Deck 1: Overview of Electronic Commerce

Question 1

Every company needs a business model describing how the company operates, how it generates sales, and how it provides value to the customers and eventually profit to its owners.

Answer 1

True

Question 2

The terms e-commerce and e-business can be used interchangeably.

Answer 2

True

Question 3

The form EC takes depends on the degree of digitization of the product sold, the process, and the delivery method.

Answer 3

True

Question 4

In order for a situation to be considered as electronic commerce, the product, process, and delivery method should all be digital.

Question 5

Purchasing a computer from Dell's Web site is partial EC because the merchandise is physically delivered.

Question 6

Amazon.com can be classified as a click-and-mortar organization.

Question 7

A person purchasing a pair of shoes from Zappos is an example of B2B.

Question 8

Online publishing is an electronic commerce application.

Question 9

According to Mockler, over 85 percent of EC volume is B2B.

Question 10

Transactions conducted on Priceline.com are examples of collaborative commerce.

Question 11

The introduction of the World Wide Web was a major milestone in electronic commerce development.

Question 12

The development of new networks, protocols, and EC software is one reason for the rapid expansion of electronic commerce applications.

Question 13

Electronic commerce is an interdisciplinary field.

Question 14

Collaborative computing is an approach aimed at making the human-computer interface more natural.

Question 15

The structure of a social network is often very simple.

Question 16

Enterprise social networks are privately owned by corporations and operate inside them.

Question 17

Facebook is an example of an enterprise social network.

Question 18

Digital economy refers to an economy based on digital communication networks, computers, software, and other related information technologies that provide a global platform over which people and organizations interact, communicate, collaborate, and search for information.

Question 19

Many companies use a corporate portal, which is a gateway for customers, employees, and partners to reach corporate information and communicate with the company.

Question 20

Strong competition and increased power of consumers are two of the major market and economic pressures in today's business environment.

Question 21

Which of the following EC mechanisms are used by Zappos to foster its relationship with customers?

A) user-contributed videos
B) Tweets
C) discussion forums
D) All of the above are used by Zappos.

Question 22

The type of EC transactions used by Zappos are

A) business-to-business.
B) business-to-business-to-consumer.
C) business-to-consumer.
D) consumer-to-business.

Question 23

The process of buying, selling, or exchanging products, services, or information via the computer best defines

A) electronic collaboration.
B) electronic commerce.
C) Tweeting.
D) cyber sales.

Question 24

EC can take several forms depending on the degree of digitization of the following three dimensions:

A) the product or service sold, the process, and the delivery method.
B) the business process, the collaboration, and the transaction.
C) the payment method, the delivery method, and the production method.
D) the marketing channel, the agent, and the collaboration method.

Question 25

Old-economy organizations that perform their primary business offline, selling physical products by means of physical agents best defines

A) click-and-mortar organizations.
B) pure-play organizations.
C) classic commerce organizations.
D) brick-and-mortar organizations.

Question 26

A network that uses the Internet to link multiple intranets best defines

A) corporate net.
B) collaboration network.
C) extranet.
D) relational network.

Question 27

Dell collaborating electronically with its partners and providing customer service online is an example of

A) B2C.
B) e-CRM.
C) C2B.
D) B2B2C.

Question 28

Electronic commerce applications include

A) direct marketing.
B) online banking.
C) m-commerce.
D) all of the above.

Question 29

Support areas for EC include each of the following except

A) infrastructure.
B) people.
C) public policy.
D) business partnerships.

Question 30

The e-commerce model in which a business provides some product or service to a client business that maintains its own customers is called

A) business-to-consumer.
B) business-to-business.
C) business-to-business-to-consumer.
D) consumer-to-consumer.

Question 31

Ebay auctions are mostly

A) business-to-employees.
B) consumer-to-business.
C) business-to-consumer.
D) consumer-to-consumer.

Question 32

Yub.com is an example of a

A) social network service.
B) business-to-business network.
C) business-oriented network.
D) intranet.

Question 33

Using Web 2.0 tools, companies can

A) encourage consumers to rate and comment on products.
B) allow consumers to create their own topic areas and build communities.
C) provide incentives such as sweepstakes and contests for customers to get involved in new product or service design and marketing campaigns.
D) do all of the above.

Question 34

A user-defined world in which people can interact, play, and do business best describes

A) virtual world.
B) virtual business.
C) virtual model.
D) cyberspace.

Question 35

Web 2.0 tools include

A) wikis.
B) RSS feeds.
C) blogs.
D) all of the above.

Question 36

Which of the following is not a major revenue model?

A) attributive fee
B) sales
C) transaction fees
D) subscription fees

Question 37

Benefits of e-commerce to customers include

A) ubiquity.
B) instant delivery.
C) no sales tax.
D) all of the above.

Question 38

________ refers to old-economy organizations or corporations that perform their primary business offline, selling physical products by means of physical agents.

Question 39

________ describes the hardware, software, and networks used in EC.

Question 40

The e-commerce model in which individuals use the Internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need is called ________.

Question 41

The e-commerce model in which an organization delivers services, information, or products to its individual employees is ________.

Question 42

A ________ is a service that builds online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network.

Question 43

________ are social networks whose primary objective is to facilitate business.

Question 44

A ________ is a user-defined world in which people can interact, play, and do business.

Question 45

A ________ can be a reaction to a specific business pressure already in existence, or it can be an initiative that will defend an organization against future business pressures.

Question 46

________ refers to the benefits a company can derive from using EC.

Question 47

A ________ is a model in which a buyer requests would-be sellers to submit bids; the lowest bidder wins.

Question 48

According to the Harmony Hollow Software 2006 study mentioned in the textbook, the major barriers to EC are ________, ________, ________, ________, ________, and ________.

Question 49

List and briefly explain three of the five support services in the electronic commerce framework.

Question 50

Identify the 10 major types of EC transactions.

Question 51

Define digital economy. Identify six major characteristics of the digital economy.

Question 52

List the five typical EC business models.