Deck 6: Wikis, RSS, Mashups, and Virtual Worlds

Question 1

Mashups and virtual worlds play a greater role than wikis and RSS feeds in the ever-growing social media world.

Answer 1

False

Question 2

In the growing universe of online social media, wikis tend to command a great deal of media spotlight and developer attention.

Answer 2

False

Question 3

Wiki sites are collaborative by nature.

Answer 3

True

Question 4

A wiki invites all users to edit any page or to create new pages within the wiki Web site, using sophisticated tools in the Web browser.

Question 5

Wikis are increasingly being adopted by companies for both internal and external purposes.

Question 6

The purpose of Wikipedia is to transmit knowledge, not to cause change.

Question 7

A wiki is about getting a little bit of everybody's voice and combining that into some sort of average.

Question 8

When building a site, programmers have to have an understanding of what people are going to do on the site and what's going to motivate them to do it.

Question 9

If you're a developer that understands the customer, you're developing a business at the same time you're developing technology.

Question 10

The letters RSS stand for Radical Site Syndication.

Question 11

RSS has its roots in the Opera Web browser, which developed an early version of the tool in 1999.

Question 12

RSS feeds can be offered by any site although traditionally they are offered by sites that update content often.

Question 13

RSS feeds can usually be scheduled to scan for new information once per day.

Question 14

Most large media sites have already adopted RSS feeds into their sites, and marketers are finding it useful as well.

Question 15

RSS readers come preinstalled in most browsers.

Question 16

All RSS readers are free for download.

Question 17

Virtual worlds blend multiple tools into a single offering that is often more powerful or useful than any of the tools would be on their own.

Question 18

Google, Yahoo, and Microsoft have each launched beta or completed versions of sites that help users create mashups.

Question 19

Popfly is Adobe's proprietary site that helps users create mashups.

Question 20

Virtual worlds are like social networking sites on steroids.

Question 21

Often, virtual world environments are three dimensional.

Question 22

Virtual worlds are often very easy to navigate, and only require dial-up connections to work properly.

Question 23

Marketers and the media are starting to pay close attention to virtual worlds as an up-and-coming resource for bringing people together.

Question 24

Small companies have been finding valuable internal uses for Second Life by creating virtual meeting places where everyone can congregate.

Question 25

Like the Web itself, which had to go through a period of rapid growth followed by a spectacular collapse before it could really define itself, the future of virtual worlds has yet to be written.

Question 26

____ are Web sites or pages that visitors can edit without needing to know any programming code or languages.

A) Blogs
B) E-commerce sites
C) Commercial sites
D) Wikis

Question 27

The wiki community is made up of ____ that wish(es) to contribute information or edit content already on the page.

A) programmers
B) any site user
C) graphic designers
D) any writer who submits a resume

Question 28

Wikis first came into being in ____, on a site called WikiWikiWeb.

A) 1992
B) 1993
C) 1994
D) 1995

Question 29

____ has helped provide wide exposure to the organizational and communication benefits that wikis can offer.

A) WikiWeb
B) WikiWikiWeb
C) Wikipedia
D) Wikimedia

Question 30

According to Wikipedia's own figures, as of April 2008, over ____ people visit the site each month.

A) 25 million
B) 50 million
C) 25 billion
D) 50 billion

Question 31

____ closely embody the ideals of social media, in the sense that they allow for community-developed content.

A) Blogs
B) E-commerce sites
C) Wikis
D) Social networking

Question 32

The original wiki site was created with an ____ agenda.

A) activist
B) anarchist
C) informal
D) educational

Question 33

By the time you have everybody looking at each other's blog, you get a ____.

A) blogosphere phenomenon
B) critical mass
C) critical connection
D) viral phenomenon

Question 34

The blogosphere seems a lot like wikis, but at its core, the blogosphere is a(n) ____ first.

A) marketing service
B) network
C) application
D) community

Question 35

A(n) ____ is about finding the person or the few people whose voices just happen to have the missing part that we can all resonate around.

A) Web site
B) RSS feed
C) wiki
D) blog

Question 36

The bright ____ RSS icon has permeated practically every media-related site and blog on the Web.

A) blue and white
B) orange and white
C) green and white
D) orange and yellow

Question 37

RSS is a(n) ____ that makes it easy for people to stay up-to-date with new content that is posted on a specific site.

A) Web feed
B) E-mail feed
C) Web page
D) subscription

Question 38

The icon used to identify an RSS feed had originally been introduced by the ____.

A) Microsoft Internet Explorer
B) Outlook
C) Opera Web browser
D) Mozilla Firefox browser

Question 39

On sites with a large volume of content or content that is segmented into a number of different categories, ____ are often set up to allow users to subscribe to very specific information.

A) RSS readers
B) RSS feeds
C) RSS terminals
D) RSS links

Question 40

On YouTube, users can subscribe to videos based on ____, receiving, for example, a feed on all new videos tagged with the word "guitar."

A) tags
B) flags
C) keywords
D) markers

Question 41

____ is built using the XML programming language, and it reads headlines, titles, or short site summaries provided by the site developer.

A) XRS
B) XSS
C) FSS
D) RSS

Question 42

On the user side, RSS summaries are displayed through a program called an RSS ____, which accepts the feeds and displays them to the subscriber.

A) reader
B) viewer
C) browser
D) terminal

Question 43

Companies use ____ to keep up with competitor news and activities.

A) E-commerce sites
B) B2C sites
C) wikis
D) RSS feeds

Question 44

A ____ is a blending together of information from multiple sources into one tool or site.

A) syndication
B) bonding
C) mashup
D) compilation

Question 45

From a marketing perspective, ____ allow companies to provide a unique offering that rival sites might not present.

A) wikis
B) mashups
C) RSS feeds
D) compilation

Question 46

A(n) ____ is an online environment built to reflect either the real world or some type of fantasy realm in which users can interact and explore.

A) virtual world
B) digital world
C) online world
D) simulated world

Question 47

A(n) ____ is an icon or model used to represent a user.

A) icon
B) alternate persona
C) avatar
D) residual image

Question 48

In a ____, large numbers of players compete with each other in a virtual world, strive to reach new levels, or amass points in an attempt to win the game or complete specific tasks.

A) MMORPG
B) MOOP
C) MUSH
D) MUDD

Question 49

Like a hybrid between a real-life social setting and an online social network, ____ often bring people together in virtual dance clubs, arcades, beach parties, concerts, and other similar events.

A) corporal networks
B) social marketing
C) social wikis
D) virtual worlds

Question 50

As of July 2008, ____ is the largest and most populated virtual world, with about 550,000 unique visitors per week.

A) Linden Life
B) Second Life
C) Facebook
D) MySpace