Deck 1: Introduction to Business Analytics

Question 1

Which if the following broad categories is not a type of analytic technique?

A) manipulative analytics
B) descriptive analytics
C) predictive analytics
D) prescriptive analytics

Answer 1

manipulative analytics

Question 2

The people of Appleton, WI represent the _____, whereas we analyze the education level of a subset or _____ to make inferences about the population.

A) information; cross-section
B) population; information
C) items; sample
D) population; sample

Answer 2

population; sample

Question 3

A massive volume of both structured and unstructured data that is extremely difficult to manage, process, and analyze is known by which catch phrase?

A) wrangling
B) big data
C) data mining
D) general data

Answer 3

big data

Question 4

The 2019 FIFA Women's World Cup contained 52 matches in total with 24 teams competing. The use of _____ data will display team standings during and at the end of the tournament.

A) split-data
B) organized
C) cross-sectional
D) numerical

Question 5

According to a report in US Today, 23% of young people between the ages of 17-28 have at least one tattoo. What does the 23% represent?

A) categorical data
B) random data
C) population
D) sample set

Question 6

According to a report in US Today, 38% of young people between the ages of 18-29 have at least one tattoo. What does the 38% represent?

A) categorical data
B) random data
C) population
D) sample set

Question 7

According to a report in US Today, 43% of young people between the ages of 18-28 have at least one tattoo. What do the overall observations in the study represent?

A) categorical data
B) random data
C) population
D) sample set

Question 8

According to a report in US Today, 38% of young people between the ages of 18-29 have at least one tattoo. What do the overall observations in the study represent?

A) categorical data
B) random data
C) population
D) sample set

Question 9

Mary asks her friends on Facebook for recommendations for the best restaurants in Chicago. The results are then placed in a table for review. What does the data represent?

A) time-series data
B) cross-sectional data
C) numerical data
D) quantitative data

Question 10

In big data, the most important aspect of any analytic initiative is _____.

A) volume
B) veracity
C) values
D) variety

Question 11

What term refers to the credibility and quality of data?

A) volume
B) veracity
C) values
D) variety

Question 12

When compiling data, it is important to know data comes in all types, forms, and granularity. This is known as

A) volume.
B) veracity.
C) values.
D) variety.

Question 13

In a New York Times article, calls are being mounted to ease tech's grip on personal data. The concern is that a handful of companies holds most of the data. The immense amount of data is also called

A) volume.
B) veracity.
C) values.
D) variety.

Question 14

Unstructured data is best defined as

A) not conforming to a predefined, row-column format.
B) not conforming to a way to analyze data.
C) conforming to a predefined, row-column format.
D) conforming to a managing velocity.

Question 15

Tobias Smith is working with his company's data to examine inventory information. His intent is to use the variables to express ratios on inventory turnover. Based on this description, what is the strongest level of measurement being used?

A) continuous variable
B) interval scale
C) categorical
D) ratio scale

Question 16

The length of hair is what type of variable?

A) distraction
B) discrete numerical
C) categorical
D) continuous numerical

Question 17

The time in hours spent sleeping per day is what kind of variable?

A) distraction
B) discrete numerical
C) categorical
D) continuous numerical

Question 18

Molly Nelson has been collecting temperatures in degrees Fahrenheit, daily over the past five spring seasons, to determine the optimal point to plant her heirloom tomatoes. Because the difference between each degree is the same, irrelevant of the temperature, this is what type of measurement scale?

A) ratio
B) nominal
C) ordinal
D) interval

Question 19

Cassidy is researching the impacts of eating breakfast on college students who have classes prior to 9 am. To do this, she issued a Likert scale questionnaire to the students, with a scale of 1 through 10 to answer a series of 20 questions. What is the type of measurement scale?

A) ratio
B) nominal
C) ordinal
D) interval

Question 20

A large retailer is asking each customer at checkout for their zip code. If the zip code is the only recorded variable, what would the summarized results field headers be in tabular format?

A) zip code
B) customer number, zip code, count
C) zip code; count
D) count

Question 21

A large retailer is asking each customer at checkout for their zip code. If the zip code is the only recorded variable, what is the type of measurement scale?

A) ratio
B) nominal
C) ordinal
D) interval

Question 22

Which one is a drawback of interval-scaled data?

A) The zero point is arbitrarily chosen.
B) The degree of measurement is not a whole number.
C) The scale is categorized and qualitative.
D) The scale in nominal and zero point is meaningful.

Question 23

Of the following numerical variables, which is continuous?

A) cars sold by a car dealer
B) number of newborn babies
C) number of stocks
D) weight

Question 24

Of the following numerical variables, which is continuous?

A) number of goals scored
B) number of stocks
C) number of children
D) weight

Question 25

Which one of the following variables is numerical?

A) religion
B) height
C) city
D) name

Question 26

Which one of the following variables is numerical?

A) city
B) population
C) state
D) color

Question 27

An instructor hands out course evaluations where students have a rank of 0 to 5. What is the best way for the data to be measured called?

A) filtered
B) ordinal
C) nominal
D) numerical

Question 28

During the winter, the ice festival committee measures the depth of the ice during the month of February. What is the type of measurement scale?

A) ratio
B) interval
C) nominal
D) numerical

Question 29

At the local animal shelter, each animal is marked if they are a boy or a girl. What is this type of measurement scale?

A) filtered
B) ordinal
C) nominal
D) numerical

Question 30

The following table is an example of what type of format?

A) hypertext
B) extensible
C) delimited
D) fixed-width

Question 31

What is the following file format called?
Inv_Nbr, Inv_Name, Inv_Cost

876521,battery,45.00

A) delimited format
B) extensible markup
C) fixed-width format
D) hypertext format

Question 32

What type of markup language is this?<Data>
<Inventory>
Inv_Nbr>102304</Inv_Nbr>
Inv_Name>Filter</Inv_Name>
</Inventory>
</Data>

A) HTML
B) XML
C) DFF
D) JSON

Question 33

The following is an example of which markup language?
{
"Inventory": [
{
"Inv_nbr": "0199284",
"Inv_Name": "Filter"
}
]
}

A) HTML
B) XML
C) DFF
D) JSON

Question 34

The following is an example of which markup language?<table>
<tr>
<th> Inventory_Nbr </th>
<th> Inventory Description </th>
</tr>
</table>

A) HTML
B) XML
C) DFF
D) JSON

Question 35

Which is not a viable markup language?

A) HTML
B) XML
C) DFF
D) JSON

Question 36

The ability to use qualitative reasoning with quantitative tools allows management to make decisions to improve business performance.

Question 37

The use of historical information to predict what could happen in the future describes prescriptive analytics.

Question 38

Data are the compilation of facts, figures, or other contents, both numerical and non-numerical.

Question 39

Generally speaking, it is not feasible to obtain complete population data due to expense and near impossibility to examine every member of the population.

Question 40

Collecting height data annually on the sample set of participants is an example of time series data.

Question 41

Structured and unstructured data are only machine generated.

Question 42

When each piece of data in a file is separated by a comma, it is called delimiter and the file is called a comma-spliced file.

Question 43

When coding in HTML, <table> is a tag used to provide structure for textual data.

Question 44

In XML, tags are not case-sensitive and are interchangeable. For example, <City> and <city> represent the same pieces of information.