Deck 14: Managing a Holistic Marketing Organization and Tapping Into Global Markets

Question 1

Selections Antique Store in Alexandria uses external marketing and advertising but believes that sometimes it has to come from within to reflect on the outside. So, every six months, the company holds an orientation for all staff. This is an example of ________

A) restructuring
B) Reengineering
C) focusing
D) internal marketing
E) supplier partnering

Answer 1

internal marketing

Question 2

Toyota, in Kuwait, realised there were people who imported small-sized engines for Egyptian expatriates who want to go back home with their cars and pay lower import tariffs. They subsequently re-thought how they operated in these countries. This is known as ________

A) geographic organization
B) diversification
C) functional diversification
D) functional organization
E) geographic functionality.

Answer 2

geographic organization

Question 3

Cause marketing has a particular interested audience in civic-minded ________.

A) 13-25 year old millennial consumers
B) Under 25s
C) 45-54 year olds
D) Under 18s
E) None of the above

Answer 3

13-25 year old millennial consumers

Question 4

In Bahrain, fruit-flavoured soft drinks are popular; Coca-Cola realized this and launched their own fruit drink in the market. According to the text, it took some time for them to realize this, possibly because they were ________.

A) risk allergic
B) efficiency-focused
C) not interested in the Bahrain market
D) risk averse
E) not big in Bahrain

Question 5

Zain is a good example of a company that aligns its corporate social responsibility strategy
With the strategic goals of the organization. Its involvement with funding schools and universities in Sudan shows how effective ________ can be when it is aligned with a company's mission

A) philanthropy
B) marketing mix
C) social morality
D) image
E) public interest groups

Question 6

Discuss BAMT.

Question 7

Which of the following countries is NOT in the GCC?

A) United Arab Emirates
B) Oman
C) Kuwait
D) Saudi Arabia
E) Lebanon

Question 8

The Arab Maghreb Union is a ________ formed for economic and political reasons in countries in North Africa: Morocco, Algeria, Tunisia, Libya, and Mauritania.

A) peace agreement
B) trade union
C) free trade zone
D) single market
E) trade agreement

Question 9

According to the text, foreign brands tend to have a stronger presence in the Arab region than their local counterparts.

Question 10

Some companies, such as Cilantro in the Arab world, risk harming existing branches if they expand in their home market.

Question 11

Some companies, like the Al Faisaliah Group of Saudi Arabia, "test the water"
of a foreign market by indirect exporting.

Question 12

An increase in the number of distribution levels can make the consumer's price double or triple the importer's price.

Question 13

Al Marai Co. entered into a ________ with PepsiCo to invest in dairy and juice processors in Southeast Asia, Africa, and the Middle East

A) franchise
B) joint venture
C) license
D) straight extension
E) contract manufacturing agreement

Question 14

When McDonald's launched the McArabia in the Arab world, this was known as a ________

A) pricing strategy
B) product launch platform
C) product innovation
D) new brand element
E) diversification