Deck 1: Defining Marketing for the 21st Century

Question 1

The social role of marketing much appreciated in the Arab world, since it is closely affiliated with
________,

A) corporate survival
B) corporate utilitarianism
C) corporate social responsibility
D) corporate adaptability
E) none of the above

Answer 1

corporate social responsibility

Question 2

The community approach taken to the role of marketing is appealing to the ________ societies represented in the Arab world.

A) community spirit
B) collectivistic societies
C) individualistic societies
D) socialist societies
E) none of the above

Answer 2

collectivistic societies

Question 3

A social definition of marketing says ________.

A) marketing is the process of extracting maximal value from consumers to facilitate corporate growth
B) marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
C) effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumers
D) marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer
E) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products

Answer 3

marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others

Question 4

________ is/are of special and unique importance in the Arab world.

A) celebrity marketing
B) customized experiences
C) time-based events
D) religious tourism
E) none of the above

Question 5

Companies selling mass consumer goods and services such as refreshments (Pepsi or Pampa), tea (Lipton or El-Arousa), chocolate (KitKat or Katakit) cosmetics (L'Oreal or Dali), and air travel (Air France or Qatar Airways) spend a great deal of time trying to establish a superior ________.

A) service markets
B) global markets
C) consumer markets
D) nonprofit and governmental markets
E) business markets

Question 6

Firms can produce individually differentiated goods, whether they're ordered in person, on the phone, or online, thanks to advances in ________, computers, the internet, and database marketing software.

A) improved communication flow
B) just-in-time manufacturing
C) customer-centered strategies
D) factory customization
E) information technology

Question 7

A company that doesn't see the international market as a potential source of clients will never survive. As such, international companies ________.

A) are adjusting their marketing strategies to fit the Arab world environment
B) realized decades ago that the Arab market is huge and full of diverse profitable segments
C) are exploiting the push and pull digital marketing in the Arab region
D) all of the above
E) none of the above

Question 8

International as well as Arab companies have to keep several factors in mind when targeting the Arab audience, that include ________.

A) values
B) language and reading from left to right
C) politics
D) religion
E) all of the above

Question 9

In most Arab countries, the social role of marketing is much appreciated, since it is closely affiliated with the individualistic societies represented in the Arab world.

Question 10

"Al-baraka bil-shabab"
("youth is a blessing") is an example of marketing an experience to an interested audience.

Question 11

A company that doesn't see the international markets as a potential source of clients will never survive.

Question 12

International companies realized decades ago that the Arab market is huge and full of diverse profitable segments.

Question 13

International companies are not adjusting their marketing strategies to fit the Arab world environment.

Question 14

When the Emirate of Sharjah, in the UAE, realized that expatriates wanted low-cost, affordable means of transportation for themselves and their families, it introduced Air Arabia, a no-frills airline, they demonstrated marketing savvy and turned a private or social need into a(n) ________.

A) profitable business opportunity
B) product development
C) market need
D) invention
E) customer want