Deck 7: Crafting Messages for Electronic Media

Question 1

The most formal type of written communication is:

A) instant messaging
B) e-mail
C) blogging
D) letters

Answer 1

letters

Question 2

Roughly ___ percent of U.S. employers have terminated employees for misuse of company e-mail systems.

A) 1
B) 10
C) 25
D) 80

Answer 2

25

Question 3

E-mails should include all of the following except:

A) information about attachments
B) inside address
C) e-mail addresses of sender and receiver
D) contact information

Answer 3

inside address

Question 4

According to a recent study, workers exposed to a constant barrage of e-mail, IM, and phone calls

A) increased their productivity by 20 percent.
B) were 50 percent more likely than their peers to be promoted.
C) experienced an average 10-point drop in their functioning IQ.
D) experienced none of the above

Question 5

Formal business letters are generally best for written, internal communication.

Question 6

E-mail should never be used for external communication.

Question 7

Podcasts that contain video are known as vidcasts or vodcasts.

Question 8

Blogging is a great way to promote your company's products, but blatant product promotion should be reserved for other media.

Question 9

To avoid mistakes, it is best to read a script when creating podcasts for business.

Question 10

In an e-mail message, "cc" refers to __________ ________.

Question 11

The __________ feature enables readers of your blog to receive headlines of new posts.

Question 12

Define "e-mail hygiene."

Question 13

Write an informative subject line for the following e-mail.