Deck 17: Communication and Media

Question 1

Oprah Winfrey hosted a television talk show, starred in two motion pictures, and recently launched her own cable network. Oprah Winfrey has had great success in many areas of

A) celebrity.
B) media.
C) mediation.
D) fame.

Answer 1

media.

Question 2

Which is NOT one of the major forms of media?

A) Print
B) Sound
C) Phone
D) Image

Answer 2

Phone

Question 3

The Internet, radio, and television are each a ______________ for communication.

A) medium
B) means
C) form
D) mode

Answer 3

medium

Question 4

At the start of the Twentieth Century, the most popular form of media in the United States was the

A) television.
B) book.
C) newspaper.
D) recording.

Question 5

Who invented the printing press in the 1440s?

A) Thomas Edison
B) Alexander Graham Bell
C) Eli Whitney
D) Johannes Guttenberg

Question 6

Mainstream American newspapers we know today reflect the influence of which 1830s publication?

A) The Sun
B) The New York Times
C) The Washington Post
D) USA Today

Question 7

Which is NOT a form of print media?

A) Newspapers
B) Internet
C) Magazines
D) Books

Question 8

Imagine Media wants to get into print media. The company has designed a published weekly that targets a specific audience made up of high-level executives at Fortune 500 companies. Which form of media would best serve its needs?

A) Book
B) Internet
C) Newspaper
D) Magazine

Question 9

Most of the sound media industry's sales come from

A) audio books.
B) recorded music.
C) live events.
D) compact discs.

Question 10

Which of the following is a form of sound media?

A) Ambient noises
B) HBO
C) Books
D) Film

Question 11

Conservative Rush Limbaugh, libertarian Dennis Miller, and liberal Rachel Maddow are all examples of current and former talk _________ moderators.

A) television
B) film
C) newspaper
D) radio

Question 12

What is a limitation of traditional radio?

A) It is available online.
B) Listeners can hear the same programming regardless of where they are.
C) Radio waves can only reach radio receivers within a certain range.
D) Listeners have to download it and listen to it later.

Question 13

Braden recently moved to Portland and he misses the radio station from his home town. He knows he can find his former local radio station on the Internet. Which form of media would best serve his needs?

A) Traditional
B) Streaming
C) Image
D) Social

Question 14

Which of the following is an example of image media?

A) Movie
B) Radio
C) Photography
D) Internet

Question 15

Avatar, Titanic, and The Dark Knight are all examples of movie

A) animations
B) images
C) diversity
D) blockbusters

Question 16

Disney is best known for ________________ films.

A) action
B) animated
C) blockbuster
D) romantic comedy

Question 17

Which form of media has entrenched itself as a dominant communication medium since its emergence in the early twentieth century?

A) Television
B) Newspaper
C) Radio
D) Internet

Question 18

is assigned a presentation on Thomas Edison for her history class. She needs to present basic information from three Internet web sites. Which form of Internet media would best serve her on this project?

A) Search engines
B) Social media
C) Wikipedia
D) Computer-mediated messaging

Question 19

One of the earliest mass uses of the Internet was

A) web sites
B) e-mail
C) search engines
D) social media

Question 20

Although e-mail provides an inexpensive and efficient way of communicating with large audiences at once, its convenience gave rise to what issue?

A) Microblogging
B) Overstimulation
C) Texting
D) Spam

Question 21

Instant messaging is most similar to what form of mediated communication?

A) Social networking
B) Blogging
C) Texting
D) Spamming

Question 22

Ginger works for a weight loss company. Once a week, she provides a personal diary detailing her own weight loss journey on the company's web site. This posting has more than 200,000 followers that offer feedback. Ginger is utilizing the form of social media called _______________ to promote her company.

A) microblogging
B) social networking
C) blogging
D) media sites

Question 23

What is the most popular social networking site?

A) Facebook
B) MySpace
C) Twitter
D) LinkedIn

Question 24

Kyle and Jose are making a video of their skateboarding tricks to attract sponsors for competitions. In one such video, Jose falls and bangs his head. Kyle posts the video on YouTube, and within weeks, the video has more than 2 million views. Which form of social media did Kyle use?

A) Blog
B) Social network site
C) Microblogging
D) Media site

Question 25

Twitter is an example of what type of social media?

A) Blog
B) Social network site
C) Microblogging
D) Media site

Question 26

Nadya works for a nonprofit organization that wants to spread awareness about global warming. She uses Twitter to update followers on local environmental efforts, maintains a Facebook page for the organization, and blogs daily on a web site. Nadya is using ____________ media to promote her organization's message.

A) print
B) sound
C) image
D) social

Question 27

Mohammed considers himself to be politically liberal. He enjoys watching MSNBC and listening to Rachel Maddow's radio talk show. He finds it gratifying to listen to others with his viewpoint because he is engaging in

A) selective gratification.
B) selective retention.
C) selective exposure.
D) selective listening.

Question 28

Because we are uncomfortable with managing conflicting ideas, we tend to use ____________ when using media.

A) selective exposure
B) selective retention
C) selective gratification
D) selective viewing

Question 29

Which is NOT a general need fulfilled by media?

A) Information
B) Personal identity
C) Education
D) Entertainment

Question 30

Stan is a homosexual college student. He loves reading the publication The Advocate and watching the television show Glee because of their positive representations of sexual minorities. What need is Stan most likely fulfilling with his use of media?

A) Entertainment
B) Personal identity
C) Information
D) Social integration

Question 31

When you listen to music or watch television as a way to "escape", you are using media to fulfill your need for

A) entertainment.
B) personal identity.
C) information.
D) social integration.

Question 32

________________________ refers to the influences media has on people's everyday lives.

A) Media impact
B) Media effects
C) Media impressions
D) Media power

Question 33

According to the ________________ theory, media tell people what to think about determining what they watch, read, or hear.

A) cultivation
B) economic
C) gratification
D) agenda-setting

Question 34

Kristi never thought much about bullying while in middle school. She figured getting teased was just part of growing up. However, once she saw several media reports about teens committing suicide due to bullying, she decided it was a serious issue that had to be addressed. Kristi mounted an anti-bullying campaign at her school designed to stop teasing and bullying. The ______________ theory would suggest that by giving the topic attention, the media made the issue relevant to teens such as Kristi.

A) cultivation
B) agenda-setting
C) social influence
D) propaganda

Question 35

Paola loves watching shows about "real" housewives, and Paris Hilton and Kim Kardashian are her role models. Paola expects to live the same sort of lifestyle once she graduates from college, even though she has little money and no job experience. The disconnection between Paola's expectations and her probable reality reflects which theory about media?

A) Agenda-setting
B) Expectation
C) Social integration
D) Cultivation

Question 36

Which of the following shows how media impacts economics?

A) Political ads
B) Health campaigns
C) Coupons
D) Books

Question 37

Why do companies advertise?

A) To get their message out
B) To generate awareness of what they have to offer
C) To catch the attention of competitors
D) To increase knowledge

Question 38

The Geico gecko, the E*TRADE talking baby, and the Aflac duck are all recognized characters today because of

A) advertising.
B) radio.
C) billboards.
D) word of mouth.

Question 39

Isabella wants to advertise her company's new smart phone application that plays like a video game. She needs to target the most likely audience, as her budget is limited. Which would be the best method for Isabella to use?

A) Roadside billboards
B) Commercials in prime time
C) Virtual billboards in online games
D) Newspaper ads

Question 40

___________ involves featuring particular brands in the storyline of a movie, television show, or book.

A) Commercialization
B) Couponing
C) Advertising
D) Product placement

Question 41

Before radio and television, Americans typically got second-hand and politically biased information about politicians because ___________ were the primary media source for politics.

A) magazines
B) commercials
C) books
D) newspapers

Question 42

Which of the following was NOT a limitation of political reporting by newspapers before radio and television?

A) The information was first-hand and directly sourced.
B) Newspapers were only accessible to those who could afford them.
C) The news was often reported with extreme political bias.
D) Newspapers were only read by those who were educated enough to read them.

Question 43

President Franklin D.Roosevelt was famous for his _______________, which were evening radio speeches he made to the country between 1933 and 1944.

A) speeches
B) commentaries
C) advertisements
D) fireside chats

Question 44

What most likely led television viewers of the 1960 Kennedy-Nixon debate to believe Kennedy was the clear winner, when most radio listeners thought Nixon won?

A) Nixon looked pale and tired on television.
B) Nixon wore make-up.
C) Kennedy looked haggard after a busy day.
D) Kennedy did not wear make-up.

Question 45

Political candidate Jones is falling behind his opponent in the polls. When one of his campaign workers uncovers a scandal buried in Jones' opponent's past, Jones must rush to make this information public so as to hurt his opponent's reputation. What type of political advertisement would best serve Jones' purpose?

A) Fear campaign
B) Expose ad
C) Attack ad
D) Tell-all ad

Question 46

Although many voters claim to disapprove of _______________________, research has shown that negative messages about a candidate have a greater effect on voting behavior than do positive messages.

A) attack ads
B) political commercials
C) campaign speeches
D) political debates

Question 47

In January 2010, the U.S. Supreme Court ruled that corporate funding of political broadcasts is protected under the First Amendment of the Constitution. Which of the following is an argument made by opponents of the ruling?

A) Corporate funding of political broadcasts cannot be limited.
B) Only candidates who represent the interests of corporations will be able to have their voices heard.
C) Unions and corporations would not have equal time in sponsorship.
D) Politics and commercialization have always gone hand-in-hand.

Question 48

____________ campaigns are coordinated media messages that encourage the audience to take specific steps to increase or protect themselves physically and mentally.

A) Media
B) Political
C) Safety
D) Health

Question 49

The "Got Milk"? campaign promotes the physical and mental benefits of drinking milk daily because it is a(n) _______________ campaign.

A) advertising
B) safety
C) health
D) media

Question 50

Talia hears a story on the news that there is an outbreak of the H1N1 virus in her area. The local media reports one victim is a student at her school. Talia skips her classes for a week, and when she does return, she sits away from other students. Since Talia never worried about this virus before seeing the news coverage, she has most likely been influenced by a health _____________ in the media.

A) scare
B) glamorization
C) campaign
D) message

Question 51

The idea that watchers of high-violence television programming may be more likely than others to justify violent behavior and objectify the victims of violence; this reflects which theory?

A) Catalytic
B) Equal time
C) Violence action
D) Desensitization

Question 52

Research suggests that the ________________________ effect is stronger for violence depicted in video games than in other media, perhaps because video-game players are engaged in generating the violent acts that are depicted.

A) desensitization
B) violence
C) catalytic
D) negative

Question 53

According to _________________ theory, watching violence in the media can encourage real-life violence, but only if other influences are present.

A) desensitization
B) Gerbner
C) catalytic
D) media violence

Question 54

Studies by media researchers indicated that people are particularly influenced by media-depicted violence if the violence depicted in the media

A) is portrayed in a dull manner.
B) is rewarded and glorified rather than punished.
C) portrays characters or situations as different than a viewer's experience.
D) occurs infrequently in a program or movie.

Question 55

In the U.S., the ______________________ is the government agency charged with regulating all nongovernmental use of television and radio.

A) Supreme Court
B) Federal Trade Commission
C) Parental Advisory Council
D) Federal Communications Commission

Question 56

Which of the following is NOT an FCC regulation aimed at reducing the potentially negative effects of media messages?

A) Equal time rule
B) V-chip
C) Media activism
D) Fairness doctrine

Question 57

According to the _____________________, a station that carries the president's State of the Union address is required to broadcast a response from the opposing political party immediately after the speech.

A) equal time rule
B) political time rule
C) v-chip
D) fairness doctrine

Question 58

With the _______________, parents can limit their children's exposure to media messages that they consider harmful on television.

A) equal time rule
B) v-chip
C) fairness doctrine
D) FCC

Question 59

Joy's daughter suffers from an addiction to prescription painkillers. Since Joy feels that television shows treat this addiction so casually, she mounts a campaign on local television news programs to get the stations to incorporate more sensitivity to prescription drug abuse. Joy is making her voice heard through

A) complaining.
B) social action.
C) media activism.
D) news coverage.

Question 60

Bill watches a lot of local television news and crime dramas. He thinks crime is a major societal issue and that ethnic minorities are the root of the problem, since he sees minorities commit the most crimes during his television viewing. Bill's misconceptions about crime and minorities stem from which issue in media?

A) Inequality in minority representation
B) Minority opinions being silenced
C) Public pressure to regulate minorities on television
D) Stereotypical portrayal of minorities on television

Question 61

In an effort to avoid government regulations of their content, the movie and television industries have each imposed ____________________ on themselves.

A) ratings
B) literacy
C) awareness
D) suggestions

Question 62

The Motion Picture Association of America uses the _______________________, a means of evaluating a film's suitability for various audiences.

A) parental guidelines
B) motion picture rating system
C) film suggestions
D) motion picture evaluation system

Question 63

Brittney drops her ten-year-old twins off at the movies for the afternoon. She is outraged when she discovers they saw a PG-13 movie and doesn't understand why they were allowed in to the theater. What did Brittney most likely misunderstand about movie ratings?

A) The movie theater was not following the rating systems.
B) The ratings have the force of law.
C) The ratings serve as a consumer suggestion.
D) The ratings influence young audience members' choices.

Question 64

Which of the following is a parental guideline for television viewers?

A) R
B) NC-17
C) TV-G
D) PG

Question 65

If you use media properly to get the effects you want, you are using good media

A) potency.
B) literacy.
C) ethics.
D) moderation.

Question 66

Rita wants to improve her media literacy. She recognizes that an e-mail from the vice president is not actually an interpersonal message, she learns to stop resenting journalists reporting on topics she dislikes, and she begins to think more carefully about the sources of her information. Rita is improving her media literacy by

A) recognizing the message form.
B) considering the source.
C) separating the message from the source.
D) practicing media awareness.

Question 67

Josh sees a commercial on television detailing a politician's opposition to student financial aid. Josh is outraged and vows to stop watching any channel that would show such a message. Before making this decision, what should Josh consider?

A) Separating the message from the messenger
B) Recognizing the message form
C) Considering the source
D) Practicing media awareness

Question 68

If you are angry that the Twilight films did not incorporate all of the plot elements of the books, what step of media awareness are you ignoring?

A) Considering the source
B) Recognizing the message form
C) Being aware of media limitations
D) Separating the message from the messenger

Question 69

Filipe is a political conservative and loves Bill O'Reilly's television show. Filipe only watches the Fox News Channel, as he feels other news stations are too liberal. What would best improve Filipe's media literacy?

A) Becoming aware of media limitations
B) Guarding against bias
C) Becoming a media activist
D) Practicing media awareness

Question 70

If you are unhappy with the content of media messages and you convey your dissatisfaction to the people who produce them, you are

A) guarding against bias.
B) practicing media awareness.
C) becoming a media activist.
D) improving your media literacy.