Deck 9: Developing Pricing Strategies, Programs, Designing Snd Managing Integrated Marketing

Question 1

Arab-world based Beesline sell their products into certain high-end pharmacies and beauty parlors. It practices ________

A) reduced selling
B) product strategy
C) intensive distribution
D) exclusive distribution
E) selective distribution

Answer 1

selective distribution

Question 2

Based on their existing models, it would be highly practical for goods manufacturers such as Al Rabie, Al Safi, and KDD to sell directly to the consumer.

Answer 2

False

Question 3

Etisalat uses the telephone to prospect for new customers. This is known as direct selling.

Answer 3

True

Question 4

Exclusive dealing, when both companies benefit from exclusive arrangements, is legal in all countries.

Question 5

The Arab Open University has decided on its ________ by having a branch in seven Arab countries, thus localizing its outreach but still getting people to travel to it.

A) consumer support
B) consumer marketing channel
C) channel design
D) service sector channel
E) sectored channel

Question 6

HDFC, originally a housing development finance company has arrangements and representation within the Arab National Bank and the Qatar National Bank, to reach new clients. This is an example of ________ marketing systems.

A) integrated
B) vertical
C) horizontal
D) multichannel
E) none of the above

Question 7

________ is a pricing strategy where prices start low to drive higher sales volume from price-sensitive customers and produce productivity gains.

A) market-penetration
B) demand pricing
C) price bands
D) market-skimming
E) value pricing

Question 8

The Egyptian retailer Choice sells premium, stylish goods but also is now one of the largest chains in the country. They have gone for a ________ strategy.

A) survival pricing objective
B) leadership
C) product quality leadership
D) market share
E) maximum market skimming

Question 9

Following the industry average, your firm accepts a 20% markup on sales. If the unit cost of your product is Jordan Dinar (JD) 20.00, then the retail price would be ________.

A) JD 24.00
B) JD 22.00
C) JD 40.00
D) JD 44.00
E) JD 48.00

Question 10

Carrefour Egypt has been successful in catering to the needs of ________ consumers by guaranteeing a low price for their produce.

A) price sensitive
B) high-low pricing
C) EDLP
D) value price
E) going-rate

Question 11

Al-Ahly football club charge up to $200 for some tickets to high-profile games but as little as $5 to lower profile ones. This is an example of:

A) Image pricing
B) Channel pricing
C) Time pricing
D) Customer-segment pricing
E) Product-form pricing