Question 1

Oman Arab Bank's introduction of their DIGIPASS online payment system has reduced costs for the bank and also provided customers with more convenience. This can be described as a high impact ________&#10;A) customer-orientated drive&#10;B) pure service&#10;C) tangible good&#10;D) hybrid service&#10;E) customer-service project

Accepted Answer

customer-service project&#10;

Question 2

The service-related economy is the employment driver of most economies in the Arab world.

Accepted Answer

The service sector, including tourism, finance, and retail, is a significant contributor to employment in many Arab countries, surpassing traditional sectors like agriculture and industry.

Question 3

A dentist started his own clinic in Riyadh and his business quickly picked up and had to work every day. In order to expand the concept and overcome the limits of service ________, the dentist had to hire more doctors to work for him

A) perishability
B) temporality
C) intangibility
D) variability
E) inseparability

inseparability

Accepted Answer

Inseparability refers to the fact that services are produced and consumed simultaneously, and the dentist hiring more doctors helps overcome the limitation of being unable to serve more patients at the same time.

Question 4

When doctors charge patients for missed appointments because the service value exists only at the time of the given appointment, they are managing the ________ of their service.&#10;A) subscription&#10;B) perishability&#10;C) demand&#10;D) supply&#10;E) usage

Accepted Answer

Perishability refers to the fact that services cannot be stored for later use or sale. If an appointment slot is missed, the opportunity to provide that service is lost, hence doctors charge for missed appointments to manage this aspect.

Question 5

Egypt-based company Mashaweer have an uneven demand for its service; some times of the year it is very busy. What strategy can they employ to help them through this?

Accepted Answer

The answer of Egypt-based company Mashaweer have an uneven demand...

Question 6

Ethiad services have introduced a number of self-service kiosks to help customers check in to their flights. What ways can the airline persuade customers to use these kiosks?

Accepted Answer

The answer of Ethiad services have introduced a number of...

Question 7

In the Arab world, guarantees tend not to differentiate brands.

Accepted Answer

In the Arab world, guarantees and warranties are significant factors that can differentiate brands, as consumers often look for products that offer better protection and assurance, which can influence their purchasing decisions.

Question 8

Realizing that although cleaning products is a huge category, but cleaning can be a time-consuming task, NoDust Egypt sell a number of mops and cleaning accessories which have a special feature to make it easier to clean. These are excellent examples of a problem solved by good
________.

A) performance quality
B) conformance
C) design
D) functionality
E) durability

Accepted Answer

The special feature of the mops and cleaning accessories that makes cleaning easier is an example of good design, as it addresses a specific problem and provides a solution through innovative design.

Question 9

Arab world company Otlob.com have made the ordering process for fast food restaurants quicker by offering customers its menu online and making online orders. Customers then pay their orders upon delivery. This is an example of a company differentiating itself versus competition in terms of
________.

A) ordering ease
B) customer training
C) customer relationships
D) installation
E) delivery ease

Accepted Answer

Otlob.com differentiates itself by making the ordering process easier and more convenient for customers by offering online menus and ordering options.

Deck 8: Setting Product Strategy, Designing and Managing Services