Deck 3: Books: The Durable Medium

Question 1

Books, in some format, have existed since

A) 4000 BC
B) 1000 AD
C) 1400 AD
D) 1800 AD

Answer 1

4000 BC

Question 2

Most scholars agree that the first "books" were preserved on

A) parchment
B) papyrus
C) iPods
D) clay

Answer 2

clay

Question 3

The first book that resembled today's form of books (cut and bound on one side) was called a

A) codex
B) woodcut
C) parchment
D) scroll

Answer 3

codex

Question 4

The Asian cultures that made books out of long strips of wood tied together in bundles during the time of the ancient Greeks were the

A) Chinese
B) Japanese
C) Koreans
D) all of these

Question 5

The inventor of the moveable metal type printing press was

A) Benjamin Franklin
B) Frederick Douglass
C) Johannes Gutenberg
D) Steve Jobs

Question 6

The theory that states that the introduction of new technology changes society, sometimes in unexpected ways, is called

A) technological determinism
B) vertical integration
C) blockbuster theory
D) technological consumerism

Question 7

College lectures are in the tradition of

A) print culture
B) technological determinism
C) the print revolution
D) oral culture

Question 8

The first press in the Americas was in

A) New York City
B) Cambridge, Mass.
C) Mexico City
D) none of these

Question 9

An inexpensive, early form of paperback was called

A) McGuffey's Eclectic Reader
B) a psalm book
C) a rag book
D) a chapbook

Question 10

McGuffey's Eclectic Readers

A) were influential in promoting literacy
B) standard in most schools by the end of the 1800s
C) used pictures to reinforce vocabulary
D) all of these

Question 11

During the Industrial Revolution in the late 1800s, books could be published faster and cheaper than before because

A) the linotype machine set type automatically
B) paper was made from inexpensive wood pulp
C) the high-speed rotary press was developed
D) all of these

Question 12

Uncle Tom's Cabin

A) helped lead to the Civil War
B) was a guide to homesteading
C) was the first modern mass-market paperback book
D) all of these

Question 13

There was tremendous growth in the paperback industry in the 1950s with

A) the innovative paperfront
B) dime novels
C) action-adventure novels
D) short stories with lurid sex and violence

Question 14

In the 1970s a new kind of book was introduced called

A) the trade paperback
B) the Harlequin romance
C) the audio book
D) the e-book

Question 15

Advantages of e-books are

A) the readers are inexpensive
B) one device can replace dozens of traditional books
C) computers are easier on the eyes than print books
D) none of these

Question 16

Books are categorized by the publishing industry into the five categories of

A) Popular, fiction, nonfiction, religious, specialty
B) fiction, nonfiction, trade, educational, other
C) Trade, reference, educational, professional, specialty
D) Educational, professional, popular, religious, specialty

Question 17

Most books are written by

A) full-time professional authors
B) housewives
C) reporters, professors and celebrities
D) politicians

Question 18

Writing a book without a publisher's commitment to publish it is called

A) getting lucky
B) writing under contract
C) writing on query
D) writing on spec

Question 19

The person who works with the author, going over chapters and suggesting changes is

A) the copy editor
B) the manuscript editor
C) the developmental editor
D) the butinski

Question 20

About __ percent of editors are women

A) 25
B) 50
C) 75
D) 90

Question 21

An author willing to pay the full cost of production might use

A) a minority audience press
B) a genre press
C) a vanity press
D) a university press

Question 22

A fragment of a book published in a newspaper is known as a/an

A) review
B) blurb
C) excerpt
D) all of these

Question 23

The majority of money from U.S. book sales is made

A) in independent bookstores
B) in college bookstores
C) in chain stores
D) online

Question 24

The leading online bookstore is

A) eBay
B) Barnes & Noble
C) Amazon.com
D) Borders

Question 25

Bibliophiles are people who

A) read more than 50 books a year
B) read about 10 books a year
C) read only what they need to for school or work
D) read only Bibles

Question 26

Papyrus was a type of reed that grew along the Nile River in Egypt.

Question 27

Gutenberg's Bible-printing business was a great financial success.

Question 28

Printing changed the world from an oral culture to a literate culture.

Question 29

Most historians credit books with contributing to the American and French revolutions.

Question 30

The first book printed in America was the Bible.

Question 31

Postal rates on books have always been lower than the rates for the general mail.

Question 32

Frederick Douglass, a freed slave, wrote Uncle Tom's Cabin.

Question 33

The copyrights of books in the public domain are expired.

Question 34

Harlequin books use a romance theme as a formula.

Question 35

The majority of paperbacks sold today are trade paperbacks

Question 36

Four of the five publishers that dominate American book production are foreign owned.

Question 37

Global conglomerates always make publishing decisions based on the quality of the manuscript.

Question 38

Audiobooks originated for joggers to listen to as they ran.

Question 39

Classics for literature courses can be downloaded for free from Project Gutenberg.

Question 40

Books can be placed on the Internet to circumvent government censorship.

Question 41

A high school yearbook is considered a "specialty" book.

Question 42

Another name for the acquisition editor is the development editor.

Question 43

Banned books often increase in sales.

Question 44

A death sentence was issued against Salman Rushdie for his book The Satanic Verses.

Question 45

A problem associated with blockbusters is that they leave little money left over to publish books by new and promising talent.

Question 46

Why did early printed books threaten the authority of kings and other leaders?

Question 47

Trace the development of books from clay tablets to the present.

Question 48

What is technological determinism? Give two examples.

Question 49

What is meant by an oral culture? Give historical and current examples of this tradition.

Question 50

Briefly describe the development of the mass-market paperback. Why were these books successful?

Question 51

What is the difference between conglomeration and globalization?

Question 52

Describe two newer forms of books that were developed after hardbacks and paperbacks.

Question 53

What two things should an aspiring author send to a publisher to see if the publisher is interested?

Question 54

How does the royalty system work in book publishing?

Question 55

Explain the roles of the acquisition editor, a developmental editor, the production editor and the copy editor.

Question 56

How is a "vanity press" different from other publishers?

Question 57

What's the difference between an illiterate and an aliterate?

Question 58

Discuss the sides taken in most book censorship controversies and give arguments for each side. List the names of three books that have been censored, and explain why they were censored.

Question 59

What is the blockbuster syndrome and why is it controversial?

Question 60

Discuss the scandal surrounding the book A Million Little Pieces.

Question 61

Early types of paper include ______ made out of a reed and parchment made from animal skins.

Question 62

The ______ was a book developed by Romans in the first century AD, and was the first book to resemble today's familiar form.

Question 63

Technological determinism is the theory that states that the introduction of new technology changes
______, sometimes in unexpected ways.

Question 64

Pulp novels, also known as ______ novels and popular in the 1860s, were printed on cheap paper made from wood pulp.

Question 65

Public domain is the realm embracing works on which the ______ has expired.

Question 66

A paperback book with a larger trim size than the standard mass-market paperback is called a/an ______
paperback.

Question 67

An e-book is one that exists as a/an ______ file.

Question 68

The publishing industry categorizes books as: trade, educational, ______, professional or specialty.

Question 69

______ are the author's share of the net amount of a work's revenues.

Question 70

The ______ editor is one who works directly with the author during the writing of a book.

Question 71

The ______ press refers to a publisher that requires its authors to pay the full cost of producing their own books.

Question 72

Well-known authors who always have a book coming out are called "______ sells" and are easy to promote.

Question 73

A type of writing, such as romance or mystery is called a/an ______.

Question 74

A standard promotional item in publishing is a large cardboard point-of-purchase display, called a/an
______ when it includes a bin to hold copies of the books.

Question 75

Brief laudatory comments that are placed on the cover of a book are called ______.

Question 76

Leftover books sent to the bookstore from the publisher to be sold at a fraction of their original price are called ______.

Question 77

_______ bookstores are not owned by a chain and may specialize in a particular type of book.

Question 78

The leading bookseller in cyberspace is ______.com.

Question 79

______ are heavy readers who consume 50 or more books a year.

Question 80

People who are able to read, but do not are called ______.