Deck 3: The Internet and Research

Question 1

Meta tags convey information about the document and are displayed when a Web page is viewed in a browser.

Answer 1

False

Question 2

The two more common meta tags are description and keywords.

Answer 2

True

Question 3

Each search engine use its own technique to index Web sites.

Answer 3

True

Question 4

Meta tags do affect how the page is displayed.

Question 5

Some search engines automatically include plurals; others do not.

Question 6

Search engines use software programs to index sites.

Question 7

People assemble directories. Subject experts carefully check a Web site to make sure it meets a particular set of standards before the site is included in a directory.

Question 8

The more terms you combine with AND, the more returns you will receive.

Question 9

When using an online search tool, such as Yahoo, you are searching and viewing data extracted from the Web. You are searching ____.

A) your network
B) Yahoo's database
C) the Web itself
D) your hard drive

Question 10

A search engine is a ____ program that lets you search the Internet using keywords.

A) software
B) hardware
C) HTML
D) TCP/IP

Question 11

A ____ (also called a search term) is a descriptive word within the Web document.

A) search word
B) search entry
C) keyword
D) main word

Question 12

With ____ searching, the search engine tries to determine what you mean and displays links to Web sites that relate to the keywords.

A) quick
B) concept
C) topic
D) sort

Question 13

____ describe the content of a Web page and are part of the document source code.

A) Super tags
B) Multi tags
C) Special tags
D) Meta tags

Question 14

____, or results, are the number of returns or hyperlinked Web site addresses displayed based on your keyword(s).

A) Hits
B) Smashes
C) Finds
D) Catches

Question 15

Many search engines have ____ ads, which are advertisements using text or graphics.

A) placeholder
B) content
C) clip
D) banner

Question 16

Please refer to the figure below as you answer the following two questions.
FIGURE 3-1


-Referring to Figure 3-1, if you were searching for photos of an iPod on Google your first step would be to ____.

A) review the results
B) click the Search Images button
C) click the Images link
D) type in your keyword

Question 17

Please refer to the figure below as you answer the following two questions.
FIGURE 3-1


-Referring to Figure 3-1, if in addition to wanting a photo of an iPod, you also wanted to buy an iPod, you would click on the ____ link on the Google search page.

A) shopping
B) maps
C) images
D) news

Question 18

You are looking for a former classmate or a long-lost cousin-try Yahoo's people search at ____.

A) Monster's job bank
B) Yahoo's people search
C) Bottom Dollar's shopping site
D) U.S. Government portal

Question 19

If you want to download a free card game, you would try the ____ site.

A) careerbuilder.com
B) download.com
C) bottomdollar.com
D) people.yahoo.com

Question 20

If you are exploring further career options, you would visit the ____ site.

A) careerbuilder.com
B) download.com
C) bottomdollar.com
D) people.yahoo.com

Question 21

If you want to search for words that must appear next to each other, then ____ searching is your best choice.

A) subject
B) topic
C) meta
D) phrase

Question 22

Practically all the major search engines and directories support search engine math where you use ____ to enter a formula to filter out unwanted listings.

A) math equations
B) math theories
C) math symbols
D) math tags

Question 23

Put a minus sign (-) before words that you do not want to display (also called a(n) ____ operator).

A) exclusion
B) inclusion
C) no
D) yes

Question 24

Internet ____ is defined as electronic junk mail or junk newsgroup postings, or even unsolicited e-mail.

A) spam
B) mess
C) trash
D) clean-up

Question 25

Boolean logic consists of three logical operators that do NOT include ____.

A) OR
B) PLUS
C) AND
D) NOT

Question 26

To use Google's built-in calculator function, enter the calculation in the ____, and then click the Google Search button.

A) address bar
B) menu bar
C) command bar
D) search box

Question 27

If you are interested in finding graphics, video clips, animation, and MP3 music files, a ____ search engine is an option to consider.

A) multimedia
B) megamedia
C) metamedia
D) maximedia

Question 28

Great Outdoors at www.gorp.com is an example of a ____.

A) specialty search engine
B) topical search engine
C) general search engine
D) private search engine.

Question 29

Jake is learning about search engine optimization so that he can increase sales of his online golf shop. Please answer the questions below.

-Jake has heard from colleagues that a good way to increase traffic is to find the right keywords that prospective customers search on, and then bid on using those keywords in your ad, on the search results page. What is this method called?

A) word tracking
B) pay-per-click
C) adwords
D) banner ads

Question 30

Jake is learning about search engine optimization so that he can increase sales of his online golf shop. Please answer the questions below.

-Jake also wants to include tags that describe the content of a Web page and that are part of the source code. He knows that the Web crawlers will then find and index these ____.

A) show tags
B) ad tags
C) meta tags
D) hit tags

Question 31

Lauren is teaching a class on effectively searching the Web. She wants to include some of the less popular tools available in the notes that she hands out. Please answer the questions below.

-Lauren includes www.dogpile.com in her list of resources. This site ____.

A) is a search engine
B) is a meta-search engine
C) is a subject directory
D) searches the invisible Web

Question 32

Lauren is teaching a class on effectively searching the Web. She wants to include some of the less popular tools available in the notes that she hands out. Please answer the questions below.

-Lauren also includes the site www.completeplanet.com in her list of resources. This site ____.

A) is a search engine
B) is a meta-search engine
C) is a subject directory
D) searches the invisible Web

Question 33

The ____________________ (or crawler) is a search engine robot that searches the Internet for the keywords.

Question 34

____________________ logic consists of three logical operators: AND, NOT, and OR.

Question 35

The * symbol, or asterisk, is considered a ____________________ character.

Question 36

A ____________________ search is made up of preprogrammed queries or questions suggested by the search engine.

Question 37

Additional searchable databases are available beyond the general databases and are part of the ____________________ Web (also called the Deep Web).

Question 38

When Web site developers register their sites with search engines, they normally provide a list of metatags to help get their site on a user's search results list. _________________________

Question 39

It is easy to find the definition of a word using search engines such as Google or Yahoo. Click
the Search text box, and then type the word define followed by the word. _________________________

Question 40

MP4 is a file format that allows audio compression at near-CD quality. _________________________

Question 41

A meta-search engine searches several major engines at one time. _________________________

Question 42

Most topic directories are organized by subject categories, with a collection of links to Internet resources. _________________________

Question 43

Please identify the letter of the choice that best matches the numbered definitions below.

-When during a search, the search engine also includes the stem of the word

A) keyword
B) database
C) concept searching
D) spider
E) truncation

Question 44

Please identify the letter of the choice that best matches the numbered definitions below.

-A descriptive word within the Web document

A) keyword
B) database
C) concept searching
D) spider
E) truncation

Question 45

Please identify the letter of the choice that best matches the numbered definitions below.

-The search engine tries to determine what you mean and displays links to Web sites that relate to the keywords

A) keyword
B) database
C) concept searching
D) spider
E) truncation

Question 46

Please identify the letter of the choice that best matches the numbered definitions below.

-A collection of organized information

A) keyword
B) database
C) concept searching
D) spider
E) truncation

Question 47

Please identify the letter of the choice that best matches the numbered definitions below.

-A search engine robot that searches the Internet for the keywords

A) keyword
B) database
C) concept searching
D) spider
E) truncation

Question 48

Define search engine and subject directory. What is the primary difference between these two search tools.