Deck 2: The Marketing Environment and Market Analysis

Question 1

Political, economic, sociocultural, technological and legal factors are all a part of an organisation's _______________ environment?

A) Macro.
B) Internal.
C) Micro.
D) Ethical .
E) All of the options listed.

Answer 1

Macro.

Question 2

Brands like HelloFresh are

A) The organisation's micro-environment.
B) The organisation's macro-environment.
C) The organisation's internal environment.
D) All of the above.

Answer 2

All of the above.

Question 3

Customers are a part of an organisation's _____________environment.

A) internal
B) micro
C) macro
D) internal and macro
E) customers are not part of the organisation's environment

Answer 3

micro

Question 4

The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as:

A) the internal environment.
B) environmental analysis.
C) the micro-environment.
D) the macro-environment.

Question 5

Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?

A) macro
B) internal
C) micro
D) ethical
E) all of the options listed

Question 6

BHP has an internal initiative, whereby all employees can submit their ideas for change within the organisation. This initiative focuses on improvement for:

A) the organisation.
B) the people.
C) the organisation's processes.
D) All of the above.

Question 7

You decide to do a situational analysis, investigating all the internal and external forces that affect your ability as a marketer to create, communicate, deliver and exchange offerings of value. Which environment are you analysing?

A) The marketing environment.
B) The macro environment.
C) The legal environment.
D) The sociocultural environment.
E) None of the options listed.

Question 8

What do marketers seek to do in their environment?

A) Monitor and respond to.
B) Monitor, understand and respond to.
C) Influence and understand.
D) Understand, respond to and influence.
E) Monitor, understand, respond to and influence.

Question 9

At Coca Cola, the marketing department regularly conducts analysis that involves breaking the marketing environment down into smaller parts in order to better understand it. This is an example of:

A) the PESTEL framework.
B) environmental analysis.
C) situational analysis.
D) marketing planning.
E) situational planning.

Question 10

Which of the following statements is correct?

A) The internal environment includes those factors that are not controllable by the organisation.
B) Weaknesses are internal factors that marketers seek to minimise.
C) The internal environment includes factors that are controllable by the organisation.
D) Both b and c.

Question 11

Choose the best answer from the options below to complete the following sentence. An organisation chart can be a useful tool to help analyse an organisation's:

A) market perception.
B) marketing mix.
C) external environment.
D) internal environment.

Question 12

An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as:

A) a cost.
B) an investment.
C) essential.
D) both a and c.

Question 13

An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from:

A) its micro environment to its macro environment.
B) its internal environment to its micro environment.
C) its internal environment to its macro environment.
D) its macro environment to its micro environment.
E) none of the options listed.

Question 14

Which of the following is not a part of an organisation's external environment?

A) Customers.
B) Competitors.
C) The micro-environment.
D) All of the options listed are a part of an organisation's external environment.

Question 15

Qantas understands that while creating, communicating, delivering and exchanging offerings of value, as an organisation they can only control their:

A) external environment.
B) internal environment.
C) political environment.
D) macro environment.
E) none of the options listed.

Question 16

Primary produces such as wheat farmers, construct dams in an attempt to influence their businesses:

A) internal environment.
B) external environment.
C) micro-environment.
D) macro-environment.

Question 17

The external environment includes:

A) micro environment and macro environment.
B) internal environment and political environment.
C) internal environment and macro environment.
D) micro environment and political environment.
E) none of the options listed.

Question 18

The external environment encompasses:

A) people and processes the organisation can control.
B) goods and services controlled by other organisations.
C) people and processes that the organisation cannot directly control.
D) goods and services controlled by the organisation.
E) none of the options listed.

Question 19

A level of competition characterised by consumers often having limited financial resources and therefore having to make choices about which products to consume and which to forgo, can be best described as:

A) generic competition.
B) total budget competition.
C) monopolistic competition.
D) brand competition.

Question 20

Which of the following would not be a part of an organisation's micro-environment?

A) Competitors.
B) Partners such as suppliers and retailers.
C) Customers.
D) The economy.

Question 21

The Australian government is the only buyer of large Navy boats in Australia. This market situation can be best described as:

A) pure competition.
B) monopolistic competition.
C) an oligopoly.
D) a monopoly.
E) a monopsony.

Question 22

A market structure in which there is only one supplier and there are substantial, potentially insurmountable, barriers to new entrants is known as:

A) oligopoly.
B) monopoly.
C) monopolistic competition.
D) pure competition.

Question 23

Australian grocery retailers Woolworths and Coles operate in what could be described as an oligopoly. This situation exists when:

A) there is only one buyer.
B) there is only one supplier and there are significant barriers to new competitors.
C) numerous competitors offer undifferentiated products.
D) numerous competitors offer similar products, prompting the competitors to strive to make their products unique from others.
E) there are a small number of competitors offering similar, but somewhat differentiated, products and there are significant barriers to new competitors.

Question 24

Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors; Coles and Woolworths, and find that you frequently make changes to your business in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:

A) internal environment.
B) micro-environment.
C) the competitive-environment.
D) the macro-environment.

Question 25

Product competition can best be described as a level of competition in which:

A) products are very similar, offering the same benefits, features and price to the same target market.
B) consumers have limited ways to meet their product needs.
C) products have the same price but offer different benefits.
D) products are broadly similar, but offer different benefits, features and prices to distinguish them.
E) consumers must make choices about which products to consume and which to forgo, as they have limited financial resources.

Question 26

The Heart Foundation publicising the health risks associated with a poor diet is an example of how the organisation can ______________ customers, clients, partners, competitors and other parties that make up its industry.

A) compel people to eat healthily, including
B) force food businesses to provide only healthy menu items to
C) exert some influence on the
D) control the decisions of the
E) none of the options listed

Question 27

In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect of its marketing environment?

A) Sociocultural.
B) Political.
C) Competitive.
D) Economic.

Question 28

The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviours, preferences, customs and lifestyles are known as:

A) demographic forces.
B) technological forces.
C) sociocultural forces.
D) legal forces.

Question 29

Which of the following is not part of an organisation's macro environment?

A) Competitive forces.
B) Technological forces.
C) Sociocultural forces.
D) Political forces.
E) Economic forces.

Question 30

The global financial crisis was an example of what type of macro-environmental force?

A) Political.
B) Sociocultural.
C) Competitive.
D) Economic.

Question 31

Your company has decided to investigate its likelihood of success if it expands its operations from a national company to a multinational company. The key environmental factors that your company must consider when analysing this extended marketing environment include political, economic, _______________, technological, _______________ and legal forces.

A) sociocultural, environmental
B) cultural, environmental
C) global, sociocultural
D) global, environmental
E) social, cultural

Question 32

A devaluation of the Australian dollar makes exports cheaper and imports more expensive. Within the macro-environment, this is known as a(n):

A) political force.
B) economic force.
C) sociocultural force.
D) technological force.

Question 33

As part of your marketing PhD you decide to investigate factors affecting people's attitudes, beliefs, behaviours, preferences, customs and lifestyles. These macro environmental forces which you investigate are collectively known as:

A) political forces.
B) economic forces.
C) sociocultural forces.
D) technological forces.
E) environmental forces.

Question 34

The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?

A) Age.
B) Gender.
C) Ethnicity.
D) Marital status.
E) All of the options listed are demographic characteristics.

Question 35

An organisation recognising the ageing population and offering a 'Seniors' discount for older customers is most likely to be responding to:

A) technological forces.
B) political forces.
C) sociocultural forces.
D) legal forces.
E) environmental forces.

Question 36

The rising use of social networking sites could be attributed to:

A) sociocultural forces.
B) technological forces.
C) both a and b.
D) legal forces.
E) economic forces.

Question 37

Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _______________ forces.

A) environmental, demographic and legal
B) technological, financial and environmental
C) environmental, financial and global
D) technological, global and legal
E) technological, environmental and legal

Question 38

Social and cultural factors affecting people's attitudes, beliefs, behaviours, preferences, customs and lifestyles are known as:

A) political forces.
B) economic forces.
C) sociocultural forces.
D) technological forces.
E) environmental forces

Question 39

Marketing metrics are measures that are used to:

A) assess the micro-environment.
B) assess the macro-environment.
C) assess marketing performance.
D) assess marketing planning.

Question 40

The level of consumer awareness of a company's product would be an example of which marketing metric?

A) Brand equity.
B) Return on investment.
C) Customer satisfaction.
D) Market share.

Question 41

A new housing estate with landscaping covenants opens in the vicinity of a garden nursery business. In terms of a SWOT analysis, this would represent:

A) a strength.
B) an opportunity.
C) a threat.
D) a weakness.

Question 42

As the recently appointed marketing manager for a growing fashion brand, you spend your first few months in the job understanding the business, your competitors businesses and the marketing environment. The comprehensive understanding you are engaged in is known as:

A) marketing planning.
B) situational analysis.
C) the competitive analysis.
D) company analysis.

Question 43

Situational analysis, together with the organisations objectives form the basis for developing the marketing plan. Marketing plans are detailed documents; however, commonly, decision makers only read which section?

A) The introduction.
B) The marketing mix strategy.
C) The executive summary.
D) The conclusion and future recommendations.
E) None of the options listed.

Question 44

Brand equity, customer satisfaction, market share and return on marketing investment are all examples of:

A) marketing metrics.
B) a situational analysis.
C) marketing planning.
D) an environmental analysis.
E) the marketing environment.

Question 45

As the marketing manager of Cadbury Chocolate in Australia, you regularly receive reports on your products' brand equity, customer satisfaction, and market share data. These figures are all examples of:

A) marketing metrics.
B) a situational analysis.
C) marketing planning.
D) an environmental analysis.
E) the marketing environment.

Question 46

The marketing plan is a detailed document that:

A) communicates how marketers aim to get from their current situation to their desired position.
B) includes the major components of the situational analysis, marketing mix, budget, implementation, evaluation
C) includes the major components of marketing objectives and target market
D) All of the above

Question 47

As part of their regular SWOT analysis, Dell computers reviews their strengths; the attributes of Dell computers that:

A) are internal factors that are able to be controlled.
B) are internal factors that are not able to be controlled
C) are external factors that are able to be controlled
D) are external factors that are not able to be controlled.
E) none of the options listed.

Question 48

Factors that are beyond the organisation's direct control, though the organisation may be able to have some influence over them, are:

A) threats and weaknesses.
B) weaknesses and opportunities.
C) opportunities and threats.
D) opportunities and strengths.
E) strengths and weaknesses.

Question 49

If in doing a SWOT analysis an organisation identified that its retail store site was poorly located, this would be an example of:

A) a threat.
B) an external factor that cannot be controlled by the organisation.
C) a strength.
D) a weakness.
E) None of the options listed.

Question 50

Factors that are beyond the organisation's direct control, but require an effective response by an organisation are:

A) weaknesses.
B) strengths and weaknesses.
C) strengths.
D) opportunities and strengths.
E) threats.

Question 51

Which of the following should influence an organisation's marketing planning?

A) Situational analysis.
B) Organisational objectives.
C) Both a and b.
D) Internal organisational factors only.
E) None of the options listed.