Deck 8: Radio: The Hits Keep Coming

Question 1

On average, Americans listen to radio about ___ hours a day on weekdays, and 5 hours on weekends.

A) 1/2
B) 1
C) 2
D) 3

Answer 1

3

Question 2

The electronic era began with

A) the invention of photography in 1839
B) the invention of the telegraph in 1842
C) the invention of the Audion tube in 1907
D) the first commercial radio station going on the air in 1920

Answer 2

the invention of the telegraph in 1842

Question 3

A disadvantage of the telegraph was

A) it could not carry human voices
B) it only received short wave
C) it required vacuum tubes to operate
D) all of these

Answer 3

it could not carry human voices

Question 4

The range of frequencies that can be used for radio transmissions is called

A) the electromagnetic spectrum
B) kilohertz
C) the vacuum tube
D) the frequency wave gap

Question 5

A telegraph code where each letter is represented by short impulses (dots) or long ones (dashes) is called

A) Dot-dash Code
B) Marconi Code
C) Morse Code
D) none of these

Question 6

The "father of radio" was

A) Thomas Edison
B) Samuel Morse
C) Lee DeForest
D) Guglielmo Marconi

Question 7

What branch of the U.S. government took over radio in World War I?

A) the Navy
B) the Pentagon
C) the Army
D) the White House

Question 8

The concept of people and companies paying a fee to be on the radio was called

A) sustaining broadcasting
B) toll broadcasting
C) subscription broadcasting
D) bribery

Question 9

Radio networks are linked by

A) the Internet
B) antennas
C) satellites
D) telephone lines

Question 10

The Radio Act of 1912 was passed in reaction to

A) the Titanic disaster
B) the development of voice broadcasting
C) the perceived need for an agency to govern electronic communication
D) all of these

Question 11

The requirement of broadcasters to operate in the public interest, convenience and necessity was established in

A) the Radio Act of 1912
B) the Radio Act of 1927
C) the Communications Act of 1934
D) the Telecommunications Act of 1996

Question 12

The golden age of radio occurred in

A) the 1920s - 30s
B) the 1930s - 40s
C) the 1940s - 50s
D) the 1950s - 60s

Question 13

Amos and Andy was a radio comedy show that featured

A) white actors mimicking Asians
B) white actors mimicking blacks
C) male actors mimicking females
D) black actors mimicking whites

Question 14

The War of the Worlds broadcast led to

A) the FCC declaring new rules about disclaimers
B) the emergence of a powerful effects perspective of media impact
C) the public losing some of its trust in the broadcast media
D) all of these

Question 15

The president who used frequent radio "fireside chats" to speak to and reassure the American people was

A) John F. Kennedy
B) Teddy Roosevelt
C) Richard M. Nixon
D) Franklin D. Roosevelt

Question 16

Three developments that helped radio compete with TV were

A) FM, vacuum tube, format radio
B) AM, the transistor, format radio
C) FM, the transistor, format radio
D) payola, AM, format radio

Question 17

The "Top 40" radio format was originally based on

A) the number of stations in the country
B) the number of records stored in a typical jukebox
C) the minutes in the broadcast hour available for music
D) the number of record companies willing to supply songs

Question 18

The radio industry today is becoming

A) segmented in terms of ownership
B) segmented in terms of audience
C) all of these
D) none of these

Question 19

The FCC regulates

A) over-the-air broadcasting
B) Internet broadcasting
C) all of these
D) none of these

Question 20

Radio stations announce their call letters at the top of each hour because

A) they want to build listener loyalty
B) the government requires it
C) syndicators require it
D) none of these

Question 21

Ratings companies determine the size of a radio station's audience by

A) sampling
B) having people keep diaries
C) telephone interviews
D) all of these

Question 22

National Public Radio requires its stations to

A) be on the air for 24 hours a day
B) avoid advocating a political philosophy
C) play classical music
D) all of these

Question 23

The job of choosing on-air music for a radio station is usually done by

A) the disk jockey
B) the station manager
C) the program director
D) music promoters

Question 24

Father Charles Coughlin, a priest, encouraged his radio audience to hate

A) blacks
B) gays
C) Jews
D) Democrats

Question 25

During the ____ scandals of the 1950s, record promoters paid disc jockeys to play certain records.

A) format
B) promotion war
C) pay for play
D) payola

Question 26

Samuel Morse demonstrated that radio waves existed.

Question 27

The term "broadcasting" came from farming, meaning to cast seeds over a broad area.

Question 28

The first two national networks were called NBC Red and NBC Blue.

Question 29

NBC is now owned by Disney.

Question 30

Early living room radios were pieces of furniture, often the size of today's large TV.

Question 31

The FCC is the Federal Communications Commission.

Question 32

Just after World War II, the Internet began to replace radio as the primary medium of mass communication.

Question 33

During the golden age of radio, each week's programming became part of a "countrywide conversation."

Question 34

During the 1950s, games shows like Truth or Consequences, were popular on the radio.

Question 35

The advantage of FM radio over AM radio is that its signal has a greater reach.

Question 36

Advertisers dislike format radio because it doesn't allow them to target audiences who have specific buying habits.

Question 37

Format radio led to opportunities for women and ethnic minorities.

Question 38

High definition radio lets stations send advertising over a car radio's text display screen.

Question 39

More people in the United States listen to country and news/talk/information radio than other formats.

Question 40

Prime time for radio occurs in the mornings and afternoons during typical commute times.

Question 41

Group owners are those with ten or more stations.

Question 42

Clear Channel Broadcasting is the largest radio chain.

Question 43

The Rush Limbaugh Show is an example of a syndicated show.

Question 44

The FCC has different regulations for public and commercial radio stations.

Question 45

The phrase "the public interest, convenience and necessity" is a key part of the law governing radio today.

Question 46

Why has the radio industry been called resilient over its lifetime? Give examples.

Question 47

Discuss the developments of Edison, Hertz, and Morse, and how they led up to Marconi's invention.

Question 48

Compare and contrast the Radio Acts of 1912 and 1927. List the advantages and disadvantages of each. Include events that led to the passing of each act.

Question 49

What is the rule regarding call letters assigned to U.S. radio stations? Why are some stations not affected?

Question 50

When was the golden age of radio? Why was it called that? Describe the type of programs broadcast at that time.

Question 51

Discuss the War of the Worlds and the effect it had on the history of radio.

Question 52

Discuss the three developments that helped radio compete with television.

Question 53

What is the major complaint about concentration of ownership of radio stations? Why is this a problem? What is an example?

Question 54

Describe the various types of Internet radio stations, giving examples.

Question 55

Describe the new attributes that HD radio will bring to radio technology.

Question 56

What is the difference between dayparts and a format clock? Sketch a sample format clock.

Question 57

How do research firms such as Arbitron and Scarborough Research collect information about radio listeners?

Question 58

Compare public radio in the United States with that of other countries.

Question 59

List and describe as many radio station job positions as you can.

Question 60

What's the difference between shock and hate radio? Use examples.

Question 61

The original two major satellite radio companies were ______ and Sirius.

Question 62

The era of electronic communications media began with the invention of the ______.

Question 63

A telegraph code in which each letter of the alphabet is represented by a series of short and long impulses is called ______ Code.

Question 64

The ______ tube, also known as a vacuum tube, was invented by Lee De Forest and designed to pick up and amplify radio signals.

Question 65

In what might have been the first radio broadcast, Frank ______ announced that Harding defeated Cox for the office of President of the United States.

Question 66

A local station that has a contractual relationship to air a network's programming is called a/an
______.

Question 67

The Radio Act of 1927 required that broadcasters operate in the public interest, convenience and
______.

Question 68

President Franklin D. Roosevelt's address to ______ had the largest audience ever for any radio talk.

Question 69

Call ______ are a broadcast station's identification assigned by the FCC.

Question 70

A/An ______ is a consistent programming formula with a recognizable sound and personality.

Question 71

In a 1950s practice called ______, record companies paid radio station personnel to play certain records.

Question 72

Most observers say that digital radio's signal is crisper and clearer than ______ radio's signal.

Question 73

As of 2008, around 10,000 ______ radio stations were in operation.

Question 74

The time divisions that radio stations make during the day to determine programming are called
______.

Question 75

In ______, a small percentage of the audience is chosen to represent the behavior of the rest of the audience.

Question 76

The current role of the disc ______ is to disguise the mechanical nature of the radio format.

Question 77

The ______ director links the programming and sales departments by collecting data to prepare a daily broadcast schedule.

Question 78

One place where radio programming tends to not be homogenized is on ______ stations.

Question 79

The idea behind ______ radio is to see what disc jockeys can get away with on air.

Question 80

"Pay-for-play" is a modern day, legal form of ______.