Deck 12: Family and Household Influences

Question 1

Content analysis examines how communicated messages reflect people's attitudes and beliefs.

Answer 1

True

Question 2

Many products are purchased by a family unit.

Answer 2

True

Question 3

Individual buying decisions normally are not influenced by other family members.

Answer 3

False

Question 4

A family is defined as a group of two or more persons related by blood or marriage only.

Question 5

The immediate group of father, mother, and child(ren) living together is called the atomic family.

Question 6

An extended family consists of the nuclear family plus other relatives such as grandparents, uncles, aunts, and cousins.

Question 7

A family established by marriage is called the family of orientation.

Question 8

The term household is becoming more important for marketers because of the rapid growth in non-traditional families and non-family households.

Question 9

Structural variables affecting families and households include such things as the age of the head of the household or family, marital status, presence of children and employment status.

Question 10

Three sociological variables that help explain how families function include cohesion, association, and communication.

Question 11

Three sociological variables that help explain how families function include cohesion, adaptability, and communication.

Question 12

Cohesion is the emotional bonding between family members.

Question 13

The term functional roles can be used as another way to describe expressive roles.

Question 14

Adaptability measures the ability of a family to change its power structure, role relationships, and relationship rules in response to situational and developmental stress.

Question 15

How individual family members perform each of their roles may influence how they allocate family income to different types of products or retailers.

Question 16

Family marketing focuses on the relationships between family members based on the roles they assume.

Question 17

The person who starts the family thinking about buying a product is playing the role of the initiator.

Question 18

Playing the role of the buyer in family decision-making means that the person has the financial authority or power to choose how the family's money will be spent.

Question 19

Different family members always assume the same role regardless of the situation or product being purchased.

Question 20

The buyer and user is always the same person.

Question 21

Males always have more influence during family decision-making than females.

Question 22

Research indicates that husbands and wives jointly make their purchase decisions regardless of the product being purchased.

Question 23

Syncratic decision making occurs when either spouse, acting alone, makes the purchase decision.

Question 24

More family members are more likely to participate in the decision-making process when the process is first beginning rather than near its end.

Question 25

Vacations are perhaps the most democratic of a family's purchase decisions.

Question 26

Families pass through a series of stages that change them over time.

Question 27

A family's income does not change during the family life cycle.

Question 28

A family's spending level does not change during the family cycle.

Question 29

Family life cycle stage is the most important predictor of family or household spending.

Question 30

According to Chapter 11, consumer spending by households skyrocketed during the late 1990s due to low unemployment and increased wage rates.

Question 31

In the last decade, consumers are spending less on services such as health insurance and personal care.

Question 32

On average, men enter their first-time marriages at a younger age than women.

Question 33

The median age for single women in America is much greater than the median age for single men.

Question 34

Only 20 percent of gays have at least a college education and work either professional or managerial jobs.

Question 35

Marketing to the gay/lesbian market is virtually impossible because of the lack of information about this market segment.

Question 36

The average household size has risen in most industrialized countries.

Question 37

In America, family households are expected to grow at a faster pace than non-family households during the next decade.

Question 38

Marketing managers have always been interested in lifestyle changes occurring among women because female consumers buy so many products.

Question 39

The male population is growing faster than the female population.

Question 40

A new androgynous consumer is emerging who has the characteristics of both male and female consumers.

Question 41

A new metrosexual consumer is emerging who has the characteristics of both male and female consumers.

Question 42

A role specifies what the typical occupant of a given position is expected to do in that position in a particular social context.

Question 43

Working and non-working wives should be treated as homogeneous segments.

Question 44

Research indicates that mothers are a relatively homogeneous segment.

Question 45

Unlike women, the roles of men in families are not changing.

Question 46

Manufacturers of many types of household products have discovered that it makes little sense to target men in families because they rarely participate in shopping trips.

Question 47

The fastest growing purchase category for children is electronics.

Question 48

Children exert direct influence over parental spending when they request specific products and brands.

Question 49

Much of consumer behavior is learned as a child.

Question 50

When examining family decision-making, it is usually sufficient to interview only one member of the family.

Question 51

What % of all U.S. households owns a pet?

A) 37%
B) 48%
C) 56%
D) 61%
E) 74%

Question 52

Families are important to businesses because:

A) many products are purchased by the family unit.
B) individuals' buying decisions may be influenced heavily by other family members.
C) families are easier to target than individuals.
D) A and B
E) A, B, and C

Question 53

The term ____ is used to describe all persons, both related and unrelated, who occupy a housing unit.

A) nuclear family
B) extended family
C) household
D) co-habitation
E) None of the above.

Question 54

The ____ is the nuclear family, plus other relatives, such as grandparents, uncles, and aunts, cousins and parents-in-law.

A) nuclear family
B) extended family
C) family of orientation
D) family of procreation
E) None of the above.

Question 55

A group of two or more persons related by blood, marriage, or adoption is known as a:

A) family
B) household
C) family of procreation
D) family of orientation
E) None of the above.

Question 56

The family into which one marries is called the:

A) extended family
B) nuclear family
C) family of procreation
D) family of orientation
E) None of the above.

Question 57

Which of the following terms can be used by marketers to study families as a unit of analysis?

A) Households
B) Consumer unit
C) Minimal household unit
D) A and B
E) A, B, and C

Question 58

The term CU refers to:

A) consumer unit
B) customer unit
C) competitive unit
D) customer unity
E) None of the above.

Question 59

The term MHU stands for:

A) maximum household unit
B) minimal household unit
C) maximal household unit
D) marginal housing unit
E) None of the above.

Question 60

Structural variables affecting households and families include:

A) marital status
B) employment status
C) presence of children
D) A and C
E) A, B, and C

Question 61

Which of the following is not one of the sociological variables used to explain how families function?

A) Cohesion
B) Adaptability
C) Communication
D) Structure
E) All of the above are sociological variables that can be used to explain how families function.

Question 62

____ is the emotional bonding between family members.

A) Affect
B) Cohesion
C) Unity
D) Commitment
E) None of the above.

Question 63

Adaptability measures the ability of a family to change its:

A) power structure
B) role relationships
C) income
D) A and B
E) B and C

Question 64

A/an ____, also known as functional roles, involves financial performance and other functions performed by group members.

A) instrumental role
B) expressive role
C) family role
D) supportive role
E) None of the above.

Question 65

A/an ____ involves supporting other family members in the decision-making process and expressing the family's aesthetic or emotional needs, including upholding family norms.

A) instrumental role
B) expressive role
C) family role
D) supportive role
E) None of the above.

Question 66

Which of following is not one of the individual roles in family decision making?

A) User
B) Decider
C) Influencer
D) Transmitter
E) Initiator

Question 67

Which of the following is not one of the categories used for representing the relative influence of spouses in family buying decisions?

A) Joint
B) Wife dominant
C) Husband dominant
D) Child dominant
E) All of the above are categories used for representing spousal influence.

Question 68

What does the term FLC mean?

A) Forever Lifetime Customers
B) Family Life Cycle
C) Family Lifestyle Consumption
D) Family Lessons Continue
E) None of the above.

Question 69

What does CLC stand for?

A) Continuous Lifetime Customers
B) Consumer Life Cycle
C) Consumers Love Competition
D) Competition Learns Continuously
E) None of the above.

Question 70

Which of the following terms can be used to describe the series of stages a family passes through over time?

A) Family life cycle
B) Household life cycle
C) Consumer life cycle
D) A and B
E) A, B, and C

Question 71

At which stage of the family life cycle is the family most satisfied with its financial position?

A) Newly married couples
B) Full nest I
C) Full nest III
D) Empty nest I
E) Empty nest II

Question 72

Which of the following changes related to marriage and family have not been occurring in American society over the past three decades?

A) Higher rates of divorce
B) Delays in second marriages
C) Nonmarital cohabitation
D) The ratio of married and single households are almost equal
E) All of the above are changes that have been occurring.

Question 73

The basic structure of families and households is changing in which of the following?

A) United States
B) Canada
C) Europe
D) B and C
E) A, B, and C

Question 74

Over the past three decades, the average household size in the United States has ____.

A) increased
B) decreased
C) remained the same

Question 75

In terms of their career orientation, working women can be classified as:

A) hard workers versus lazy workers.
B) get the job done workers versus career workers.
C) just-a-job workers versus career workers.
D) part-time workers versus full-time workers.
E) None of the above.

Question 76

Chapter 12 discusses how LeoShe has divided mothers into different groups. Which of the following is not one of these groups?

A) Miracle Mothers
B) Tug of War Moms
C) Strong Shoulders
D) Mothers of Invention
E) All of the above are groups mothers are divided into.

Question 77

According to Chapter 12, which of the following stores do children like to shop at?

A) Convenience stores
B) Mass merchandisers
C) Specialty stores
D) Grocery store
E) All of the above.

Question 78

Children average just over ____ store visits per year, either alone or with parents.

A) 200
B) 500
C) 1000
D) 2000
E) 5000

Question 79

Most children make their first independent purchase at:

A) convenience stores.
B) grocery stores.
C) electronics stores.
D) music stores.
E) None of the above.

Question 80

On which of the following do children aged 4-12 spend the most money?

A) Apparel
B) Entertainment
C) Food and Beverages
D) Electronics
E) Other