by Ludicorp which allows for the storage and organization of photos describes

A) Twitter.
B) Digg.
C) Flickr.
D) MySpace.

Question 31

A(n) ________ is a social network whose primary objective is to facilitate business connections and activities.

A) social marketplace
B) enterprise network
C) business ring
D) business social network

Question 32

Ryze

A) is a network of over 3 million professionals, mostly in Europe and China, and its primary use is for connecting business contacts.
B) is a business social network where people get paid to come together to share their business through networking, deciding, exploring, and creating quality business content.
C) is a social network site that connects business people who want to make connections and identify businesses with similar goals, products, or services.
D) allows users to create profiles that can be viewed and invite friends and business associates into special interest "tribes."

Question 33

Viadeo

A) is a network of over 3 million professionals, mostly in Europe and China, and its primary use is for connecting business contacts.
B) is a business social network where people get paid to come together to share their business through networking, deciding, exploring, and creating quality business content.
C) is a social network site that connects business people who want to make connections and identify businesses with similar goals, products, or services.
D) allows users to create profiles that can be viewed and invite friends and business associates into special interest "tribes."

Question 34

Guidelines regarding enterprise social networking activities include

A) allowing employees to collaborate and communicate in an employee-driven system.
B) promoting the use of enterprise wikis via demonstrations.
C) setting up enterprise social bookmarking systems so users can see what sort of content their colleagues are tagging.
D) all of the above.

Question 35

Companies can interface with social networking in each of the following ways except

A) sending flyers to customer mailboxes.
B) by using existing public social networks.
C) conducting business activities in a business-oriented social network.
D) using Web 2.0 tools, mostly blogs, wikis, workspaces, microblogging, and team rooms.

Question 36

Technologies and business practices that free the workforce from the constraints of legacy communication and productivity tools such as e-mail describes

A) Enterprise 1.0.
B) Enterprise 2.0.
C) Social Networking 101.
D) Web 4.0.

Question 37

Which Web generation is expected to be based on islands of intelligence and ubiquitous?

A) Web 2.0
B) Web 3.0
C) Web 4.0
D) Web 5.0

Question 38

________ was launched in 2008 by Google as a potential Wikipedia competitor.

Question 39

A ________ is a collaborative online encyclopedia jointly written by volunteers.

Question 40

________ invented a P2P service that sends broadcast-quality video over the Internet.

Question 41

________ is disrupting the real estate industry, providing more services and information than its Web 1.0 counterparts.

Question 42

________ is disrupting the lending business by facilitating person-to-person money lending.

Question 43

________ communities open their membership to anyone.

Question 44

________ communities belong to a company, an association, or a group of companies.

Question 45

________ communities exist within organizations and include employees, retirees, suppliers, and customers who share a common interest.

Question 46

________ include one organization and its business partners, government agencies, and prospects.

Question 47

________ refers to social networking where members converse and connect with one another using cell phones or other mobile devices.

Question 48

________ refers to technologies and business practices that free the workforce from the constraints of legacy communication and productivity tools such as email.

Question 49

________ is viral marketing done by bloggers.

Question 50

________ is a term used to describe the future of the World Wide Web. It consists of the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.

Question 51

Define Web 2.0. Identify five characteristics.

Question 52

What is a virtual community? Identify six common classifications.

Question 53

Identify five guidelines for enterprise social networking activities.

Question 54

Define Web 3.0. Identify five characteristics of Web 3.0.