Deck 5: Magazines: The First of the Specialized Media

Question 1

Media generally go through three stages of development:

A) elite, specialized, popular
B) elite, popular, specialized
C) specialized, popular, elite
D) popular, specialized, elite

Answer 1

elite, popular, specialized

Question 2

The first magazine, Edifying Monthly Discussions, appeared in

A) China
B) The United States
C) England
D) None of these

Answer 2

None of these

Question 3

The first magazines in America were considered luxuries because

A) they cost a lot
B) they were heavy and expensive to mail
C) people didn't have the leisure time to read
D) all of these

Answer 3

all of these

Question 4

The best known and longest-running women's magazine in history is

A) Ladies' Magazine
B) Cosmopolitan
C) Godey's Lady's Book
D) The Ladies' Home Journal

Question 5

Offering an advertiser the opportunity to place an ad near a particular article is called

A) a tie-in
B) an advertising placement
C) a complement
D) an adjacency

Question 6

The "golden age" of American magazines, when the number of magazines published doubled, was from

A) 1835-1855
B) 1885-1905
C) 1925-1945
D) 1975-1995

Question 7

One of the reasons for the golden age of magazines was

A) muckrakers
B) chain ownership
C) expensive publication features
D) lower postal rates

Question 8

Investigative reporters in the early 1900s were known as

A) pulps
B) motley fools
C) risk-takers
D) muckrakers

Question 9

The first news magazine, Time, was founded in

A) 1895
B) 1905
C) 1923
D) 1942

Question 10

Magazines were America's only national medium from the 1890s until the 1920s when ______ was/were established.

A) the Internet
B) instant messaging
C) television networks
D) radio networks

Question 11

The first periodical on the Internet was

A) The New England Journal of Medicine
B) Slate
C) Time
D) Playboy

Question 12

Magazines today are generally classified as

A) women's, men's or news
B) consumer, trade or public relations
C) consumer, trade or hobby
D) consumer, news or sports

Question 13

All of the majors (magazines with a circulation of over 500,000) are:

A) trade magazines
B) consumer magazines
C) public relations magazines
D) women's magazines

Question 14

Another name for academic journals is:

A) little magazines
B) educational publications
C) instructors' guides
D) scholarly journals

Question 15

A magazine with the purpose of making its parent organization look good is called

A) a public relations magazine
B) a trade magazine
C) a popular magazine
D) none of these

Question 16

In 2008, the top magazines by circulation were

A) People and TV Guide
B) Time and Modern Maturity
C) AARP The Magazine and AARP Bulletin
D) Reader's Digest and TV Guide

Question 17

The person who provides the magazine with its character and individuality is

A) the publisher
B) the managing editor
C) the sponsor
D) the executive editor

Question 18

Most magazines "live or die" by their

A) design staff
B) advertising sales staff
C) reporting staff
D) editorial staff

Question 19

The job of finding and keeping magazine subscribers is done by the

A) circulation department
B) advertising department
C) public relations department
D) all of these

Question 20

A controlled circulation magazine is

A) sent only to paid subscribers
B) sent only to adults over 21
C) sent free to certain readers
D) all of these

Question 21

The department that coordinates the printing of the magazines is called

A) publishing
B) production
C) promotion
D) printing

Question 22

The magazine industry states that ___ percent of American adults read 12 magazine issues a month.

A) 30
B) 50
C) 70
D) 90

Question 23

The average woman is around 5'4" tall and weighs 144 pounds, while fashion magazines depict women as

A) 5'7" and less than 135 pounds
B) 5'8" and less than 130 pounds
C) 5'9" and less than 125 pounds
D) 5'10" and less than 120 pounds

Question 24

Wal-Mart stopped selling

A) Maxim
B) Cosmopolitan
C) Redbook
D) all of these

Question 25

Editorial independence refers to a magazine's independence from

A) advertisers
B) people it writes about
C) people who supply it with information
D) all of these

Question 26

The media go through three stages of development over time: the elite, popular and specialized stages.

Question 27

The first magazine in America appeared nearly 200 years after printing technology had been used to produce books.

Question 28

The earliest women's magazines began over 100 years after men's magazines.

Question 29

In the first magazine with color illustrations, the pictures were painted by hand.

Question 30

The first magazine to win a general interest, mass audience was The Saturday Evening Post.

Question 31

During the 1600s, the number of magazines published doubled, from 3,500 to 7,000.

Question 32

Muckraking articles in magazines helped lead to child labor laws.

Question 33

Pulp magazines are composed mostly of material excerpted from other sources.

Question 34

The true golden age of photojournalism began with the introduction of television.

Question 35

Examples of special interest magazines include Filipinas and Lefthander Magazine.

Question 36

Magazines reacted to competition from television by refusing to mention TV stars in their articles.

Question 37

Slate and Salon magazines are popular both online and in print versions.

Question 38

Trade magazines focus on a particular business.

Question 39

The terms "professional journals" and "trade magazines" are interchangeable.

Question 40

Subscriptions for medical journals can cost over $5,000 a year.

Question 41

A publisher can be a person or a company.

Question 42

A magazine's mission statement is a brief statement on how the magazine is unique, and what makes it successful.

Question 43

A split-run edition is a magazine issue published for a segment of the total circulation.

Question 44

Teen magazines are read by girls as early as first grade.

Question 45

Legally, magazines are expected to be more diligent about the truth than newspapers.

Question 46

What is the appeal of Latina to its readers?

Question 47

Name and describe the three stages in the evolution of a mass medium.

Question 48

Why were early magazines considered a luxury?

Question 49

What three events made the golden age of magazines possible?

Question 50

Discuss the origins of the term "muckraker." What does the term mean? Who were some of the muckrakers and what did they do? Use specific examples.

Question 51

How did Henry Luce make an impact on the magazine industry?

Question 52

Describe the Golden Age of photojournalism.

Question 53

What advantages are there for magazine publishers to publish on the Internet?

Question 54

What is a consumer magazine? Give examples. How does it differ from other types of magazines?

Question 55

What are the reasons teen magazines are such a thriving business?

Question 56

What is a split-run edition and why would a publisher produce one?

Question 57

Describe how magazine images of "the ideal woman" have changed over the years.

Question 58

What are two of the criticisms blamed on "skin magazines"? Why do industry professionals insist they are not to blame?

Question 59

What problems did Time magazine and the New Republic have in 1998, and what did critics say?

Question 60

Discuss the pros and cons of a magazine having editorial independence from advertisers and sources. Use examples.

Question 61

The three stages of media development are elite, popular and ______.

Question 62

The most famous women's magazine is Ladies' Home ______.

Question 63

______ is the opportunity for an advertiser to place an ad near a particular article, at an extra cost.

Question 64

Advances in high speed ______ technology and photo engraving helped bring magazine production costs down during the golden age of magazines.

Question 65

Investigative journalism conducted with the goal of bringing about social reform was called ______.

Question 66

______ are magazines produced on cheap paper with a low cultural reach.

Question 67

Web-only magazines are called ______.

Question 68

______ magazines focus on a particular business.

Question 69

Another term for literary magazines is ______ magazines.

Question 70

Small, inexpensive publications called ______ are put out by people who are enthusiastic about a particular topic, often an obscure one.

Question 71

A mission ______ is a brief explanation of how a magazine will be unique, and what will make it successful.

Question 72

A sponsored magazine is one published by an ______, such as National Geographic

Question 73

The ______ editor is a magazine's highest-paid freelance writer, who sometimes polishes others' work.

Question 74

Blow-in ______ usually contain subscription solicitations.

Question 75

Slightly different versions of the same magazine that go out to subscribers with different characteristics are called ______ editions.

Question 76

A subscription ______ company is a business that specializes in soliciting magazines' subscriptions.

Question 77

In ______ circulation, magazines are sent free to desired readers.

Question 78

Magazines use ______ to get the name of their magazines into the news.

Question 79

Pass-along ______ refers to readership beyond the original purchaser of a publication.

Question 80

Editorial material designed to enhance nearby advertising is called complementary ______.