Deck 9: E-Commerce Sites

Question 1

Books rank among the most popular products being purchased on the Web.

Answer 1

True

Question 2

Online shopping gives consumers the ability to compare prices and features between retailers far more quickly than they could by going from store to store.

Answer 2

True

Question 3

When a consumer makes a purchase in a store, that is typically the beginning of the transaction.

Answer 3

False

Question 4

Most states now charge sales tax for online purchases.

Question 5

Understanding psychographic behavioral patterns and similarities of those who visit your site is equally important as knowing their demographics.

Question 6

Online stores have very few opportunities to generate revenue.

Question 7

Typically, the direct sale of products is made in numbers of units, with each unit multiplied by the advertised price.

Question 8

Copy only includes information such as the price of the product, size, weight, and other such vital info.

Question 9

The importance that Web-generated information has in the decision to buy increases as the value of the product or the weight of the commitment increases.

Question 10

The relationship between offline and online information in a customer's purchasing decision is generally as simple as a shopper sitting down to review product information online before going to a store and making a purchase.

Question 11

Some e-commerce sites sell paid memberships and subscriptions as well as (or instead of) actual physical products.

Question 12

Paid online subscriptions are an easy sell and they can provide a strong revenue stream.

Question 13

Savvy Web users can often find similar subscription-based information or services elsewhere on the Web, so marketers have to make a compelling case for why a user should pay every month or year for a particular service.

Question 14

Online advertising is typically the primary source of revenue for e-commerce sites.

Question 15

The advent of social media tools has had a minimal impact on changing the online shopping experience.

Question 16

Consumers expect online stores to simply offer products to buy.

Question 17

Customers expect Web sites to create an intimate environment with personalized service and peer-to-peer communication tools to aid product research and allow avenues of honest feedback.

Question 18

How an online store is laid out will play a large role in the actions that shoppers take while shopping online.

Question 19

The Home page of an e-commerce site is the least pivotal point of consumer decision making.

Question 20

Shipping can be a sticking point for many shoppers, and the shipping charges can quickly turn online shoppers away.

Question 21

Social media has quite a large array of definitions.

Question 22

Traditional offline retail outlets can offer a benefit that few online stores can rarely do: retain an intimate knowledge of each and every customer.

Question 23

By understanding where, geographically, a user's search is taking place, online marketers can run purposeful promotions to encourage increased sales.

Question 24

Ads are useful in communicating a message, building brand awareness, promoting the brand's personality, and establishing trust.

Question 25

According to the Pew Internet & American Life Project, a full third of all online shoppers have posted reviews about a product after they have purchased it.

Question 26

Over ____% of all Web users worldwide have made at least one online purchase.

A) 45
B) 66
C) 75
D) 86

Question 27

According to Nielson research, 81% of all online shoppers cited ____ as their number one reason for shopping online.

A) comparison shopping
B) online reviews
C) convenience
D) solitude

Question 28

For marketers, one of the most important outcomes of developing a brand is building ____ among their potential market base.

A) recognition
B) trust
C) acknowledgment
D) respect

Question 29

____ are the difference between revenue and cost.

A) Margins
B) Values
C) Edges
D) Partitions

Question 30

____ represent the largest and most important revenue stream for e-commerce sites.

A) Indirect sales
B) Direct sales
C) Commission sales
D) Franchise sales

Question 31

Smaller images that are shown initially in a Web page are called ____.

A) icons
B) miniatures
C) thumbnails
D) prints

Question 32

According to a February, 2008 report by the Pew Internet & American Life Project, ____% of Internet users have used the Web to do research on a product they are considering purchasing.

A) 20
B) 55
C) 62
D) 81

Question 33

Only ____% of Web users have purchased a membership or subscription for online content.

A) 17
B) 20
C) 23
D) 25

Question 34

____ are an ongoing source of income, and the Web site owners typically do not continually incur new costs associated with them.

A) Maintenance contracts
B) Perpetual licenses
C) Subscriptions
D) Support services

Question 35

Online ____ can provide a strong revenue stream to marketers.

A) sales
B) advertising
C) accounting
D) budgeting

Question 36

____ is the key to successful online shopping.

A) Accessibility
B) Agility
C) Reliability
D) Organization

Question 37

The most valuable space on an e-commerce site (or any site, for that matter) is the ____ page above the fold.

A) Shopping Cart
B) Home
C) Account
D) Settings

Question 38

The ____ on an e-commerce site holds the items that the consumer wants to purchase.

A) shopping cart
B) product basket
C) purchase basket
D) shopping purse

Question 39

According to a 2007 report by DoubleClick, nearly ____% of all online shoppers abandon their shopping carts before making the final purchase.

A) 65
B) 70
C) 75
D) 80

Question 40

A survey found that ____% of all Web users do not like to give sensitive personal and credit card information over the Web.

A) 60
B) 65
C) 70
D) 75

Question 41

____ can quickly turn online shoppers away.

A) Taxes
B) Shipping charges
C) Intermediate supplier charges
D) Overhead costs

Question 42

Of the 75% of shoppers that abandon their shopping carts, ____% did so because the shipping rates were too high.

A) 54
B) 65
C) 72
D) 82

Question 43

Upon completion of the order and processing of the payment, efficient e-commerce sites provide a printable ____.

A) warranty
B) receipt
C) bill of lading
D) manual

Question 44

Most sites send an e-mail to the shopper thanking them for their purchase, summarizing their order, and providing a(n) ____ for the shipment.

A) invoice
B) receipt
C) tracking number
D) bill of lading

Question 45

____ software is the engine behind online stores across a large number of industries, and brands, including the official store for the well-known candy brand Pez.

A) Penopto
B) C-Panel
C) CashXpress
D) Volusion

Question 46

One of the important things for a low budget is that the Web site is ____.

A) SEO
B) SOO
C) ESO
D) ADA

Question 47

____, which is the practice of defining of a target audience based on their geographical location, is often used by marketers to offer specific options.

A) Geocaching
B) Geospotting
C) Geotargeting
D) Geopresence

Question 48

____ helps to increase consumer trust in the brand, as it shows technological legitimacy.

A) Customized shopping
B) Direct marketing
C) Personalized attention
D) A generic storefront

Question 49

Consumers are more apt to trust ____ than they are to trust marketers.

A) their peers
B) developers
C) corporations
D) accountants